7 Companies Embracing Diversity and Inclusion

Research has shown that when an organization has a diverse workforce, they tend to perform better.

Research has shown that when an organization has a diverse workforce, they tend to perform better. For example, studies have found that for every 1% increase in gender diversity, company revenue increases by 3%. In addition, higher levels of ethnic diversity have been shown to increase revenue by 15%. Glassdoor has also found that 67% of job seekers have stated that having a diverse workforce is something they look for when deciding to join a company. 

These are just some of the reasons why having a diverse and inclusive workforce is important in businesses today. We’re going to take a closer look at the companies embracing diversity and inclusion. We’ve taken companies from various sectors to demonstrate that it’s not just one sector doing well. 


Salesforce is a technology company leading the pack when it comes to diversity and inclusion. They’ve focused on building their core values of trust, customer success, innovation, and equality as a way to cement diversity and inclusive policies into their daily practices. 

Salesforce launched a Racial Equality and Justice Task Force to help drive systemic change within the company and the community around them. The task force was tasked with actions based around four pillars, and each of these pillars had a measure of success to make sure that they were kept on track. Their Annual Equality Report reports back on how they are tracking towards their actions. 

General Motors

General Motors, well known in the automotive industry is recognized for their diversity and inclusion policies, built into their company values. At GM, they believe their company stands for more than the products they build and sell. They focus on standing for the dignity of people, justice, tolerance, and inclusion. GM have also been vocal about their condemnation of police brutality, racism, and discrimination. 

GM pledged $10 million to support organizations promoting racial justice and inclusion. From employee reviews, it’s clear that GM is very focused on being true to its values in every way. 


Asana, the work management software, has been focused on building a radically inclusive workplace. For them, building diverse teams and an inclusive product has meant that they focus on creating a more inclusive environment for both their current and future employees. 

Asana built a diversity and inclusion strategy around these three pillars. 

  • Build: laying the foundations and support. 
  • Recruit: hiring and developing underrepresented groups and backgrounds. 
  • Thrive: creating an environment so inclusive that all employees can be their best selves at work. 


Bumble made headlines in 2021 as their founder was named the world’s youngest self-made female billionaire when she took Bumble public. Bumble’s history is a testament to their diversity and inclusion policies. The company was formed after Bumble’s founder won a sexual harassment lawsuit against Tinder (whom she co-founded). From the get-go, Bumble has focused on diversity and inclusion by making sure that there was an even gender split through the workplace all the way up to their Board. Bumble built diversity into their product by defying established gender dynamics. 

For example, Bumble managed to scale with features like Bumble BFF during the pandemic, which was made for people wanting to make platonic friends. This excelled during the lockdowns worldwide as many single people could keep connected without the worry of dating risks. They also built-in non-binary gender options into their product, showing that they are listening to the needs of their community.


Another tech company leading in the diversity and inclusion space. Diversity, engagement, and belonging are core to Slack’s core values. What this means is that not only are they focused on hiring diverse talent, but they also make sure that their people feel included and supported while in their roles. In addition, Slack has a range of programs and initiatives that foster its culture of diversity and inclusion. 

Their Rising Tides program is a six-month sponsorship program for a talented and diverse group of high performers and emerging leaders at Slack. The program pairs upcoming leaders with a Slack executive team member to build a community of peers. Slack developed The Next Chapter, an apprenticeship program for formerly incarcerated individuals, to train and hire returning citizens into their engineering teams. 

Slack shows that diversity and inclusion isn’t just about focusing on minority groups. They concentrate on inclusion across the community, which has contributed to their culture.  


Citi is a company in the banking industry that has a Diversity and Inclusion programme. They actively seek out diverse perspectives because it helps improve performance and boosts innovation and engagement. As with many companies worldwide, Citi has started having more conversations around race, gender, and equal pay for equal work. What they’ve focused on is increased transparency which has helped foster safer conversations around these topics. For example, in 2019, Citi disclosed that they made pay adjustments to address the pay gap between their male and female employees. 

One thing to note about Citi is that they know that they have work to do in this space. They haven’t figured it all out, but they are open and listening to the needs of the underrepresented groups in their workforce. 

Johnson and Johnson

Johnson and Johnson are a well-known pharmaceutical company, and they’ve been pumping resources into creating an inclusive environment for their employees. Their vision is “to maximize the global power of diversity and inclusion, to drive superior business results and sustainable competitive advantage.” 

They put their vision into action by setting up mentoring programs and a “Diversity University,” This is a program of work to help employees understand the benefits of working collaboratively. Johnson and Johnson also has a Chief Diversity Officer, meaning executive support for their Diversity and Inclusion program. Johnson and Johnson were recognized for their diversity efforts which is a great testament to the fact that their diversity programs are working. 

As you can see, many companies across a range of different sectors are making fundamental changes to improve diversity and inclusion in their workplaces. They have clearly defined diversity policies that filter down through every aspect of the organization to ensure that everyone feels heard and respected. All of these companies have proved that having diversity and inclusion in their values has helped the company be better, which highlights the positive impact changes like this can make. 


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