Resume

Brand Developer Resume Example & Writing Guide

Use this Brand Developer resume example and guide to improve your career and write a powerful resume that will separate you from the competition.

Branding is an essential part of any company’s overall strategy. And brand developers are the ones who create the unique personality and visual identity for their companies.

As a brand developer, you’ll need to be able to think strategically about how to create a lasting impression with customers. You’ll need to understand the nuances of design and the importance of things like color schemes, typography, and imagery. And you’ll need to be able to work collaboratively with other departments to make sure your brand is consistent across all touch points.

Regardless of your background or experience level, your resume should highlight the tangible results of your efforts as well as your unique skills and abilities. Here are some tips and an example to help you write a fantastic brand developer resume that will get you noticed by recruiters.

Mary Thompson
Los Angeles, CA | (123) 456-7891 | [email protected]
Summary

Creative brand developer with 10+ years of experience in the advertising and marketing industries. Proven success in developing and executing brand strategies across all channels, including digital, print, and broadcast. Passionate about developing brands that are authentic, differentiated, and resonate with consumers.

Education
San Francisco State University Jun '10
B.A. in Advertising
Experience
Company A, Brand Developer Jan '17 – Current
  • Developed and implemented a new brand strategy for the company, including logo design, color palette, tone of voice, and positioning.
  • Managed all aspects of the rebranding process from creative development to implementation across multiple channels (website, social media).
  • Collaborated with internal stakeholders on project timelines and deliverables as well as external vendors/partners such as web developers and graphic designers.
  • Created content for various marketing channels including website copywriting, email campaigns, blog posts, social media posts, etc.
  • Worked closely with other members of the marketing team to ensure that projects are completed in a timely manner while maintaining quality standards.
Company B, Brand Developer Jan '12 – Dec '16
  • Created and maintained a blog to increase brand awareness, resulting in an average of 10 new leads per month
  • Collaborated with marketing team to create content calendar that aligned with the company’s overall digital strategy
  • Developed and launched two successful social media campaigns that increased engagement by 25% over 3 months
  • Managed all aspects of digital campaign including budgeting, tracking and reporting on performance metrics
  • Spearheaded email marketing program for 100+ customers, increasing open rates by 20% within 2 weeks
Company C, Graphic Designer Jan '09 – Dec '11
  • Created original designs for a variety of print and digital marketing materials, including flyers, posters, postcards, website banners, and email headers.
  • Worked with clients to understand their design needs and develop concepts that met their objectives.
  • Collaborated with other designers and copywriters to ensure that all design elements were cohesive and on-brand.
Certifications
  • Social Media Marketing Certification
  • Google AdWords Certification
  • HubSpot Inbound Marketing Certified
Skills

Industry Knowledge: Marketing Strategy, Branding Strategy, Product Development, Sales Strategy, Advertising Strategy, Public Relations Strategy
Technical Skills: Microsoft Office Suite, Adobe CC Suite, Gmail, Google Docs, Google Sheets, Microsoft Excel, Microsoft PowerPoint
Soft Skills: Communication, Teamwork, Problem-Solving, Leadership, Strategic Thinking, Creativity

How to Write a Brand Developer Resume

Here’s how to write a resume of your own.

Write Compelling Bullet Points

When it comes to your resume, it’s important to be as specific as possible when describing your past experience. Rather than saying you “managed social media accounts,” you could say that you “managed social media accounts for top-tier fashion brand, increasing followers by 20% over 6-month period.”

The second bullet point is much stronger because it provides specific numbers that demonstrate your impact. It also provides context about the type of company you worked with and the type of work you did.

Identify and Include Relevant Keywords

When you apply for a brand developer role, your resume is likely to be scanned by an applicant tracking system (ATS) for certain keywords. This system looks for specific terms related to the job, like “brand management” and “marketing” in order to determine whether your experience is a match for the job opening. If you don’t have enough of the right keywords on your resume, the ATS might disqualify you from further consideration.

To make sure your resume makes it past the ATS, focus on including relevant keywords throughout all of the sections. Here are some examples:

  • Brand Development
  • Branding & Identity
  • Brand Strategy
  • Branding
  • Branding & Logo Design
  • Adobe Illustrator
  • Graphic Design
  • Adobe Photoshop
  • Adobe InDesign
  • Visual Identity
  • Branding & Marketing
  • Digital Marketing
  • Photography
  • Marketing Strategy
  • Art Direction
  • Adobe Creative Suite
  • Corporate Branding
  • Advertising
  • Adobe Premiere Pro
  • Social Media Marketing
  • Content Strategy
  • Content Development
  • Copywriting
  • Storytelling
  • Digital Media
  • Interactive Marketing
  • Email Marketing
  • Marketing
  • Integrated Marketing
  • Social Media

Showcase Your Technical Skills

As a brand developer, you need to have a strong understanding of the latest software and technology trends in order to create successful marketing campaigns. You should be proficient in programs like Photoshop, Illustrator, and InDesign, as well as video editing software like Premiere Pro and After Effects. Additionally, it’s important to be familiar with social media platforms like Facebook, Twitter, and Instagram, as well as marketing automation software like HubSpot and Marketo.

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