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Brand Ambassador vs. Brand Representative: What Are the Differences?

Learn about the two careers and review some of the similarities and differences between them.

Brand ambassadors and brand representatives are both marketing positions that require excellent customer service skills. If you’re interested in working in this field, it’s important to understand the similarities and differences between these two job titles. In this article, we discuss the duties of brand ambassadors and brand representatives, and we provide information on the skills and qualifications you’ll need for each role.

What is a Brand Ambassador?

A Brand Ambassador is a company’s representative who helps to raise brand awareness and drive sales through marketing and promotional activities. Brand Ambassadors typically work at trade shows, conventions, and other events to promote their company’s products or services. They may also give presentations, distribute marketing materials, and answer questions from potential customers. Brand Ambassadors should be outgoing and personable, with excellent communication and customer service skills. They should also be knowledgeable about the company’s products or services and be able to effectively answer questions from potential customers.

What is a Brand Representative?

A Brand Representative is a customer service professional who represents a company to the public. They may work in-store or remotely to promote the company’s products or services. Brand Representatives must be knowledgeable about the company and its offerings to answer customer questions and address concerns. They may also be responsible for handling customer complaints and escalating them to management as needed. Brand Representatives may also be responsible for conducting market research, such as surveying customers or tracking competitor activity.

Brand Ambassador vs. Brand Representative

Here are the main differences between a brand ambassador and a brand representative.

Job Duties

A brand ambassador represents a brand to consumers by interacting with them in person. They may attend events, such as fashion shows or meet-and-greets, and talk with consumers one on one about the brand’s products and services. A brand representative works for a brand behind the scenes. They often work in an office environment and complete professional tasks, such as writing emails and creating presentations, to support the brand ambassador’s work.

The duties of a brand ambassador and representative can overlap sometimes, though. For example, a brand ambassador may represent the brand by giving speeches at events. Similarly, a brand representative may occasionally meet with consumers one on one.

Job Requirements

Brand ambassadors and brand representatives typically need at least a high school diploma to enter the field. However, some employers may prefer candidates with a bachelor’s degree in marketing, advertising or another related field. Additionally, many brand ambassadors and brand representatives have previous experience working in customer service or sales. Some also have experience working in event planning or management.

Work Environment

Brand ambassadors and brand representatives typically work in different environments. Brand ambassadors often travel to events, concerts or other locations where they can interact with customers and promote their brands. They may also work from home or a studio, depending on the type of job they have.

Brand representatives usually work in an office environment, although some companies allow them to travel for business purposes. Depending on the company, they may spend most of their time at a desk completing paperwork or working on projects.


There are several similarities between brand ambassadors and brand representatives in terms of the skills they use on the job. Both roles require excellent communication skills, as they need to be able to interact with customers and potential customers in a positive and professional manner. They also both need to have strong organizational skills to keep track of their work schedule and tasks.

However, there are some differences in the specific skills used by brand ambassadors and brand representatives. Brand ambassadors typically need to have sales skills to promote products and services to customers. They also need to be comfortable working independently, as they are often required to work at events or in public spaces without direct supervision. Brand representatives, on the other hand, may need more customer service skills to assist customers with questions or concerns about products. They also may need to have stronger multitasking skills to juggle multiple tasks at once, as they often work in retail environments where they are responsible for many different duties.


Brand ambassadors and brand representatives are both responsible for promoting a company’s products and services. Brand ambassadors typically earn an average salary of $46,269 per year, while brand representatives earn an average salary of $42,533 per year.


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