Resume

Brand Manager Resume Example & Writing Guide

Use this Brand Manager resume example and guide to improve your career and write a powerful resume that will separate you from the competition.

Brand managers are responsible for the success of their brands, from conception to execution. They oversee all aspects of the brand, including marketing, advertising, public relations, and customer service—and they work with teams of designers, marketers, and other experts to develop a compelling brand identity that resonates with customers.

Brand managers also play an integral role in developing the overall strategy for their brands, mapping out a long-term plan that aligns with the company’s overall goals. And they’re often tasked with creating compelling advertising campaigns that will help grow their brands’ market share.

If you’re interested in joining the world of brand management or if you’re looking for a fresh challenge after years in the field, here are some tips and an example to follow when writing your brand manager resume.

David Moore
Chicago, IL | (123) 456-7891 | [email protected]
Summary

Creative brand manager with eight years of experience building and driving brand strategy. Skilled in developing and executing marketing plans that achieve business goals. Recognized for creativity, strong project management skills, and ability to lead cross-functional teams.

Education
Northwestern University Jun '10
M.B.A. in Marketing
University of Illinois at Urbana-Champaign Jun '06
B.A. in Psychology
Experience
Company A, Brand Manager Jan '17 – Current
  • Managed the development of a new product line, from concept to market launch in less than 12 months.
  • Led cross-functional teams (Product Development, Marketing, Finance) and external partners (suppliers, retailers).
  • Developed marketing plans for each product line with measurable KPIs and ROI targets.
  • Created brand positioning strategies that resonated with target audiences and drove sales growth.
  • Negotiated contracts with suppliers on behalf of the company and managed budgets across multiple projects/product lines.
Company B, Brand Manager Jan '12 – Dec '16
  • Managed the day-to-day operations of a $2M brand, including marketing campaigns and product launches
  • Spearheaded the development of new products by conducting market research and analyzing competitor data
  • Collaborated with sales teams to develop strategic plans for each product launch campaign
  • Conducted regular competitive analysis to ensure that company was staying ahead of trends in industry
  • Developed innovative promotional strategies for existing products, increasing revenue by over 20% annually
Company C, Marketing Coordinator Jan '09 – Dec '11
  • Developed and executed marketing plans, projects, and events for the campaign in a way that aligned with company goals.
  • Collaborated across teams (Product Development, Legal, Operations) to produce compelling content for promotional channels such as Facebook ads.
  • Managed social media accounts including but not limited to Facebook, Instagram, Pinterest, Twitter and assisted Marketing Manager in day-to-day tasks related to email campaigns.
Certifications
  • Certified Marketing Manager
  • Certified Professional Marketer
  • Certified Social Media Strategist
Skills

Industry Knowledge: Branding, Product Marketing, Product Launch, Strategic Planning, Sales, Product Launch Strategy, Trade Shows
Technical Skills: Microsoft Office Suite, Google Analytics, Adobe Photoshop, Adobe Illustrator, Adobe InDesign
Soft Skills: Leadership, Management, Communication, Strategic Thinking, Problem Solving, Teamwork, Time Management, Creativity, Motivation

How to Write a Brand Manager Resume

Here’s how to write a brand manager resume of your own.

Write Compelling Bullet Points

Bullet points are the most important part of your resume because they’re the first thing recruiters and hiring managers will read. And they’re the best way to showcase your experience and qualifications.

But many job seekers make the mistake of using generic bullet points that don’t really tell a story or provide any context about their experience.

Instead, you should use your bullet points to tell a story about your experience and what you’ve accomplished. And you should use specific numbers and metrics to quantify your contributions.

Related: What Is a Brand Manager? How to Become One

Identify and Include Relevant Keywords

When you apply for a brand manager role, your resume is likely to go through an applicant tracking system (ATS). This program will scan your resume for certain keywords related to the job opening. If your resume doesn’t include enough of the right terms, your application might not make it past the initial screening process.

To increase your chances of getting an interview, use this list of keywords as a starting point to help you identify the skills and experience most relevant to the brand manager role:

  • Brand Management
  • Brand Development
  • Brand Strategy
  • Marketing Strategy
  • Digital Marketing
  • Social Media Marketing
  • Marketing
  • Online Marketing
  • Strategy
  • Brand Marketing
  • Social Media
  • Product Marketing
  • Market Research
  • Advertising
  • Product Management
  • Strategy Development
  • Strategic Planning
  • Branding
  • Business Strategy
  • Brand Awareness
  • Branding & Identity
  • Email Marketing
  • Product Development
  • Event Management
  • Customer Insight
  • Content Strategy
  • Visual Merchandising
  • Merchandising
  • Digital Media
  • Creative Strategy

Showcase Your Technical Skills

As a brand manager, you are responsible for developing and executing marketing plans and initiatives that support the company’s brands. In order to do this effectively, you need to be familiar with a variety of marketing-related software programs and systems.

Some of the programs and systems that brand managers are typically expected to be proficient in include: marketing research software, customer relationship management software, social media management software, and marketing automation software. Additionally, brand managers should have a working knowledge of advertising and promotion principles.

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