Career Development

What Does an Agency Account Manager Do?

Find out what an agency account manager does, how to get this job, and what it takes to succeed as an agency account manager.

Agency account managers are responsible for managing the relationships between their agency and its clients. They work with both internal and external stakeholders to ensure that all parties involved are happy, satisfied, and getting what they need from the relationship.

Agency account managers may also be tasked with developing new business opportunities for their agency by identifying potential clients and pitching their services to them.

Agency Account Manager Job Duties

Agency account managers typically have a wide range of responsibilities, which can include:

  • Coordinating with clients to provide them with regular updates on their campaigns’ performance
  • Ensuring that client contracts are executed according to plan and within budget
  • Reviewing financial reports to ensure that all expenditures are within the approved budget
  • Conducting research to identify new markets or changes in existing markets that may affect client needs
  • Monitoring client satisfaction with the campaign’s progress to ensure that they are satisfied with the results
  • Presenting proposals for new business opportunities to potential clients
  • Providing support to the sales team, such as helping them schedule meetings with potential clients
  • Developing and implementing marketing strategies for clients based on their objectives
  • Maintaining relationships with clients to ensure future business opportunities

Agency Account Manager Salary & Outlook

Agency account managers’ salaries vary depending on their level of education, years of experience, and the size and industry of the company. They may also earn additional compensation in the form of commissions and bonuses.

  • Median Annual Salary: $76,500 ($36.78/hour)
  • Top 10% Annual Salary: $275,000 ($132.21/hour)

The employment of agency account managers is expected to grow at an average rate over the next decade.

Employment growth will be driven by the continued growth of e-commerce and online advertising, which will require more agency account managers to help clients plan and implement digital marketing strategies. However, the increasing use of automation in digital advertising may limit the need for agency account managers.

Agency Account Manager Job Requirements

There are a number of qualifications required to obtain a position as an agency account manager. They include:

Education: Agency account managers are typically required to have a bachelor’s degree in marketing, advertising, communications or a related field. These programs provide aspiring agency account managers with the skills and knowledge they need to succeed in their careers.

Training & Experience: Most agency account managers receive on-the-job training from their previous positions. This training helps agency account managers understand the industry and the company’s specific needs. Training may include shadowing current agency account managers or working with a supervisor to learn the company’s processes.

Certifications & Licenses: Agency account managers need to acquire a professional certification to demonstrate their skills and qualifications to prospective employers.

Agency Account Manager Skills

Agency account managers need the following skills in order to be successful:

Communication skills: Communication skills are essential for account managers, as they are often the primary point of contact for clients and other team members. They must be able to communicate effectively in both written and verbal forms. They must also be able to communicate with clients in a way that is professional but also friendly and relatable.

Technical knowledge: Technical knowledge is the ability to understand and apply complex processes and procedures. As an agency account manager, you may be responsible for managing a team of employees, overseeing projects and developing strategies to meet client expectations. Having a strong technical background can help you develop and implement effective strategies and processes for your team.

Problem-solving skills: Problem-solving skills are essential for account managers, as they are responsible for ensuring their clients’ campaigns are successful. This means they need to identify and address any challenges that may arise. For example, if a campaign isn’t generating enough leads, an account manager may need to find ways to improve the campaign’s performance.

Time management skills: Time management skills are necessary for an agency account manager to ensure they complete all of their tasks in a timely manner. This includes managing their calendar, setting and meeting deadlines and ensuring they meet their goals. Time management skills can also help an agency account manager prioritize their tasks and delegate responsibilities to others when necessary.

Leadership skills: Leadership skills can be an important asset for an agency account manager. This is because they often oversee a team of other account managers and may be responsible for training and developing their skills. Leadership skills can also be important for motivating and inspiring their team members to perform well and meet their goals.

Agency Account Manager Work Environment

Agency account managers work in advertising, public relations, or marketing firms. They usually work regular business hours, but may occasionally work overtime to meet deadlines. They often work closely with other members of the agency team, such as creative directors, copywriters, and art directors. Agency account managers must be able to effectively communicate with people at all levels of an organization, from entry-level employees to top executives. They must be able to think creatively to solve problems and develop strategies that will achieve their clients’ objectives.

Agency Account Manager Trends

Here are three trends influencing how agency account managers work. Agency account managers will need to stay up-to-date on these developments to keep their skills relevant and maintain a competitive advantage in the workplace.

The Need for a More Strategic Approach to Digital Marketing

The digital marketing landscape is constantly changing, and businesses are now realizing that they need to take a more strategic approach to their advertising efforts. This means that agency account managers will need to be able to think outside the box and come up with innovative ways to reach customers.

In addition, agencies will need to be able to work with clients to develop long-term strategies that will help them achieve their business goals. This requires a deep understanding of the client’s business and what makes it unique.

More Focus on Data-Driven Decision Making

As data becomes more accessible and easier to collect, businesses are starting to focus on data-driven decision making. This trend is leading to an increased demand for professionals who can analyze data and make sense of it all.

Agency account managers can capitalize on this trend by becoming experts in data analysis. They can do this by learning how to use data to make better decisions about where to spend their advertising dollars, or by developing relationships with data providers who can provide them with the information they need.

Greater Emphasis on Customer Experience

Customer experience has become a top priority for many businesses, as they realize that providing a positive customer experience is essential for success. This is especially true for industries such as hospitality, retail, and healthcare, where customer satisfaction is often the difference between success and failure.

Agency account managers can capitalize on this trend by ensuring that they are always focused on the customer. This includes listening to their needs and wants, and providing them with the products and services that they want.

How to Become an Agency Account Manager

When starting your career as an agency account manager, it’s important to remember that there is no one-size-fits-all approach. Each company has its own culture and way of doing things, so it’s important to be open-minded and willing to learn.

That said, there are some general best practices that can help you succeed in this role. First and foremost, it’s important to have a strong understanding of the client’s business and industry. This will help you better understand their needs and how your agency can best meet those needs. It’s also important to build relationships with key stakeholders within the client organization. This will help you stay up-to-date on any changes or developments that may affect the client’s business.

It’s also important to be able to effectively communicate with both internal and external stakeholders. This includes being able to write effective copy for campaigns, create compelling presentations, and develop creative ideas that align with the client’s objectives.

Related: How to Write an Agency Account Manager Resume

Advancement Prospects

Agency account managers typically advance by taking on larger accounts or by being promoted to a management position within their agency. As they advance, account managers may also be responsible for supervising and mentoring junior account managers and account executives.

Agency Account Manager Job Description Example

At [CompanyX], we’re a team of passionate individuals who work hard to create incredible work for our clients. We’re looking for an Agency Account Manager to join our team and help us continue to deliver amazing results. The ideal candidate will have experience working in an agency environment, managing client relationships, and developing and executing marketing plans. He or she will be a strategic thinker with the ability to think outside the box to develop creative solutions to problems. The Agency Account Manager will be responsible for managing a portfolio of clients, developing and maintaining strong relationships, and ensuring that all client deliverables are met.

Duties & Responsibilities

  • Serve as the primary point of contact for assigned agency clients, developing and maintaining strong relationships
  • Understand client business objectives and develop strategies to achieve them through various marketing channels
  • Oversee day-to-day management of accounts, projects, and campaigns
  • Set timelines and expectations for deliverables, ensuring all deadlines are met
  • Work with internal teams to develop creative briefs and ensure execution against them
  • Review all deliverables before they are sent to clients to ensure accuracy and quality
  • Monitor campaign performance and report results to clients on a regular basis
  • Proactively identify opportunities to improve campaign effectiveness and make recommendations to clients
  • Identify upselling and cross-selling opportunities within existing accounts
  • Assist in new business pitches as needed
  • Stay up-to-date on industry trends and news relevant to assigned clients
  • Attend client meetings and events as needed

Required Skills and Qualifications

  • Bachelor’s degree in marketing, advertising, business administration, or related field
  • Minimum 5 years professional experience in an agency account management role
  • Proven ability to manage multiple projects simultaneously while meeting deadlines
  • Excellent written and verbal communication skills
  • Strong interpersonal skills and ability to build relationships with clients and team members
  • Highly organized and detail-oriented

Preferred Skills and Qualifications

  • Master’s degree in marketing, advertising, business administration, or related field
  • 7+ years professional experience in an agency account management role
  • Experience managing a team of account managers
  • In-depth knowledge of the agency business, including creative, media, production, and digital
  • Familiarity with project management software, such as Basecamp, Asana, or Trello

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