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Brand Director vs. Marketing Director: What Are the Differences?

Learn about the two careers and review some of the similarities and differences between them.

In the business world, there are many different types of marketing and advertising positions. Two common roles are that of a brand director and marketing director. Though both of these positions are involved in marketing, there are several key differences between them.

In this article, we discuss the differences between a brand director and marketing director, and we provide additional marketing and advertising professions you may be interested in pursuing.

What is a Brand Director?

A Brand Director is responsible for developing and managing the overall brand strategy for their company. This includes creating marketing campaigns, developing new products, overseeing advertising and public relations, and managing the company’s overall reputation. Brand Directors work closely with other members of the marketing team to ensure that all branding efforts are aligned with the company’s overall business goals. They also work with other departments within the company to ensure that the brand is represented consistently across all channels.

What is a Marketing Director?

Marketing Directors are responsible for planning, developing and executing marketing campaigns that promote a company’s products or services. They work with other members of the marketing team to create advertising, public relations and promotional materials. Marketing Directors also track customer trends and analyze data to determine the best marketing strategies to use. They often oversee market research studies and develop new marketing plans based on their findings. Marketing Directors typically report to the Chief Marketing Officer or the CEO of a company.

Brand Director vs. Marketing Director

Here are the main differences between a brand director and a marketing director.

Job Duties

A brand director oversees the development of a brand from start to finish. They’re involved in every aspect of a brand’s creation, including determining its purpose, identifying target customers and defining the features that make it unique. Brand directors are usually the first decision-makers when developing a new product or service.

In contrast, marketing directors oversee a campaign for an existing product. Their job is to ensure the success of a particular marketing strategy by managing the team that implements it. This includes overseeing advertising, social media and other promotional efforts. Marketing directors typically work on short-term projects with set deadlines.

Job Requirements

Brand directors and marketing directors typically need a bachelor’s degree in business administration, marketing or another related field. Some employers prefer candidates to have a master’s degree as well, but it is not required for entry-level positions. Additionally, many brand directors and marketing directors pursue certifications through the American Marketing Association (AMA) or the Institute of Certified Professional Managers (ICPM). These organizations offer training programs that teach professionals how to use marketing software and other tools they might need on the job.

Work Environment

Marketing directors typically work in an office setting, but they may travel to meet with clients and attend conferences. They also spend time working on projects and collaborating with teams to develop marketing strategies for their brands. Brand directors often work in the same settings as marketing directors, but they may also visit retail locations or manufacturing facilities to observe brand performance firsthand.


Both brand directors and marketing directors need to have excellent communication skills. Brand directors use these skills when they are working with advertising agencies and other partners to develop campaigns that accurately reflect the company’s brand identity. Marketing directors use their communication skills when they are developing marketing plans, writing copy for marketing materials and presenting ideas to clients or upper management.

Both of these professionals also need to be able to think creatively to come up with new ideas for marketing campaigns or strategies that will engage customers and promote the company’s products or services. They both need to have strong analytical skills to be able to measure the effectiveness of marketing initiatives and make changes as needed. Finally, both brand directors and marketing directors need to have strong project management skills to be able to oversee multiple marketing initiatives at one time and ensure they stay on budget and on schedule.


Brand directors can earn an average salary of $119,170 per year, while marketing directors can earn an average salary of $102,564 per year. Both of these average salaries may vary depending on the size of the company at which you work, location of your job and the level of experience you have prior to pursuing either position.


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