Career Development

What Does an Assistant Store Manager Do?

Find out what an assistant store manager does, how to get this job, and what it takes to succeed as an assistant store manager.

Assistant store managers are the right-hand man or woman to the store manager. They help ensure that the store is running smoothly by assisting with day-to-day operations and handling any issues that may arise.

Assistant store managers typically have a lot of responsibility on their shoulders—they’re often in charge of managing all aspects of the store during the manager’s absence. This includes everything from staffing decisions to inventory management, customer service, sales goals, etc.

Assistant Store Manager Job Duties

Assistant store managers typically have a wide range of responsibilities, which can include:

  • Training new employees on company policies and procedures, including safety procedures, customer service standards, and product knowledge
  • Monitoring inventory levels to ensure that there is enough product for customers to purchase
  • Conducting employee performance reviews and disciplinary actions as needed
  • Determining staffing needs based on store traffic patterns and business volume fluctuations
  • Establishing partnerships with vendors to ensure that there is a steady supply of merchandise available for sale
  • Creating marketing campaigns to promote store events or new product lines
  • Communicating with other managers regarding inventory levels, upcoming promotions, and sales results
  • Creating store budgets based on projected sales figures in order to ensure that the business generates a profit
  • Maintaining a safe and clean store environment by enforcing company policies regarding employee conduct and safety procedures

Assistant Store Manager Salary & Outlook

Assistant store managers’ salaries vary depending on their level of education, years of experience, and the company size and location. They may also earn additional compensation in the form of bonuses and commissions.

  • Median Annual Salary: $47,000 ($22.6/hour)
  • Top 10% Annual Salary: $70,500 ($33.89/hour)

The employment of assistant store managers is expected to decline over the next decade.

Employment growth will be limited because many retail establishments are expected to close or consolidate in response to increased online shopping and the growth of big-box stores, such as warehouse clubs and supercenters. As a result, fewer assistant store managers will be needed to run each store.

Assistant Store Manager Job Requirements

Assistant store managers typically need to have the following qualifications:

Education: Assistant store managers typically need a high school diploma or GED certificate. Some stores prefer to hire assistant store managers who have an associate’s or bachelor’s degree in a related field, such as business or retail management.

Training & Experience: Assistant store managers typically receive on-the-job training from their current position or a lower-level management role. This training helps the assistant store manager learn the company’s policies and procedures, customer service standards and operational procedures. The training may also include shadowing a current assistant store manager or store manager to learn how to perform daily tasks.

Certifications & Licenses: While candidates are not expected to hold a certification to qualify for a position as assistant store manager, a retail certification can offer proof of a candidate’s drive and ambition while also demonstrating their competence in essential skills.

Assistant Store Manager Skills

Assistant store managers need the following skills in order to be successful:

Communication skills: Communication skills are essential in a leadership role. As an assistant store manager, you may be required to train new employees, lead meetings and communicate with your superiors. You can use your communication skills to motivate your team, explain company policies and answer employee questions.

Leadership skills: As an assistant store manager, you may be required to lead a team of employees. Leadership skills can help you to motivate your team and encourage them to perform well. You can use leadership skills to delegate tasks, motivate employees and provide feedback.

Decision-making skills: As an assistant store manager, you need to be able to make quick decisions. You may be the first person a customer speaks to, so you need to be able to answer their questions and help them find the products they need. You also need to be able to make decisions about how to handle customer complaints, employee issues and other problems that may arise.

Problem-solving skills: As an assistant store manager, you may be responsible for handling customer complaints, employee conflicts and other issues that arise during your shift. It’s important to be able to identify and solve problems effectively to ensure the success of your store. You can use your problem-solving skills to identify the source of the issue, develop a solution and communicate the solution to the appropriate parties.

Organizational skills: Organization skills are necessary for assistant store managers. You may be responsible for managing employee schedules, inventory and other important tasks. Being organized can help you complete your tasks efficiently and effectively.

Assistant Store Manager Work Environment

The work environment for an assistant store manager is usually fast-paced and hectic. Assistant store managers typically work long hours, including evenings and weekends. They may be required to work on holidays as well. In some stores, assistant store managers may be responsible for opening and closing the store, which means they may have to work early morning or late night shifts. The work can be physically demanding, as assistant store managers are often required to lift and move heavy boxes and merchandise. They may also be required to stand for long periods of time.

Assistant Store Manager Trends

Here are three trends influencing how assistant store managers work. Assistant store managers will need to stay up-to-date on these developments to keep their skills relevant and maintain a competitive advantage in the workplace.

The Growth of Online Shopping

The growth of online shopping is a trend that is quickly changing the retail industry. As more and more people shop online, businesses are having to adapt by creating online storefronts and developing online marketing strategies.

Assistant store managers can capitalize on this trend by becoming experts in online marketing. They can also help to create an online presence for their company that is easy to find and navigate. In addition, they can help to develop customer service strategies that are effective in the online environment.

More Focus on Customer Experience

As customers become more demanding, businesses are beginning to focus more on providing a great customer experience. This means that assistant store managers will need to be well-versed in customer service techniques and able to manage all aspects of the customer experience.

In order to be successful in this new environment, assistant store managers will need to be able to understand what makes customers happy and then work hard to provide it. They will also need to be able to manage staff members who are responsible for delivering specific parts of the customer experience.

Greater Use of Technology

Technology is playing an increasingly important role in the retail industry as stores use technology to improve the customer experience.

As assistant store managers, you need to be familiar with the latest technologies and how to use them to improve your store’s operations. You also need to be able to train your employees on how to use these technologies so that they can provide excellent customer service.

How to Become an Assistant Store Manager

A career as an assistant store manager can be a great way to get your foot in the door of the retail industry. As an assistant store manager, you’ll have the opportunity to learn about all aspects of running a business, from merchandising and marketing to customer service and operations. You’ll also gain experience working with different departments within a store, which will help you develop a well-rounded understanding of how a retail business operates.

The best way to become an assistant store manager is to start at the bottom and work your way up. Start by volunteering or interning for a retailer that sells products similar to those sold in the store where you want to work. This will give you the opportunity to learn about the company’s culture and see what it’s like to work there. Next, find a job in retail that offers opportunities for advancement. Work hard and demonstrate your dedication and commitment to the company, and eventually you’ll be able to move up the ladder and become an assistant store manager.

Related: How to Write an Assistant Store Manager Resume

Advancement Prospects

The position of assistant store manager is generally a stepping-stone to a store manager position. To be promoted to store manager, you will need to have a strong track record as an assistant store manager, demonstrating your leadership, organizational, and people skills. In addition, you will need to have a thorough knowledge of the store’s operations, policies, and procedures.

Once you become a store manager, you will be responsible for the overall operation of the store, including supervising and training employees, handling customer complaints, ordering merchandise, and keeping the store clean and organized. Store managers also may be responsible for preparing reports for the district manager and for meeting sales goals.

Assistant Store Manager Job Description Example

The assistant store manager is responsible for supporting the store manager in all store operations and ensuring the store runs smoothly and efficiently. The assistant store manager must be able to work independently and take initiative to resolve issues as they arise. He or she will be responsible for training and supervising store employees, as well as handling customer complaints and concerns. The assistant store manager will also be responsible for achieving sales goals and ensuring the store is properly stocked and merchandised. The ideal candidate will have prior experience working in a retail environment and be able to effectively communicate with customers and employees.

Duties & Responsibilities

  • Help Store Manager to oversee the daily operations of the store, including opening and closing procedures, staff supervision, and customer service
  • Assist with training new employees on company policies and procedures
  • Ensure that all customers receive outstanding service by providing a friendly environment, which includes greeting and acknowledging every customer, maintaining solid product knowledge, and all other aspects of customer service
  • Help maintain visual standards throughout the store, including signage, displays, and pricing
  • Help resolve escalated customer complaints in a professional and courteous manner
  • Help manage inventory levels and merchandising techniques to maximize sales and profitability
  • Help lead store team members in meeting daily sales goals
  • Help prepare weekly schedules for store team members
  • Help monitor store team members’ performance and provide feedback and coaching as needed
  • Help conduct quarterly inventory audits
  • Help ensure compliance with all company policies and procedures
  • Perform other duties as assigned by the Store Manager

Required Skills and Qualifications

  • Proven experience as an assistant store manager or similar role
  • Excellent customer service skills
  • Strong leadership, decision-making, and people management skills
  • Good organizational and time management skills
  • Great communication and interpersonal skills
  • High school diploma or equivalent; college degree preferred

Preferred Skills and Qualifications

  • Working knowledge of store management software, including POS systems
  • Ability to analyze sales data and develop strategies to increase profits
  • Familiarity with inventory management procedures
  • Experience training and coaching employees
  • Bilingualism

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