Career Development

What Does a Blogger Do?

Find out what a blogger does, how to get this job, and what it takes to succeed as a blogger.

Bloggers are responsible for creating and maintaining blogs. They’re often passionate about a particular subject or area of interest, and they use their blog as a platform to share this information with others.

Blogs can cover just about any topic imaginable—from fashion to technology to cooking to politics. Whatever the subject may be, bloggers typically use their blog as a way to express their opinions on it.

Blogger Job Duties

Bloggers have a wide range of responsibilities, which can include:

  • Writing posts that are relevant to the blog’s topic
  • Researching topics thoroughly to ensure that all content is accurate
  • Creating engaging visual content such as photographs or illustrations that support blog posts
  • Promoting blog posts across social media channels such as Facebook, Twitter, and Instagram
  • Attracting new readers by promoting content through email marketing campaigns
  • Providing excellent customer service to readers who have questions about products or services mentioned in blog posts
  • Creating and maintaining relationships with other bloggers in the industry
  • Conducting interviews with experts in the field of interest
  • Writing and editing blog posts for publication on the website or blog

Blogger Salary & Outlook

Blogger salaries vary depending on their level of education, years of experience, and the type of blog they work for. They may also earn additional income through freelance writing or advertising revenue.

  • Median Annual Salary: $46,000 ($22.12/hour)
  • Top 10% Annual Salary: $122,000 ($58.65/hour)

The employment of bloggers is expected to grow at an average rate over the next decade.

Demand for bloggers will stem from the continued growth of social media platforms, such as Facebook and Twitter, where many bloggers already have a presence. Bloggers also will be needed to write content for websites and blogs that target specific audiences, such as pet owners or new parents.

Related: Blogger Interview Questions and Answers

Blogger Job Requirements

A blogger typically needs the following qualifications:

Education: Bloggers typically need a minimum of a bachelor’s degree to be considered for an entry-level position. A degree in English, journalism, communications or another related field is preferred. Some employers may also require a relevant internship or portfolio of work.

Training & Experience: Bloggers typically have a background in writing and reporting. They may have worked as a journalist or in a related field. They may have worked as a freelance writer or blogger. They may have worked in a related field, such as marketing or public relations.

Bloggers may also receive on-the-job training in the form of a blog’s style guide. A style guide is a set of guidelines that a blogger follows when writing content for a blog. It may include information on the blog’s tone, preferred topics, preferred writing style and preferred voice.

Certifications & Licenses: Bloggers don’t need a certification or license to blog, but earning one can help them improve their blogging and increase their earning potential.

Blogger Skills

Bloggers need the following skills in order to be successful:

Research: Bloggers research topics for their blogs, including topics for blog posts, social media posts and other content. They also research their audience to learn more about their readers and what they find interesting. This research can help bloggers create more engaging content that their audience enjoys.

Time management: Bloggers often have multiple projects they need to complete within a certain time frame. Having strong time-management skills can help them prioritize their work and meet deadlines. They can also use time management to ensure they meet their blogging goals, such as publishing a certain number of posts per month.

Organization: Bloggers often use organizational skills to plan their content calendars, which are schedules that outline their blog posts for the upcoming months. They also use organizational skills to keep track of their ideas, research and other information they use to create their blog posts.

Editing: Bloggers often use editing skills to ensure their content is free of errors and easy to read. You can use these skills to check your grammar, punctuation and spelling. You can also use editing skills to make your content more engaging by adding images, videos or other media.

Writing: Bloggers use writing skills to create content for their blogs. They may write about their personal experiences, opinions, reviews, how-tos, recipes or other topics. Bloggers may also use writing skills to respond to comments on their blog posts.

Blogger Work Environment

Bloggers can work from anywhere in the world with an internet connection. Many bloggers work from home, which can provide a great deal of flexibility in terms of hours and working conditions. Some bloggers may work for a company or organization and have more traditional office hours and working conditions. Others may work as freelance writers, which can provide a great deal of flexibility in terms of hours and working conditions. Bloggers typically work long hours, often into the night and on weekends, to meet deadlines and to keep up with the latest news and developments in their field.

Blogger Trends

Here are three trends influencing how bloggers work. Bloggers will need to stay up-to-date on these developments to keep their skills relevant and maintain a competitive advantage in the workplace.

The Rise of the Content Marketing Specialist

The rise of the content marketing specialist is a trend that is quickly gaining popularity among businesses. This is because content marketing can be an effective way to reach potential customers and build trust with them.

As the demand for content marketing specialists increases, bloggers will need to develop skills in areas such as copywriting, SEO, and social media marketing. They will also need to be able to work effectively with other members of the marketing team to create a cohesive content strategy.

More Focus on Video Content

Blogging is still a popular medium for sharing ideas and opinions, but it is no longer the only option. In recent years, video has become a more popular format for content creators, and this trend is likely to continue into the future.

Bloggers who are able to produce high-quality video content will be more successful than those who cannot. Additionally, video content is often easier to share on social media platforms, which can help bloggers get their message out to a wider audience.

A Greater Emphasis on Personal Branding

The trend of personal branding is becoming increasingly important in the business world. As companies become more reliant on digital channels, they are looking for employees who can create and manage content that reflects the company’s values and image.

This means that bloggers who are able to create content that resonates with their audience will be in high demand. By developing a strong personal brand, bloggers can connect with readers and establish themselves as experts in their field.

How to Become a Blogger

Bloggers can make a lot of money in their career. However, it’s important to remember that there are many different ways to be successful as a blogger. You don’t have to write about fashion or travel to make money blogging. There are plenty of other topics you can write about that will attract readers and generate revenue for your blog.

If you want to become a successful blogger, the most important thing is to find your niche and write about things that interest you. Find a topic that you’re passionate about and write about it regularly. As your blog grows in popularity, you’ll start to see more opportunities to monetize it.

Advancement Prospects

There are many ways to advance your career as a blogger. One way is to move up to a higher paying blogging position. Another way is to move into a management position within the blogging field. Additionally, you can also move into a more specialized area of blogging, such as becoming a food blogger or a fashion blogger. You can also advance your career by becoming a guest blogger on popular blogs or by starting your own blog.

Blogger Job Description Example

Are you a gifted writer with a knack for engaging storytelling? Do you have a passion for a particular topic or industry? If you answered yes to both, then we’d love to hear from you!

We’re looking for a talented blogger to join our team and help us share our unique brand voice with the world. As a blogger for [CompanyX], you’ll be responsible for researching and writing blog posts on a variety of topics, including (but not limited to) business, lifestyle, travel, and current events. Your writing will be featured on our website and social media channels, and will reach a wide audience of engaged readers.

The ideal candidate for this position is a creative thinker with excellent writing and research skills. He or she must be able to work independently and be comfortable meeting deadlines. If you’re a passionate, talented writer with a strong interest in business and lifestyle blogging, then we want to hear from you!

Duties & Responsibilities

  • Write original blog posts on a variety of topics for an assigned beat
  • Research and curate content from a variety of sources to include in blog posts
  • Edit and proofread blog posts before publication
  • Publish blog posts according to editorial calendar and schedule
  • Promote blog posts across social media platforms
  • Monitor analytics to gauge the success of blog posts and identify areas for improvement
  • Engage with readers in the comments section of each blog post
  • Respond to reader inquiries and requests in a timely and professional manner
  • collaborate with other bloggers and writers on cross-promotional content
  • Attend relevant conferences, webinars, and events to stay up-to-date on industry trends
  • Identify new blogging opportunities and strategies for growth
  • Pitch new ideas for blog posts and series to editorial team

Required Skills and Qualifications

  • Bachelor’s degree in English, journalism, communications, or related field
  • 3-5 years professional writing experience with a solid portfolio of work
  • Exceptional research skills
  • Ability to work independently and with a team to meet deadlines
  • Excellent organizational skill and multitasking ability
  • Proficiency in Microsoft Word, Excel, and Adobe Acrobat Pro

Preferred Skills and Qualifications

  • Experience blogging on WordPress or other content management systems
  • Proofreading experience and familiarity with standard style guides
  • Experience working with social media platforms, such as Twitter, Facebook, Instagram, etc.
  • A keen eye for detail and appreciation of great design
  • Creativity and innovative thinking


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