B2B Marketing Manager Resume Example & Writing Guide
Use this B2B Marketing Manager resume example and guide to improve your career and write a powerful resume that will separate you from the competition.
If you’re a natural at connecting with people and building relationships, you might be cut out for a career as a B2B marketing manager. These professionals oversee all aspects of a company’s marketing efforts—from creating compelling content to developing marketing campaigns to maintaining strong customer relationships.
When you’re ready to land your next job as a B2B marketing manager, you need an eye-catching resume that highlights your unique skills and experience. Here are some tips and an example to help you write yours.
How to Write a B2B Marketing Manager Resume
Here’s how to write a resume of your own.
Write Compelling Bullet Points
When you’re writing bullet points, it can be tempting to simply list your responsibilities. But that’s not enough to make a strong impression. Instead, you should use your bullet points to demonstrate how you’ve contributed to the organization.
For example, rather than saying you “managed social media accounts,” you could say you “increased Twitter followers by 20% in six months by creating engaging content and using targeted ad campaigns.”
The second bullet point paints a much clearer picture of what exactly you did and the results of your work. And it also provides a specific number to demonstrate the level of success you achieved.
Identify and Include Relevant Keywords
When you apply for a B2B marketing manager role, your resume is likely to go through an applicant tracking system (ATS). This system will scan your resume for certain keywords related to the position in order to determine whether your skills are a match for the job opening.
The best way to ensure that your resume makes it past the ATS is to include relevant keywords throughout all of the sections. You can find these keywords by reading through the job posting and looking for words and phrases that are repeated.
Here are a few examples:
- B2B Marketing
- Marketing Strategy
- Marketing
- Digital Marketing
- Online Marketing
- Email Marketing
- Marketing Management
- Social Media Marketing
- Advertising
- Lead Generation
- Account Management
- Market Research
- Sales
- Strategic Planning
- Business Development
- Business-to-Business (B2B)
- Sales Management
- Strategy
- Social Media
- Customer Relationship Management (CRM)
- Online Advertising
- Event Management
- Event Planning
- Online Communications
- Product Marketing
- Trade Marketing
- Teamwork
- Microsoft Access
- Google Analytics
Showcase Your Technical Skills
As a B2B marketing manager, you need to be proficient in a variety of software programs and systems in order to effectively do your job. This might include customer relationship management (CRM) software, marketing automation software, and content management systems (CMS). Additionally, you should be familiar with social media platforms and have experience creating and managing digital marketing campaigns.
Including your technical skills on your resume will show recruiters that you have the necessary skills and experience to be successful in the role.