Career Development

What Does an Advertising Manager Do?

Find out what an advertising manager does, how to get this job, and what it takes to succeed as an advertising manager.

Advertising managers are responsible for creating and executing marketing plans for their company’s products or services. They work closely with other members of the marketing team to develop strategies that will effectively reach target audiences, generate interest in a product or service, and ultimately drive sales.

Advertising managers may also be tasked with overseeing the creation of advertisements themselves. This might include developing concepts, writing copy, approving artwork, etc.

Advertising Manager Job Duties

Advertising managers typically have a wide range of responsibilities, which can include:

  • Creating marketing strategies with the help of marketing research conducted by the company’s research department
  • Managing the advertising budget and ensuring that it is used efficiently to generate maximum ROI
  • Developing new advertising campaigns or improving existing ones based on the goals of the campaign or business objectives
  • Reviewing proposals from advertising agencies or freelancers for new ad campaigns
  • Coordinating with designers to create print ads and other visual materials such as pamphlets, brochures, and billboards
  • Evaluating the performance of individual ads based on how well they achieve their stated objectives
  • Managing relationships with media outlets such as television stations, radio stations, newspapers, magazines, internet publishers, blogs, etc.
  • Overseeing the production of advertisements such as commercials, billboards, or print ads that promote products or services

Advertising Manager Salary & Outlook

Advertising managers’ salaries vary depending on their level of education, years of experience, and the size and industry of the company. They may also earn additional compensation in the form of bonuses or commissions.

  • Median Annual Salary: $76,500 ($36.78/hour)
  • Top 10% Annual Salary: $122,000 ($58.65/hour)

The employment of advertising managers is expected to grow faster than average over the next decade.

As online and mobile advertising become increasingly important, demand for advertising managers will increase. These managers will be responsible for planning and buying digital ads on websites and mobile applications.

Advertising Manager Job Requirements

To become an advertising manager, one may need to have the following:

Education: Advertising managers need at least a bachelor’s degree in marketing, advertising or a related field. Some employers prefer candidates who have a master’s degree in business administration (MBA).

Many advertising managers choose to pursue an MBA because it provides them with a deeper understanding of business concepts and management techniques.

Training & Experience: Advertising managers typically receive on-the-job training in the form of an entry-level position in advertising. This training can include working as an advertising copywriter, graphic designer or media buyer. Training in these roles can last anywhere from a few months to a few years.

Certifications & Licenses: Professional certifications can validate a professional’s qualifications to current and future employers. Advertising managers can earn certifications to gain more practical knowledge of their daily responsibilities, test their professional skills and further advance their careers.

Advertising Manager Skills

Advertising managers need the following skills in order to be successful:

Creativity: Creativity is the ability to generate new ideas and solutions. This skill is important for advertising managers because they often work with teams of people to create advertisements. Creativity can help you come up with new ideas for advertisements and help you develop strategies to make advertisements more effective.

Communication: Communication is the act of conveying information to others. Effective communication is essential in any managerial role, especially in advertising. As an advertising manager, you may be responsible for communicating with clients, colleagues and other stakeholders. You may also be responsible for communicating the results of advertising campaigns to clients and colleagues.

Leadership: Leadership skills can help you manage a team of creatives and ensure they complete their work on time. You can use your leadership skills to motivate your team and help them feel appreciated. You can also use leadership skills to delegate tasks and motivate your team to complete their work.

Problem-solving: Problem-solving skills can help you identify and resolve issues that arise during the production of an advertisement. You may use problem-solving skills to find alternative solutions to production challenges, such as finding a new location for a shoot when the original location is unavailable. You can also use problem-solving skills to identify and address issues that arise during the advertising process, such as when a consumer complains about an advertisement.

Organization: Organization is another skill that can be useful for advertising managers. This is because they often have many tasks to complete at once. For example, they may need to organize campaigns, create schedules and delegate tasks to other employees. Being able to stay organized can help you complete your tasks on time and ensure that you don’t miss any important details.

Advertising Manager Work Environment

Advertising managers work in a fast-paced, deadline-driven environment. They often work long hours, including evenings and weekends, to meet the demands of their clients. They may also travel to meet with clients or attend industry events. Although the work can be stressful, advertising managers find it to be exciting and creative. They often work closely with other members of the advertising team, such as copywriters, art directors, and account executives, to develop and implement advertising campaigns.

Advertising Manager Trends

Here are three trends influencing how advertising managers work. Advertising managers will need to stay up-to-date on these developments to keep their skills relevant and maintain a competitive advantage in the workplace.

The Rise of Digital Advertising

The rise of digital advertising is a trend that is quickly changing the advertising industry. As more and more people spend time online, advertisers are shifting their budgets to digital channels in order to reach them.

This means that advertising managers need to be familiar with digital advertising platforms and how to use them to their advantage. They also need to be able to manage and track digital campaigns effectively.

More Focus on Branding

As businesses become more competitive, they are placing a greater emphasis on branding. This means that advertising managers will need to focus on creating strong brands that resonate with customers.

To do this, advertising managers will need to understand what makes a brand successful and how to create a message that resonates with customers. They will also need to be able to measure the success of their campaigns and make changes as needed.

A Greater Emphasis on Data-Driven Decision Making

As data becomes more accessible, businesses are starting to rely on data-driven decision making. This means that advertising managers will need to be able to analyze data and make decisions based on what they see.

In order to be successful in this environment, advertising managers will need to be able to understand how to use data to make informed decisions about their campaigns. They will also need to be able to communicate the value of data to other members of the team.

How to Become an Advertising Manager

Advertising managers can have a variety of career paths. They may choose to specialize in a certain area, such as marketing or creative direction. They may also choose to move into management and lead teams that create advertising campaigns.

No matter what path they choose, advertising managers should be able to demonstrate their creativity and problem-solving skills. They should also be able to work well with people from all walks of life. This is important because they will need to collaborate with clients, designers, copywriters, and other professionals to create effective ads.

Advancement Prospects

Advertising managers typically have work experience in advertising, marketing, promotions, or public relations, and some have a bachelor’s degree in a related field. However, a bachelor’s degree is not always a requirement.

Advertising, promotions, and marketing managers must be able to work well with others who contribute to creating and implementing advertising and promotional campaigns. They must be able to communicate effectively with other managers in their firm and with clients and customers outside the firm.

As with most management positions, advertising and promotions managers typically advance to these jobs from other marketing and sales positions. Many have worked as sales representatives, product managers, buyers, and other marketing specialists. Some may have started their careers in entry-level advertising, promotions, or marketing positions.

Advertising Manager Job Description Example

Advertising is a critical part of [CompanyX]’s success. We are looking for an experienced and creative advertising manager to lead our advertising team. The advertising manager will be responsible for developing and executing advertising campaigns, managing budgets, and overseeing the day-to-day operations of the advertising team. They will also be responsible for developing relationships with media outlets and negotiating advertising rates. The advertising manager will report directly to the Vice President of Marketing.

The ideal candidate will have at least 5 years of experience in advertising, marketing, or a related field. They will have a proven track record of developing and executing successful advertising campaigns. They will also have experience managing a team of advertising professionals.

Duties & Responsibilities

  • Develop and oversee advertising campaigns from start to finish, including budgeting, research, media planning, copywriting, and creative direction
  • Analyze campaign results and make recommendations for improvement
  • Stay up-to-date on industry trends and competitive landscape to ensure campaigns are innovative and effective
  • Brainstorm new and creative growth strategies with internal teams
  • Negotiate contracts with vendors and media outlets
  • Oversee the production of marketing materials, such as website banner ads, email campaigns, and print advertisements
  • Manage relationships with agencies and other outside partners
  • Monitor competitor activity and adjust campaigns accordingly
  • Report campaign performance metrics to upper management
  • Develop budgets and track expenses for campaigns
  • Hire and train new members of the advertising team
  • Perform quality control checks on all campaign deliverables before they are released

Required Skills and Qualifications

  • Bachelor’s degree in advertising, marketing, business, or related field
  • 7-10 years professional experience in advertising, with at least 5 years in a management role
  • Proven track record of successful campaigns and meeting objectives
  • Experience managing a team of direct reports
  • Strong analytical skills and experience developing KPIs
  • Excellent communication, writing, and presentation skills

Preferred Skills and Qualifications

  • Master’s degree in advertising, marketing, business, or related field
  • Agency experience
  • Experience with digital marketing and social media platforms
  • Familiarity with market research tools and methods
  • Creative thinking and problem-solving skills


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