8 Email Survey Best Practices

Email surveys are a great way to collect feedback from customers or employees. Here are 8 best practices to make sure your survey is successful.

Email surveys are a great way to collect feedback from your customers or employees. They are quick and easy to set up, and they can be sent to a large number of people with minimal effort.

However, there are a few things you need to keep in mind to make sure your email survey is effective. In this article, we will discuss 8 email survey best practices that you should follow to get the most out of your survey.

1. Write a clear and compelling subject line

Your subject line is the first thing recipients will see when they receive your email, and it’s what will determine whether or not they open it. If your subject line is vague or uninteresting, recipients are likely to delete your email without even reading it.

On the other hand, a well-written subject line that accurately reflects the content of your email is more likely to pique recipients’ interest and encourage them to open and read your message.

When writing your subject line, be sure to keep it short, sweet, and to the point. Avoid using jargon or overly technical language, and make sure your message is clear and easy to understand.

2. Keep your email short, sweet, and to the point

The average person receives 121 emails per day, so it’s important to make sure your email stands out and doesn’t get lost in the shuffle. A short, concise email is more likely to be read and acted upon than a long, drawn-out email.

It’s also important to make sure your email is clear and easy to understand. Use simple language and avoid jargon. And finally, make sure your email has a clear call to action. Tell your recipients exactly what you want them to do, whether it’s taking your survey or clicking through to your website.

3. Use an eye-catching template

Your email survey is competing with a lot of other emails in your recipients’ inboxes. In order to stand out, your email needs to be visually appealing. An eye-catching template will help your email survey get noticed and increase the likelihood that your recipients will take the time to fill it out.

There are a few things you can do to make sure your email survey template is eye-catching. Use bright colors, include images, and use an engaging layout. You should also make sure your template is mobile-friendly, as more and more people are reading emails on their phones.

4. Personalize your survey invitation emails

Your survey invitation email is the first step in getting your respondents to take your survey. If you want to increase your response rate, you need to make a good impression with your email.

A personalized email will show your respondents that you value their time and opinions. It will also make your email stand out in their inbox, which can be difficult to do these days.

To personalize your email, start by addressing your respondent by name. You can also include other personalization details, such as their company name or recent interactions they’ve had with your brand.

Next, make sure your subject line is clear and concise. Your goal is to get your email opened, so avoid using generic phrases like “Customer Satisfaction Survey” or “Feedback Requested.”

Finally, don’t forget to thank your respondent in advance for taking the time to complete your survey. A little appreciation can go a long way!

5. Test different versions of your email

Suppose you’re planning to send an email survey to your customers. You’ve written the perfect subject line, and you’re confident that your email will get a great response rate. But there’s one problem: you’re not sure which version of your email is better.

To find out, you’ll need to test different versions of your email. This means sending two (or more) different versions of your email to a small group of people, and then measuring the response rate for each version.

The best way to do this is to use A/B testing. This is a method of experimentation where you compare two (or more) versions of something (in this case, your email) to see which one performs better.

For example, you could send Version A of your email to 1,000 people, and Version B to another 1,000 people. Then, you could measure the response rate for each version and see which one did better.

A/B testing is a powerful tool that can help you improve the performance of your email surveys (and other marketing campaigns). So if you’re not already using it, be sure to start today.

6. Send your survey at the right time

The timing of your email survey can have a big impact on your response rate. If you send your survey too soon, people may not have had enough time to use your product or service and give you feedback. If you wait too long, people may have forgotten about their experience or may have moved on to other products.

The best time to send an email survey is usually 7-10 days after someone has used your product or service. This gives them enough time to form an opinion but is still fresh in their mind.

Of course, there are always exceptions to this rule. If you’re surveying people who just attended an event, for example, you’ll want to send your survey right away while the event is still fresh in their mind.

You’ll also want to take into account different time zones when sending your survey. If you have international customers, you may want to send your survey at different times so that everyone has a chance to respond.

7. Follow up with non-respondents

When you send out an email survey, you’re likely to get a certain percentage of people who open the email and start the survey, but don’t finish it. Maybe they got busy, maybe they lost interest, or maybe they just forgot.

Whatever the reason, it’s important to follow up with these non-respondents to try to get them to complete the survey. A simple follow-up email can be enough to jog their memory and get them to finish the survey.

And, of course, the more responses you have, the more accurate and reliable your results will be. So, following up with non-respondents is essential to getting the most out of your email surveys.

8. Thank respondents for their feedback

When you take the time to thank someone for their feedback, it shows that you value their opinion. It also helps to build a relationship of trust between you and the respondent.

This is important because people are more likely to give honest feedback when they feel like their opinion is valued. And, when people feel like their opinion is valued, they’re more likely to respond to future surveys.

So, be sure to thank respondents for their feedback after they complete your survey. A simple “thank you” will do.


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