B2B Sales Representative Resume Example & Writing Guide

Use this B2B Sales Representative resume example and guide to improve your career and write a powerful resume that will separate you from the competition.

B2B sales is a highly competitive space, and successful B2B sales reps need to be highly skilled at identifying opportunities and closing deals. In this role, you’ll manage relationships with existing clients while also identifying new ones. You’ll research potential customers to learn about their needs and develop solutions that address those needs. And you’ll work with your team to identify opportunities for new business and develop proposals that will convince potential clients to work with you.

The best B2B sales reps are often highly experienced in their field, with years of experience working with clients in their industry. They understand their clients’ needs and wants—what will make them happy and what will make them keep coming back for more. And they know how to present their company’s services and offerings in a way that will resonate with their prospective customers.

If you want to break into B2B sales or just want to move up in your current role, you’ll need a stellar resume that highlights all of your best qualities and achievements. Here are some tips plus an example to help you write yours.

Mary Thompson
Houston, TX | (123) 456-7891 | [email protected]

Seasoned B2B sales representative with a proven track record of success in penetrating and growing accounts in the technology industry. Demonstrates an understanding of customer needs and provides solutions that result in increased revenue and market share.

University of Texas at Austin Jun '10
B.A. in Business Administration
Company A, B2B Sales Representative Jan '17 – Current
  • Developed and maintained relationships with existing customers to increase sales opportunities, including cold calling, emailing, and in-person meetings.
  • Provided technical support for the company’s products by responding to customer inquiries via phone or email as well as providing onsite support at client locations.
  • Managed a portfolio of accounts that included budgeting, forecasting, and account maintenance activities such as billing & collections.
  • Participated in marketing efforts through trade shows, seminars, webinars, social media campaigns etc., to promote the company’s products and services.
  • Maintained knowledge of competitors’ offerings and pricing strategies while keeping current on industry trends affecting product positioning within the marketplace.
Company B, B2B Sales Representative Jan '12 – Dec '16
  • Developed a strong working relationship with clients, resulting in an average of $2M in annual sales
  • Created and implemented marketing campaigns that increased the number of leads by 200%
  • Maintained high customer satisfaction ratings (98%) through excellent communication and professionalism
  • Achieved record-breaking sales numbers for three consecutive years (2013-2016)
  • Collaborated with management to create strategic plans for future growth opportunities
Company C, Sales Representative Jan '09 – Dec '11
  • Consistently achieved or exceeded quarterly and annual sales quotas.
  • Conducted needs-based sales presentations to potential and existing customers.
  • Created and implemented account development plans for key accounts.
  • Certified Sales Professional
  • Certified Professional Sales Manager
  • Certified Sales Trainer

Industry Knowledge: Business-to-Business Sales, Account Management, Sales Operations, Sales Strategy, Sales Forecasting, Sales Presentations
Technical Skills: Salesforce, Microsoft Office Suite, Google Analytics, Google AdWords, LinkedIn, SalesforceIQ
Soft Skills: Communication, Time Management, Leadership, Motivation, Negotiation, Problem Solving, Customer Service

How to Write a B2B Sales Representative Resume

Here’s how to write a resume of your own.

Write Compelling Bullet Points

Bullet points are the most important part of your resume because they’re the first thing recruiters and hiring managers will read. And they’re the best way to showcase your experience and qualifications.

But many job seekers make the mistake of using generic bullet points that don’t really tell a story or provide any context about their experience.

Instead, you should use your bullet points to tell a story about your experience. And that story should be about how you helped your company achieve its goals and how you contributed to its bottom line.

Identify and Include Relevant Keywords

When you apply for a B2B sales role, your resume will go through an applicant tracking system (ATS). This program will scan your resume for certain keywords related to the job opening. If your resume doesn’t have enough of the right keywords, the ATS might automatically reject your application.

To increase your chances of getting an interview, make sure to include relevant keywords in your resume. You can find them by reading through the job posting and including words or phrases that are repeated throughout. Here are some of the most commonly used B2B sales keywords:

  • Sales
  • Account Management
  • Sales Management
  • Business-to-Business (B2B)
  • Sales Operations
  • Cold Calling
  • Sales Process
  • Direct Sales
  • Customer Relationship Management (CRM)
  • Negotiation
  • Marketing
  • Team Building
  • Sales Presentations
  • Customer Service
  • Microsoft Access
  • Marketing Strategy
  • Customer Retention
  • Leadership
  • Team Leadership
  • Business Development
  • Time Management
  • Sales Prospecting
  • Customer-focused Service
  • Product Launch
  • Social Media
  • Direct Marketing
  • Pre-sales
  • Cloud Computing
  • Account Management

Showcase Your Technical Skills

As a B2B sales representative, you need to be proficient in a variety of software programs and systems in order to effectively do your job. This might include customer relationship management (CRM) software, enterprise resource planning (ERP) software, and lead generation software. Additionally, you should be familiar with social media platforms like LinkedIn and Twitter, as well as marketing automation software.

Being able to list your technical skills prominently on your resume will show that you are a valuable candidate who is familiar with the essential tools and systems used in your field.


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