Career Development

What Does an Area Manager Do?

Find out what an area manager does, how to get this job, and what it takes to succeed as an area manager.

Area managers are in charge of overseeing the operations of a particular region or territory. They commonly work for large companies that have many locations spread out across the country (or even the world).

Area managers are responsible for ensuring that all of these locations are operating effectively and efficiently. This often includes making sure that each location has enough employees to handle their workload, but it may also include other tasks such as developing new ways to improve customer service or increase sales.

Area Manager Job Duties

Area managers typically have a wide range of responsibilities, which can include:

  • Developing and implementing marketing strategies that effectively promote products or services to consumers
  • Working with local businesses to reach out to potential clients through word of mouth or by hosting local events
  • Meeting regularly with management to discuss progress, obstacles, and solutions to problems
  • Coordinating with external suppliers to ensure adequate supplies of raw materials or parts are available
  • Training and supervising staff to ensure they are knowledgeable about products or services sold by the company
  • Meeting regularly with clients to discuss their needs and ensure they are receiving optimal service
  • Performing administrative tasks such as scheduling appointments, ordering supplies, and managing budgets
  • Researching market conditions to identify opportunities for growth in new markets or product lines
  • Developing long term plans for the area, including identifying potential clients and creating proposals for new business ventures involving the company’s products or services

Area Manager Salary & Outlook

The salary of a area manager can vary depending on a number of factors, including their level of experience, the size of the company they work for, and the location of the job.

  • Median Annual Salary: $70,500 ($33.89/hour)
  • Top 10% Annual Salary: $132,000 ($63.46/hour)

The employment of area managers is expected to grow faster than average over the next decade.

Employment growth will be driven by the retail industry, which will need more managers to oversee store operations and sales. In addition, the continued expansion of retail establishments across the country will create jobs for area managers.

Area Manager Job Requirements

Area managers typically need to have the following qualifications:

Education: Most employers require area managers to have a bachelor’s degree in a related field, such as business, marketing or agriculture. Some employers may accept an associate’s degree or a relevant certification in place of a bachelor’s degree.

Training & Experience: Most area managers have at least five years of experience in a related role. Some may have experience as a store manager or a department manager. Others may have experience in a related industry, such as real estate or construction.

Area managers can also receive on-the-job training in their roles. They may learn the company’s policies and procedures, as well as the inventory management and customer service software. They may also learn about the products the store sells and the layout of the store.

Certifications & Licenses: Area managers do not require any particular certifications to earn their position. However, there are certifications available for area managers who wish to increase their earning capacity or make themselves more competitive when attempting to advance in their management careers.

Area Manager Skills

Area managers need the following skills in order to be successful:

Communication skills: As an area manager, you need to be able to communicate effectively with your team, your superiors and your customers. You may be responsible for writing and sending emails, making phone calls and holding in-person meetings. You need to be able to convey your thoughts and ideas clearly and concisely. You also need to be able to listen to others and respond appropriately.

Decision-making skills: As an area manager, you need to make decisions about a variety of topics, including staffing, inventory, marketing and sales. You need to be able to make quick decisions that are in the best interest of the company. You can use your decision-making skills to make informed choices about how to improve your sales numbers, how to improve customer service and how to improve employee morale.

Leadership skills: As an area manager, you are responsible for overseeing a team of sales representatives. You can use your leadership skills to motivate your team, delegate tasks and encourage professional development. You can also use leadership skills to resolve conflicts between employees and help your team work together to achieve common goals.

Problem-solving skills: As an area manager, you may be responsible for resolving issues that arise in your region. You may need to identify the source of the problem and develop a solution to fix it. Your problem-solving skills can help you identify the best course of action to take. You may also need to solve issues between employees, so having the ability to resolve conflicts can be an important skill for an area manager.

Organizational skills: As an area manager, you may be responsible for managing multiple locations at once. This can include overseeing multiple teams of employees and ensuring that each location is operating smoothly. Having strong organizational skills can help you manage your time and responsibilities effectively. It can also help you delegate tasks to your team members and ensure that each location is meeting its goals.

Area Manager Work Environment

Area managers are responsible for the day-to-day operations of a business in a specific geographic area. They typically work in an office setting, but may also travel to different locations within their area of responsibility. Area managers typically work a standard 40-hour week, but may occasionally work overtime to meet deadlines or resolve problems. The work can be stressful at times, but area managers typically have a good deal of autonomy in decision-making and are able to work independently.

Area Manager Trends

Here are three trends influencing how area managers work. Area managers will need to stay up-to-date on these developments to keep their skills relevant and maintain a competitive advantage in the workplace.

The Need for a More Agile Workforce

The need for a more agile workforce is becoming increasingly important as businesses strive to stay competitive in the global economy. This trend is leading to an increased demand for area managers who can adapt quickly to changing conditions and manage teams effectively across multiple locations.

Area managers who are able to adapt to this new environment will be in high demand, as they will be able to provide the leadership needed to keep businesses running smoothly. In addition, they will be able to develop strong relationships with employees and understand their needs and concerns.

More Focus on Data-Driven Decision Making

As data becomes more accessible and easier to collect, businesses are beginning to focus more on data-driven decision making. This means that area managers will need to be familiar with data analytics tools and how to use them to make better decisions about where to allocate resources.

In order to take advantage of this trend, area managers should focus on developing skills in data analysis and understanding how to use data to make informed decisions. They should also be aware of the latest data analytics tools and how to use them to get the most out of their data.

A Greater Emphasis on Employee Engagement

Employee engagement has become a major focus for many businesses in recent years, as employers have come to realize the importance of keeping their employees happy and productive.

Area managers are in a unique position to influence employee engagement, as they are often the first point of contact for employees who have questions or concerns. By being proactive about engaging with employees and listening to their feedback, area managers can help to create a positive work environment that benefits everyone involved.

How to Become an Area Manager

A career as an area manager can be rewarding in many ways. It offers the opportunity to work with people, lead teams, and make a difference in the lives of others. Area managers also have the chance to develop their skills in business administration, marketing, and sales.

To become an area manager, you need to have a strong background in business administration and marketing. You should also be able to demonstrate leadership skills and have experience working in a management role.

Related: How to Write an Area Manager Resume

Advancement Prospects

Area managers are often promoted from within the ranks of assistant managers. To be promoted, they must demonstrate superior management skills and a thorough knowledge of the company’s products, services, and policies.

In some cases, an area manager may be promoted to a position in another geographic area or to a position with greater responsibility, such as regional manager. Some area managers eventually become top executives, such as vice presidents or chief operating officers.

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