Career Development

What Does an Advertising Account Manager Do?

Find out what an advertising account manager does, how to get this job, and what it takes to succeed as an advertising account manager.

Account managers are responsible for managing the relationships between their company and its clients. They work with a variety of different teams, including marketing, sales, customer service, etc., to ensure that all parties involved are happy and satisfied with the services being provided.

Account managers commonly manage multiple accounts at once, each with its own set of unique needs and requirements. Their job is to make sure that these individual accounts are getting the attention they deserve while also ensuring that the client’s overall relationship with the company is healthy and thriving.

Advertising Account Manager Job Duties

Advertising account managers typically have a wide range of responsibilities, which can include:

  • Researching new marketing techniques and technologies in order to create a campaign that is effective and efficient
  • Developing a marketing strategy to promote a product or service using public relations, social media, and other advertising methods
  • Manage budgets and ensure that funds are allocated effectively across different channels
  • Coordinating with graphic designers to create advertisements that will appeal to target audiences
  • Creating or revising advertisements to ensure compliance with legal regulations
  • Supervising the work of staff members such as writers, graphic designers, or photographers who develop ads
  • Negotiating prices with media outlets such as television networks or websites for the placement of advertisements
  • Conduct market research to identify potential customers for a product or service
  • Reviewing sales reports to monitor the effectiveness of marketing campaigns

Advertising Account Manager Salary & Outlook

Advertising account managers’ salaries vary depending on their level of education, years of experience, and the size and industry of the company. They may also earn additional compensation in the form of commissions and bonuses.

  • Median Annual Salary: $76,500 ($36.78/hour)
  • Top 10% Annual Salary: $122,000 ($58.65/hour)

The employment of advertising account managers is expected to grow at an average rate over the next decade.

Demand for advertising services will depend on the overall health of the economy. When the economy is strong, businesses are more likely to spend money on advertising and other promotional activities.

Advertising Account Manager Job Requirements

To become an advertising account manager, one typically needs:

Education: Most employers require advertising account managers to have a bachelor’s degree in marketing, advertising or a related field. Some of the most common majors for advertising account managers are advertising, marketing and communications.

Training & Experience: Advertising account managers typically receive on-the-job training. This training may include learning the company’s advertising strategies, the software they use to manage campaigns and the processes they use to create and manage advertising campaigns. Training may also include learning about the company’s clients and how to best approach them.

Certifications & Licenses: Certifications enable professionals to grow their skills and demonstrate their qualifications to prospective employers. Advertising account managers can earn certifications to gain more practical knowledge of their daily responsibilities, test their professional skills and further advance their career.

Advertising Account Manager Skills

Advertising account managers need the following skills in order to be successful:

Communication: Communication is the act of transferring information from one person to another. As an advertising account manager, you may be required to communicate with clients, colleagues and other stakeholders. Effective communication can help you to convey your ideas and messages to others in a clear and concise manner.

Marketing: Marketing skills are the foundation of an advertising account manager’s job. This is because they are responsible for creating and implementing marketing strategies for their company’s clients. Understanding the ins and outs of marketing is crucial for an advertising account manager.

Negotiation: Negotiation is the ability to persuade others to agree with your ideas. As an account manager, you may be responsible for negotiating with clients to secure advertising contracts. You may also negotiate with suppliers to secure the best prices for advertising materials.

Organization: Organization is the ability to keep track of multiple tasks and deadlines at once. As an advertising account manager, you may be responsible for managing several campaigns at once. Organization skills can help you keep track of all the details of each campaign, including budgets, deadlines and campaign goals.

Strategic thinking: Strategic thinking is the ability to identify goals and develop a plan to achieve them. Account managers are responsible for developing and implementing strategies to grow their company’s advertising revenue. This requires them to be able to identify potential challenges and develop solutions to overcome them.

Advertising Account Manager Work Environment

Advertising account managers work in a fast-paced, deadline-driven environment. They are usually based in an office, but may travel to meet with clients or attend industry events. They typically work long hours, including evenings and weekends, to meet deadlines. The work can be stressful, as they are constantly trying to please clients and stay within budget. However, most advertising account managers find the work to be exciting and challenging, and they enjoy the creative aspects of the job.

Advertising Account Manager Trends

Here are three trends influencing how advertising account managers work. Advertising account managers will need to stay up-to-date on these developments to keep their skills relevant and maintain a competitive advantage in the workplace.

The Need for a More Integrated Approach to Advertising

The advertising industry is changing rapidly, and businesses are beginning to realize the need for a more integrated approach to advertising. This means that account managers will need to be able to work with different teams within their company to create a cohesive message that resonates with customers.

In order to be successful in this new environment, account managers will need to be able to collaborate with other departments and understand the goals of each team. They will also need to be able to think outside the box and come up with innovative ways to reach customers.

More Focus on Digital Marketing

As digital marketing becomes more important, account managers will need to focus on developing skills in this area.

Digital marketing allows businesses to reach customers in a variety of ways, such as through social media, search engine optimization, and email marketing. By specializing in these areas, account managers can help their clients achieve greater success.

A Greater Emphasis on Branding

Branding has become an increasingly important part of advertising in recent years, as companies have realized that a strong brand identity is essential for attracting and retaining customers.

As account managers are responsible for developing and maintaining relationships with clients, they are well-positioned to take advantage of this trend by becoming experts in branding. This includes understanding how to create a unique and memorable image for a company, as well as developing strategies for promoting that image to potential customers.

How to Become an Advertising Account Manager

Advertising account managers are responsible for the success of their company’s advertising campaigns. This means they need to have a strong understanding of marketing, branding, and consumer behavior. They also need to be able to work well with creative teams, understand how to measure campaign effectiveness, and be able to manage budgets effectively.

To become an advertising account manager, you should have at least a bachelor’s degree in marketing or communications. You should also have experience working in marketing or advertising. Many companies offer internships that can help you get your foot in the door.

Related: How to Write an Advertising Account Manager Resume

Advancement Prospects

Advertising account managers may advance to account director, in which they oversee a group of account managers. They may also advance to a position in another area of advertising, such as media buying or copywriting. Some account managers open their own advertising agencies.

Advertising Account Manager Job Description Example

At [CompanyX], we’re looking for an experienced advertising account manager to join our team. The ideal candidate will have a minimum of three years’ experience managing advertising accounts, developing and executing marketing plans, and working with creative teams. They will be a strategic thinker with the ability to think outside the box to develop creative solutions to problems. They must be able to work independently and be self-motivated, as well as be a team player who is able to work collaboratively with other members of the team. The advertising account manager will be responsible for managing a portfolio of accounts, developing and executing marketing plans, and working with creative teams to develop and execute advertising campaigns.

Duties & Responsibilities

  • Serve as the primary point of contact for assigned accounts, developing and maintaining strong relationships with clients
  • Understand client objectives and develop strategies to achieve them through various forms of advertising, including print, digital, social media, and experiential marketing
  • Collaborate with internal teams—including creative, production, and media—to execute campaigns that meet or exceed client expectations
  • Negotiate rates and contracts with vendors, ensuring best value for the client while staying within budget
  • Monitor campaign performance and report results to clients on a regular basis, providing insights and recommendations for optimization
  • Stay up-to-date on industry trends and emerging technologies, sharing knowledge with clients and team members as appropriate
  • Manage multiple projects simultaneously, prioritizing and delegating tasks as needed to ensure successful completion
  • Serve as a thought leader within the organization, providing strategic input on new business pitches and proposals
  • Proactively identify opportunities for new business with existing clients
  • Train and mentor junior team members on account management best practices
  • Attend relevant conferences and networking events on behalf of the agency
  • Participate in new business pitches as needed

Required Skills and Qualifications

  • Bachelor’s degree in advertising, marketing, business, or related field
  • 5-7 years professional experience in advertising, with at least 2 years in an account management role
  • Proven success managing and developing client relationships
  • Solid understanding of the creative process and ability to provide constructive feedback
  • Excellent communication, presentation, and writing skills
  • Strong organizational skills and attention to detail

Preferred Skills and Qualifications

  • Master’s degree in advertising, marketing, business, or related field
  • Experience working with global brands
  • Experience in digital advertising and social media
  • Fluency in more than one language

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