Career Development

What Does an Assistant Marketing Manager Do?

Find out what an assistant marketing manager does, how to get this job, and what it takes to succeed as an assistant marketing manager.

Assistant marketing managers are the right-hand man or woman to the head of their company’s marketing department. They help plan and execute all aspects of their company’s marketing strategy, but they don’t have the final say on any decisions.

Assistant marketing managers typically work closely with other members of their organization’s marketing team to develop new products, services, and branding strategies. They may also be responsible for managing outside vendors or contractors who provide additional support in these areas.

Assistant Marketing Manager Job Duties

An assistant marketing manager typically has a wide range of responsibilities, which can include:

  • Implementing marketing plans, including creating advertisements for different media channels and buying ad space in order to promote a product or service
  • Researching current trends and competitor offerings in order to develop new products or improve existing offerings
  • Evaluating the effectiveness of marketing activities in order to determine whether goals were met and additional measures are needed
  • Developing and executing marketing strategies and plans for products or services using knowledge of marketing principles and techniques
  • Working with digital media outlets such as social media channels, blogs, video sharing sites, and news websites to promote products or services
  • Researching new market segments that could be served by current offerings or identifying new opportunities within existing markets
  • Preparing reports on marketing activities, including expenditures and results achieved, in order to track performance and identify areas for improvement
  • Coordinating with outside vendors who help create and distribute marketing materials such as graphic designers or advertising agencies
  • Managing the day-to-day operations of an organization’s marketing department, including hiring staff and overseeing their work

Assistant Marketing Manager Salary & Outlook

Assistant marketing managers’ salaries vary depending on their level of education, years of experience, and the size and industry of the company. They may also earn additional compensation in the form of bonuses or commissions.

  • Median Annual Salary: $73,500 ($35.34/hour)
  • Top 10% Annual Salary: $125,000 ($60.1/hour)

The employment of marketing managers is expected to grow faster than average over the next decade.

Demand for marketing managers will increase as firms seek to improve their competitive advantage through marketing and advertising. In addition, demand will likely be strong for marketing managers in healthcare industries, such as pharmaceuticals and biotechnology, as these companies try to differentiate their products and services from those of competitors.

Assistant Marketing Manager Job Requirements

The following are some of the requirements that are often looked for in an assistant marketing manager candidate:

Education: Assistant marketing managers typically need a bachelor’s degree in marketing, advertising or a related field. Some employers prefer candidates who have a master’s degree in business administration (MBA). An MBA is useful for assistant marketing managers who want to advance their careers.

Training & Experience: Assistant marketing managers typically receive on-the-job training from their previous positions. They may also receive training from their current position if they are promoted from a marketing associate or marketing intern position. On-the-job training for assistant marketing managers may include learning the company’s marketing strategies, procedures and software. They may also learn about the products and services the company offers.

Certifications & Licenses: Certifications allow professionals to prove their qualifications to current and future employers. Assistant marketing managers can earn certifications to gain more theoretical knowledge of their responsibilities, test their professional skills and further advance their career.

Assistant Marketing Manager Skills

Assistant marketing managers need the following skills in order to be successful:

Communication skills: As an assistant marketing manager, you may be required to communicate with clients, colleagues and other individuals in the workplace. Effective communication skills can help you convey your ideas and messages to others in a clear and concise manner. You can also use your communication skills to resolve workplace issues and challenges.

Technical skills: A marketing manager oversees the development of marketing campaigns, including the creation of advertisements, social media posts and other marketing materials. To be successful in this role, it’s important to have a basic understanding of the technical skills needed to create these materials. For example, an assistant marketing manager may need to know how to use graphic design software to create marketing materials.

Leadership skills: As an assistant marketing manager, you may be responsible for managing a team of marketing assistants. This requires strong leadership skills, including the ability to motivate and inspire your team. You can also use leadership skills to help your team work together to achieve common goals.

Strategic thinking: As an assistant marketing manager, you may be responsible for planning and implementing marketing strategies. Strategic thinking is the ability to identify goals, develop plans and make decisions that help you and your team achieve success. Strategic thinking can also help you develop innovative marketing ideas and solutions.

Marketing knowledge: A marketing background can help you understand the various marketing strategies an organization uses. This can help you develop effective marketing strategies for your company and suggest ways to improve their current strategies. Consider taking marketing courses or reading marketing books to learn more about the subject.

Assistant Marketing Manager Work Environment

The assistant marketing manager works in an office environment and reports directly to the marketing manager. The assistant marketing manager works closely with the marketing team to develop and implement marketing plans and strategies. The assistant marketing manager also works with other departments within the company to ensure that the marketing plans are executed smoothly and effectively. The assistant marketing manager works a standard 40-hour workweek, but may occasionally have to work overtime to meet deadlines. The job can be stressful at times, but the assistant marketing manager is usually able to work independently and has a high degree of autonomy.

Assistant Marketing Manager Trends

Here are three trends influencing how assistant marketing managers work. Assistant marketing managers will need to stay up-to-date on these developments to keep their skills relevant and maintain a competitive advantage in the workplace.

The Need for a More Data-Driven Approach

As marketing becomes more data-driven, the need for assistant marketing managers who can handle large amounts of data will become increasingly important.

Assistant marketing managers will need to be able to sift through large amounts of data and find the information that is most relevant to their campaigns. They will also need to be able to use data to create effective marketing strategies that are based on real-world results.

The Importance of Being a Jack-of-All-Trades

In order to be successful in today’s business world, assistant marketing managers need to be able to do more than just one thing. They need to be able to manage projects, write copy, and work with clients—all while keeping up with the latest trends.

By becoming a jack-of-all-trades, assistant marketing managers will be better equipped to handle the demands of the job and set themselves apart from the competition. In addition, they will be able to develop skills that will help them in other areas of their career.

More Collaboration Between Marketing and Sales

As marketing and sales departments collaborate more often, assistant marketing managers will need to learn how to work together.

This trend is likely to continue as businesses realize the importance of aligning these two departments in order to achieve maximum efficiency. Assistant marketing managers who are able to work well with sales representatives will be in high demand, as they will be able to help bridge the gap between these two teams and ensure that they are working towards the same goals.

How to Become an Assistant Marketing Manager

A career as an assistant marketing manager can be a great way to get your foot in the door of the marketing industry. As an assistant marketing manager, you’ll have the opportunity to learn about all aspects of marketing and work with some of the best minds in the business. You’ll also gain experience working with different teams and collaborating with people from different disciplines.

The best way to become an assistant marketing manager is to start by gaining experience in marketing. This could mean volunteering or interning for a company that does marketing, or even starting your own blog or YouTube channel about marketing. When you have enough experience, apply for assistant marketing manager positions at companies that do marketing.

Related: How to Write an Assistant Marketing Manager Resume

Advancement Prospects

The best way to advance in a career in marketing is to get more education. A bachelor’s degree in marketing is the minimum requirement for most entry-level marketing jobs, but many employers prefer candidates with a master’s degree in business administration (MBA) with a concentration in marketing. As you gain experience, you may be promoted to marketing manager, and with even more experience, you could become a marketing director or vice president.

In addition to education, another way to advance your career in marketing is to get certified. The Certified Marketing Professional (CMP) designation is the most widely recognized marketing certification, and it can help you stand out from the competition. To earn the CMP, you must have at least five years of experience in the field and pass an exam.

Assistant Marketing Manager Job Description Example

The Assistant Marketing Manager will be responsible for assisting the Marketing Manager in the development and execution of marketing plans and programs, both short and long range, to support the growth of the company. This position will work closely with the sales team, product development, and other departments to ensure that the marketing efforts are aligned with the company’s overall strategy and objectives. The Assistant Marketing Manager will also be responsible for managing and coordinating all aspects of specific marketing projects from start to finish.

Duties & Responsibilities

  • Understand the organization’s marketing goals and objectives, and develop strategies and plans to achieve them
  • Research and analyze market trends, demographics, pricing schedules, competitor products, and other relevant information to help form marketing plans
  • Assist in developing promotional materials, including print ads, brochures, website content, and email campaigns
  • Write clear and compelling copy for use in various marketing communications
  • Work with designers, printers, and other outside vendors to ensure that projects are completed on time and within budget
  • Manage production timelines and track project milestones
  • Monitor and report on effectiveness of marketing campaigns and initiatives
  • Coordinate trade show logistics and prepare marketing collateral for distribution at events
  • Maintain up-to-date customer and prospect contact lists
  • Update and maintain company website content
  • Monitor and respond to social media activity
  • Generate reports on marketing metrics, such as web traffic, conversion rates, and ROI

Required Skills and Qualifications

  • Bachelor’s degree in marketing, business, or related field
  • 3-5 years professional experience in marketing or a related field
  • Experience managing projects from start to finish
  • Strong writing and editing skills
  • Excellent communication, interpersonal, and presentation skills
  • Proficient in Microsoft Office, with aptitude to learn new software and systems

Preferred Skills and Qualifications

  • Master’s degree in marketing, business, or related field
  • Experience working in the technology industry
  • Experience with graphic design, web design, and video production
  • Familiarity with marketing automation software, such as Marketo or HubSpot
  • Working knowledge of HTML, CSS, and JavaScript

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