Career Development

Brand Manager Job Description: Salary, Duties, & More

Brand managers are responsible for developing and maintaining relationships with existing customers. They work with companies to ensure their products are positioned properly in the marketplace so consumers will want to buy them.

Brand managers are responsible for developing and maintaining relationships with existing customers. They work with companies to ensure their products are positioned properly in the marketplace so consumers will want to buy them.

You can think of brand managers as the face of a company’s business. They can be found across industries—from banking to insurance to retail—and within all types of organizations, from startups to multinational corporations. Their job is simple: figure out how to get people to buy what they’re selling.

Read on for more information about what it’s like to be a brand manager and what it takes to become one yourself.

Brand Manager Job Duties

The brand manager is responsible for the following:

  • Reviewing brand performance metrics and business results to determine if current branding efforts are achieving desired objectives
  • Developing marketing strategies that will help the company increase market share or brand awareness within specific consumer groups
  • Researching new companies, products, services, or technologies that may impact the company’s target markets in the future
  • Evaluating potential suppliers based on price, creditworthiness, and reputation with other brands or industry trade groups
  • Meeting with retail store owners throughout the country to discuss product placement plans and promotional activities
  • Establishing budgets for advertising campaigns and creating ad copy to support promotions
  • Working closely with designers, production teams, photographers, models, actors, and musicians to plan commercials or other types of ads

Brand Manager Salary & Outlook

The median annual wage for brand managers is $80,443. The highest earners make over $130,000. Those earning higher wages tend to work for computer software companies.

The number of brand managers in the United States is expected to grow faster than average over the next decade. This growth is due to a growing need to develop brands through social media campaigns and better advertising strategies as well as the increased importance of branding in business management.

Brand Manager Job Requirements

The requirements for brand managers are as follows:

Education: Most employers require a bachelor’s degree in marketing, business or a related field. This education helps a candidate understand the role of a brand in a company’s overall strategy and how to promote a brand in a way that will appeal to consumers. Some employers may also accept an associate’s degree.

Experience: Candidates typically need several years of experience working on brands and products before becoming brand managers. This experience can be gained through internships and entry-level positions at different levels within the company.

Certifications: A certification is not required, but it can show potential employers that the candidate has specific skills in the field of brand management. One of these certifications include Professional Certified Marketer (PCM). 

Brand Manager Skills

A brand manager must possess the following skills:

Creativity: The ability to think outside of the box and generate ideas that may help promote a product or service.

Communication skills: Brand managers must be able to communicate effectively with employees from all areas of the company. They also must be able to explain the company’s strategies and goals to others.

Self-motivation: A brand manager must have self-motivation in order to accomplish tasks without being micromanaged by a supervisor. Self-motivation is especially important when a project has a deadline or other requirements that must be met.

Management skills: Brand managers must have management skills in order to oversee the efforts of employees from various departments within the company. They must be able to set goals for these employees and provide guidance on how they can achieve those goals. In addition, they must monitor progress and make adjustments as needed.

Awareness of trends: Brand managers must understand trends in the marketplace so that they can develop strategies for marketing their brands accordingly.

Brand Manager Work Environment

Brand managers typically work in an office with a computer and a phone. Brand managers spend most of their day communicating with clients, vendors, and other staff members. As a result, they must be very good communicators.

Brand managers may travel to visit vendors or clients; however, this usually isn’t necessary as most business is conducted over the phone or through email. Because they are responsible for the success of a product line, brand managers may be required to work long hours and extra days to meet deadlines for new product releases or during busy periods like the end-of-year holiday shopping season.

Brand Manager Career Advancement

If you’d like to advance your career as a brand manager, you’ll need to demonstrate your understanding of branding through your work. This means you should focus on doing things that are in line with your company’s long-term strategy. It may sound obvious, but many brand managers try to take shortcuts or act in their own self-interest to advance their careers quickly.

Promotions for brand managers usually come in the form of more responsibility and larger budgets. As you gain more experience, you’ll be given more autonomy to make business decisions. You might be promoted to oversee multiple brands or to manage the entire marketing department.

Brand Manager Trends

Here are three trends influencing how brand managers work. Brand managers will need to stay up-to-date on these developments to keep their skills relevant and maintain a competitive advantage in the workplace.

Integrating Marketing and Technology

The rapid evolution of digital marketing has changed the role of brand managers in many ways, as they must now be able to navigate a vast range of technologies to manage brands.

Digital advertising is no longer limited to websites and blogs; businesses can now advertise on social media platforms like Facebook and Twitter, as well as online video sites like YouTube and Vimeo. Additionally, these technologies allow companies to track customers’ buying habits and improve targeting, which can lead to more effective ads for their campaigns.

Consumer Loyalty

Consumer loyalty is an important concept for brand managers to understand as it can impact the sales of a company. In fact, 60% of consumers claim that they will not buy from a brand that has been involved in a scandal or dispute, making it essential for businesses to work towards earning their customers’ trust through ethical business practices and product development.

Personal Branding as a New Career Track

The value of personal branding is now well established in the marketing world, with many companies moving away from brand-centered marketing strategies towards more personable approaches.

Personal branding is becoming a valuable skill for anyone looking to advance their career or start a business, as it allows individuals to be recognized for their accomplishments and makes them more appealing to potential employers.

How to Become a Brand Manager

1. Planning Your Career Path

If you want to be a brand manager, it’s important to consider your current strengths and weaknesses. This will help you determine which areas of the field are most likely to be successful for you.

You should also consider what type of company you would like to work for. For example, some companies prefer that their brand managers have some experience working on the front lines; others hire entry-level employees and train them in-house. If you’re unsure about which option is best for you, ask around at networking events or talk with friends who currently work in this industry.

2. Writing a Resume

The best resumes for brand managers highlight their skills in marketing, communication, and strategy. List any past successes in these areas, especially when you contributed to specific goals or results.

While listing your work history, focus on the work you have done that is most relevant to the job you are applying for. For example, if you are looking for a job as a brand manager at a clothing company it’s more relevant to note your experience working in retail sales than if you are applying to be a brand manager of a software company. If you have a portfolio of examples related to your past projects, it can be useful to list these in the resume rather than simply describing what you did at the job. 

It’s also important to list your educational background, including degree programs that have prepared you for this position. 

3. Applying for Jobs

To get a job as a Brand Manager, you’ll need to start making connections in the industry. This can be accomplished by joining local and national marketing groups and networking with peers in the field. You should create a LinkedIn profile and ensure that it’s well-rounded and highlights your accomplishments and experience. It is also good to start thinking about creating a portfolio. This can be used for presentations during job interviews or applying for jobs.

Make sure to mention your past projects and think about the areas in which you’d like to improve. Consider connecting to social media communities on Twitter and Facebook that can help you get in touch with people in your area. When preparing to submit your application, find out everything you can about the company, the position, and the industry in general. By doing this, you’ll be able to tailor your application to the company’s specific needs.

4. Ace the Interview

When interviewing for a brand manager position, be prepared to discuss how you would promote the company’s product or service. What are your opinions on current marketing communications? What changes would you make to ensure that future campaigns are successful? How can your previous work experience help you in this role?

If you are applying for a brand manager position at an established company, you will most likely be asked questions based on your ability to market the company’s current products. If you are applying for a brand manager position at a new or small business, there may be more focus on what you would do to build the image of the company and its products. Either way, make sure you have some answers prepared for questions regarding how you could improve on existing strategies or launch new ones.

During your interview, also be prepared to discuss your actual work style. What kind of working environment do you need? Will being on-site during business hours be necessary? Are there any must-have office amenities that are essential for success? It is important that both parties share their expectations so that they can determine if there is a good fit between them.


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