B2B Marketing Manager Resume Example & Writing Guide

Use this B2B Marketing Manager resume example and guide to improve your career and write a powerful resume that will separate you from the competition.

If you’re a natural at connecting with people and building relationships, you might be cut out for a career as a B2B marketing manager. These professionals oversee all aspects of a company’s marketing efforts—from creating compelling content to developing marketing campaigns to maintaining strong customer relationships.

When you’re ready to land your next job as a B2B marketing manager, you need an eye-catching resume that highlights your unique skills and experience. Here are some tips and an example to help you write yours.

James Smith
Los Angeles, CA | (123) 456-7891 | [email protected]

Strategic marketer with a decade of experience in B2B companies. Excels at developing and executing marketing plans that achieve desired results, including lead generation, brand awareness, and market share growth. Passionate about using marketing to drive business results and improve the customer experience.

Golden Gate University Jun '10
M.B.A. in Marketing
California State University, Dominguez Hills Jun '06
B.A. in Communications Studies
Company A, B2B Marketing Manager Jan '17 – Current
  • Developed and executed B2B marketing strategies for a $1 billion+ portfolio of products, including the development of go-to-market plans to reach new customers in existing and emerging markets.
  • Managed cross-functional teams responsible for product positioning, pricing, packaging, promotion, sales enablement, channel strategy, etc.
  • Led efforts to develop and execute integrated marketing campaigns across multiple channels (direct mail, email, web).
  • Collaborated with external agencies on creative development as well as campaign execution and optimization.
  • Provided analytical support for business decisions related to lead generation/conversion rates by channel and product line performance by market segment.
Company B, B2B Marketing Manager Jan '12 – Dec '16
  • Managed the development of a new product launch campaign, including market research and competitor analysis
  • Spearheaded the implementation of an email marketing program that increased sales leads by 25% in one year
  • Collaborated with cross-functional teams to develop B2B campaigns for different business units
  • Conducted regular competitive analysis to identify opportunities for strategic positioning and differentiation
  • Developed lead generation strategies using SEO, SEM, content marketing and PR tactics
Company C, Marketing Coordinator Jan '09 – Dec '11
  • Developed and oversaw marketing campaigns from start to finish, including planning, budgeting, execution, and analysis.
  • Collaborated with cross-functional teams to align marketing initiatives with other departments such as sales, product development, etc.
  • Conducted market research to understand customer needs and develop strategies to target specific markets.
  • Certified in Marketing Management
  • Certified Digital Marketer
  • Google AdWords Certified

Industry Knowledge: Digital Marketing, SEO, SEM, Social Media Marketing, Content Marketing, Email Marketing, Affiliate Marketing
Technical Skills: Hootsuite, Sprout Social, Google Analytics, Google AdWords, Facebook Ads Manager, LinkedIn Ads
Soft Skills: Communication, Leadership, Creativity, Strategic Thinking, Problem Solving, Time Management, Organization

How to Write a B2B Marketing Manager Resume

Here’s how to write a resume of your own.

Write Compelling Bullet Points

When you’re writing bullet points, it can be tempting to simply list your responsibilities. But that’s not enough to make a strong impression. Instead, you should use your bullet points to demonstrate how you’ve contributed to the organization.

For example, rather than saying you “managed social media accounts,” you could say you “increased Twitter followers by 20% in six months by creating engaging content and using targeted ad campaigns.”

The second bullet point paints a much clearer picture of what exactly you did and the results of your work. And it also provides a specific number to demonstrate the level of success you achieved.

Identify and Include Relevant Keywords

When you apply for a B2B marketing manager role, your resume is likely to go through an applicant tracking system (ATS). This system will scan your resume for certain keywords related to the position in order to determine whether your skills are a match for the job opening.

The best way to ensure that your resume makes it past the ATS is to include relevant keywords throughout all of the sections. You can find these keywords by reading through the job posting and looking for words and phrases that are repeated.

Here are a few examples:

  • B2B Marketing
  • Marketing Strategy
  • Marketing
  • Digital Marketing
  • Online Marketing
  • Email Marketing
  • Marketing Management
  • Social Media Marketing
  • Advertising
  • Lead Generation
  • Account Management
  • Market Research
  • Sales
  • Strategic Planning
  • Business Development
  • Business-to-Business (B2B)
  • Sales Management
  • Strategy
  • Social Media
  • Customer Relationship Management (CRM)
  • Online Advertising
  • Facebook
  • Event Management
  • Event Planning
  • Online Communications
  • Product Marketing
  • Trade Marketing
  • Teamwork
  • Microsoft Access
  • Google Analytics

Showcase Your Technical Skills

As a B2B marketing manager, you need to be proficient in a variety of software programs and systems in order to effectively do your job. This might include customer relationship management (CRM) software, marketing automation software, and content management systems (CMS). Additionally, you should be familiar with social media platforms and have experience creating and managing digital marketing campaigns.

Including your technical skills on your resume will show recruiters that you have the necessary skills and experience to be successful in the role.


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