Resume

Associate Media Director Resume Example & Writing Guide

Use this Associate Media Director resume example and guide to improve your career and write a powerful resume that will separate you from the competition.

Associate media directors are paid to oversee the planning and execution of their company’s advertising campaigns. They’re responsible for defining an organization’s brand image, creating compelling messaging, and overseeing the budget for all advertising efforts. If you enjoy creating compelling content and are passionate about marketing, this could be the perfect role for you.

Here are some tips and an example to help you write a fantastic media director resume that will get you noticed by hiring managers everywhere.

James Smith
Chicago, IL | (123) 456-7891 | [email protected]
Summary

Strategic and creative media professional with more than 10 years of experience developing and executing successful marketing and advertising campaigns across a variety of industries. Proven track record of building successful teams, managing budgets, and developing creative solutions that achieve objectives.

Education
Northwestern University Jun '10
M.A. in Advertising
University of Iowa Jun '06
B.A. in Journalism and Mass Communication
Experience
Company A, Associate Media Director Jan '17 – Current
  • Managed a team of media planners and analysts to develop integrated marketing plans for clients including Verizon, Toyota, and Microsoft.
  • Developed strategies that increased client awareness by over 100% in less than 6 months.
  • Collaborated with the creative department to create compelling advertising campaigns that resulted in an increase in sales revenue by more than $1 million per month for one client alone.
  • Analyzed competitor’s pricing structures and negotiated deals on behalf of clients resulting in savings of up to 50%.
  • Created a new business development strategy which led to securing 3 new accounts within 2 months as well as increasing existing account retention rates from 60% to 95%.
Company B, Associate Media Director Jan '12 – Dec '16
  • Managed the media buying process from initial brief to final reconciliation, including negotiating contracts and overseeing day-to2-day buys
  • Oversaw all aspects of digital campaign management for clients with a focus on performance measurement and analysis
  • Collaborated with internal teams as well as client stakeholders to develop strategic plans that met business goals
  • Developed an in-house team of junior Media Specialists who reported directly to me
  • Spearheaded new business development by identifying potential leads through prospecting activities and cold calling
Company C, Media Planner Jan '09 – Dec '11
  • Developed media plans for clients that identified objectives, target audiences, placement strategies, and budgets.
  • Researched and analyzed media outlets, audience demographics, and other data to identify the most effective media placements for each campaign.
  • Negotiated with media vendors to secure the best rates and placement for each campaign.
Skills

Industry Knowledge: Digital Marketing, Social Media Management, Media Buying, Public Relations, SEO, SEM, Email Marketing
Technical Skills: Google Analytics, Google AdWords, Facebook Ads Manager, LinkedIn Ads, Hootsuite, Sprout Social
Soft Skills: Communication, Leadership, Creativity, Strategic Thinking, Problem Solving, Time Management, Organization

How to Write an Associate Media Director Resume

Here’s how to write an resume of your own.

Write Compelling Bullet Points

When it comes to writing bullet points, the more specific you can be, the better. Rather than saying you “managed social media accounts,” you could say that you “managed Twitter and Facebook accounts for top-tier media company, growing follower count by 20% in six months.”

The second bullet point is much stronger because it provides specific numbers and details about what you did and the results of your work.

Identify and Include Relevant Keywords

When you apply for an associate media director role, your resume is likely to go through an applicant tracking system (ATS). This system will scan your resume for certain keywords related to the position, like “media buying” and “advertising.” If your resume doesn’t include enough of the right terms, the ATS might automatically reject your application.

To increase your chances of getting an interview, use this list of commonly used associate media director keywords as a starting point:

  • Media Planning
  • Digital Media
  • Integrated Marketing
  • Advertising
  • Digital Marketing
  • Google Analytics
  • Digital Strategy
  • Social Media Marketing
  • Email Marketing
  • Media Buying
  • Facebook
  • Advertising Sales
  • Google Ads
  • Search Engine Marketing (SEM)
  • Online Advertising
  • Marketing Strategy
  • Marketing
  • Brand Development
  • Digital Media Planning
  • Online Marketing
  • Brand Management
  • Strategic Planning
  • Account Management
  • Negotiation
  • Business Strategy
  • Social Media
  • Adobe Photoshop
  • Microsoft Access
  • Photography
  • Copywriting

Showcase Your Technical Skills

As an associate media director, you need to be proficient in a variety of software programs and systems in order to effectively do your job. This might include media buying and planning software, ad servers, and web analytics tools. Additionally, you need to be familiar with the various types of media, such as display, video, and social media.

Recruiters are looking for associate media directors who are able to use technology to effectively plan and execute media campaigns. So if you have experience with any of the programs or systems mentioned above, be sure to list them on your resume.

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