10 Google Hotel Ads Best Practices

Google Hotel Ads can be a great way to increase bookings for your hotel. Here are 10 best practices to make sure you're getting the most out of your Hotel Ads.

Google Hotel Ads is a powerful tool that can help hotels reach a wider audience and increase bookings. However, Hotel Ads can be complex and challenging to set up and manage.

In this article, we will share 10 Google Hotel Ads best practices that will help you get the most out of your Hotel Ads campaigns. By following these best practices, you can improve your campaign performance and increase your bookings.

1. Make sure your hotel is eligible

If your hotel is not eligible, it means that Google has not yet verified your property and added it to their system. This can lead to a number of problems, such as:

-Your ads may not be shown to potential guests
-You will not be able to track the performance of your ads
-You will not be able to receive bookings through Hotel Ads

To avoid these issues, make sure you check your hotel’s eligibility before creating any ads. You can do this by going to the Hotel Ads Center and clicking on the “Eligibility” tab.

2. Create a Google My Business listing for each of your properties

Google My Business is a free platform that allows businesses to manage their online presence across Google, including Search and Maps. When potential guests search for hotels in your area on Google, your GMB listing may appear in the search results, giving you the opportunity to showcase your property’s amenities, photos, and more.

Creating a GMB listing for each of your properties ensures that your hotel’s information is accurate and up-to-date, and that potential guests can easily find your hotel when they’re searching for accommodations.

3. Set up a Hotel Center account and claim your listings

Your Hotel Center account is where you’ll manage your hotel’s information, photos, and rates that appear on Google. By claiming your listings, you’ll be able to make sure that your hotel’s information is accurate and up-to-date. You’ll also be able to track your performance and see how potential guests are interacting with your listing.

Claiming your listing is simple and only takes a few minutes. Just go to the Hotel Center, search for your hotel, and click on the “Claim this hotel” button. Once you’ve claimed your listing, you’ll be able to edit your hotel’s information, photos, and rates.

4. Add photos to your Hotel Ads listings

Your Hotel Ads listing is competing with other hotels for attention, and one of the best ways to stand out is by adding photos. People are visual creatures, and having photos of your hotel will help it stand out from the competition.

Not only that, but adding photos can also help you rank higher in Google’s search results. That’s because Google’s algorithm takes into account the number of photos when determining where to rank a listing. So, if you want your Hotel Ads listing to be seen by more people, add some photos!

5. Use the right keywords in your property descriptions

Your property descriptions are one of the first things potential guests will see when they’re searching for hotels on Google. If you want to make sure your hotel stands out, you need to use keywords that are relevant to your property and that potential guests are likely to search for.

For example, if you’re a hotel in New York City, you’ll want to use keywords like “Manhattan,” “Empire State Building,” and “Broadway” in your property descriptions. This will help you attract potential guests who are specifically looking for a hotel in New York City.

Remember, the goal is to use keywords that are relevant to your property and that potential guests are likely to search for. By doing this, you’ll be able to attract more potential guests to your hotel.

6. Include all relevant amenities in your listings

When a traveler is looking for a place to stay, they often have specific amenities that are important to them. Maybe they’re traveling with young children and need a hotel that has a pool. Or maybe they have a pet that they need to bring along.

If your hotel doesn’t have the amenities that the traveler is looking for, they’re likely to move on to another listing. But if you include all relevant amenities in your listing, the traveler will know exactly what to expect when they book a room at your hotel.

This is an important best practice because it helps to avoid disappointment and frustration on the part of the traveler. It also helps to ensure that you’re attracting the right guests to your hotel.

7. Keep your rates competitive

Google Hotel Ads is a cost-per-click (CPC) auction, which means that you’re only charged when someone clicks on your ad. But just because you’re not paying for impressions doesn’t mean they don’t matter. In fact, your CPC is determined in part by your click-through rate (CTR), which is the number of times your ad is clicked divided by the number of times it’s shown.

So, if you want to keep your CPC low, you need to make sure your CTR is high. And one of the best ways to do that is to keep your rates competitive. After all, if your rates are too high, people will simply click on the next ad in the search results.

Of course, you also need to make sure that your hotel is actually available at the rates you’re advertising. If you’re not, Google will penalize you, and you could even be removed from the program entirely.

To sum it up, keeping your rates competitive is one of the most important Google Hotel Ads best practices because it can help you get more clicks while also keeping your costs down.

8. Optimize your landing pages

Your Google Hotel Ads landing page is the first thing potential guests see when they click on your ad. If it’s not up to par, you risk losing their business.

Make sure your landing pages are mobile-friendly, since more and more people are searching for hotels on their smartphones. Include high-quality photos and videos, as well as detailed descriptions of your rooms, amenities, and services.

Most importantly, make it easy for potential guests to book a room on your landing page. Include a prominently placed call to action and make sure your booking engine is integrated with your website.

9. Don’t forget about mobile

More and more travelers are using their mobile devices to book hotels. In fact, according to Google, mobile searches for hotels have grown more than 50% in the last two years.

What’s more, 70% of mobile searchers say they’re more likely to book a hotel that provides them with relevant information about their stay, such as pricing, amenities, and location.

So, if you want to make sure your Google Hotel Ads are effective, you need to make sure they’re optimized for mobile. This means making sure your ads are relevant and include all the necessary information that potential guests need to know.

10. Track conversions

If you’re not tracking conversions, you have no way of knowing whether your Google Hotel Ads are actually driving bookings. And if you can’t track which bookings are coming from your Google Hotel Ads, you can’t optimize your campaigns to improve performance.

Fortunately, tracking conversions is relatively easy to do. All you need is a booking engine that integrates with Google Hotel Ads, and then you can start tracking which bookings are coming from your Google Hotel Ads campaigns.

Once you start tracking conversions, you can begin to optimize your campaigns for better performance. For example, you can bid more aggressively on keywords that are driving bookings, or you can adjust your ad copy and creative to improve click-through rates.

Tracking conversions is an essential part of any successful Google Hotel Ads campaign, so make sure you’re doing it.


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