Career Development

What Does a Brand Marketing Manager Do?

Find out what a brand marketing manager does, how to get this job, and what it takes to succeed as a brand marketing manager.

Brand marketing managers are responsible for developing and executing a wide range of marketing strategies. They work closely with other members of their organization to develop brand identity, create content, manage social media accounts, etc.

Brand marketing managers may also be tasked with overseeing the development of new products or services. This might include everything from brainstorming ideas to testing prototypes in real-world situations.

Brand Marketing Manager Job Duties

A brand marketing manager typically has a wide range of responsibilities, which can include:

  • Creating marketing campaigns to promote products or services, using a variety of communication channels such as email, direct mail, radio, and television
  • Coordinating with advertising agencies to develop marketing materials such as brochures, pamphlets, and catalogs
  • Developing pricing strategies for products or services based on market research and competitor data
  • Analyzing customer data to identify opportunities to increase brand awareness and drive sales
  • Developing and implementing strategies to increase customer loyalty and repeat business
  • Conducting market research to identify new opportunities in the marketplace
  • Managing the budget for all marketing activities within an organization
  • Negotiating contracts and agreements with vendors, suppliers, distributors, and other business partners
  • Planning and executing events such as trade shows, product launches, and seminars

Brand Marketing Manager Salary & Outlook

Brand marketing managers’ salaries vary depending on their level of education, years of experience, and the size and industry of the company. They may also earn additional compensation in the form of bonuses.

  • Median Annual Salary: $82,500 ($39.66/hour)
  • Top 10% Annual Salary: $132,000 ($63.46/hour)

The employment of brand marketing managers is expected to grow faster than average over the next decade.

As more companies market their products and services globally, demand for brand marketing managers will increase. Branding is an important tool for companies that want to expand into new markets.

Brand Marketing Manager Job Requirements

A brand marketing manager typically needs the following qualifications:

Education: Brand marketing managers typically need a bachelor’s degree in marketing, advertising or a related field. Some employers prefer candidates who have a master’s degree in marketing or business administration. Relevant coursework includes marketing research, statistics, economics, business law, business communication and business management.

Training & Experience: Brand marketing managers typically receive on-the-job training in the form of an orientation period with a company. This training period allows the brand marketing manager to learn about the company’s products and services, the target audience, the competition and the marketing strategies that have been successful in the past. The training period also allows the brand marketing manager to become familiar with the company’s computer systems and any other technology that they will need to use regularly.

Certifications & Licenses: Brand marketing managers do not need certifications to earn their position. However, there are certifications available for these professionals to increase their earning potential and make them more appealing to hiring managers.

Brand Marketing Manager Skills

Brand marketing managers need the following skills in order to be successful:

Strategic thinking: Brand marketing managers use strategic thinking to develop marketing campaigns and initiatives that align with the company’s goals and objectives. They use strategic thinking to develop a brand image that resonates with their target audience and helps the company grow its customer base. Brand marketing managers also use strategic thinking to develop marketing campaigns that are cost-effective and help the company generate a profit.

Communication: Brand marketing managers use communication skills to convey ideas and information to their team and clients. They also use these skills to communicate with other departments, such as sales and marketing, to ensure their strategies align with the company’s goals. Brand marketing managers use communication skills to communicate with clients and customers, too, to understand their needs and expectations.

Creativity: Brand marketing managers use their creativity to develop strategies that help their company stand out from its competitors. They use their creativity to develop marketing campaigns, including the messaging, visuals and tone of voice they use. Brand marketing managers also use their creativity to develop new products and services that help their company grow.

Research: Brand marketing managers often research consumer trends, competitor strategies and other market data to inform their brand strategy. They may also research consumer preferences to inform their product development strategy. Brand marketing managers use research to identify opportunities for their brand and develop strategies to take advantage of them.

Data analysis: Brand marketing managers use data analysis to determine the success of their marketing campaigns. They analyze data to determine which marketing strategies are working and which ones aren’t. This information helps them make adjustments to their campaigns to improve their results. Brand marketing managers also use data analysis to track the success of their brand’s social media presence, website traffic and other online metrics.

Brand Marketing Manager Work Environment

The work environment for a brand marketing manager is usually in an office setting, although some travel may be required for meetings, conferences, and client visits. The job is typically full time, and some overtime may be necessary to meet deadlines or to attend evening or weekend events. The job can be stressful, as brand marketing managers are often under pressure to meet sales targets and to develop innovative marketing campaigns that will capture the attention of consumers.

Brand Marketing Manager Trends

Here are three trends influencing how brand marketing managers work. Brand marketing managers will need to stay up-to-date on these developments to keep their skills relevant and maintain a competitive advantage in the workplace.

The Need for a More Integrated Approach to Marketing

The marketing industry is changing rapidly, and businesses are increasingly realizing the need for a more integrated approach to marketing. This means that Brand Marketing Managers will need to be able to work across different departments and teams in order to create a cohesive message that resonates with customers.

In addition, Brand Marketing Managers will need to be able to understand the customer journey and how to reach customers where they are. This requires an understanding of digital marketing channels as well as traditional media outlets.

More Focus on Digital Marketing

As businesses continue to focus on digital marketing, Brand Marketing Managers will need to develop expertise in this area.

Digital marketing has become one of the most important channels for reaching customers, and Brand Marketing Managers who are able to utilize it effectively will be in high demand. This includes everything from social media marketing to search engine optimization.

A Greater Emphasis on Customer Experience

Customer experience is becoming increasingly important for businesses, as they realize that it is what keeps customers coming back. As a result, Brand Marketing Managers will need to focus on creating a positive customer experience through all aspects of their business.

This includes everything from product design to customer service, and it requires a deep understanding of what customers want and how to give it to them. In order to be successful, Brand Marketing Managers will need to be able to think outside the box and come up with new ways to delight customers.

How to Become a Brand Marketing Manager

Brand marketing managers have a lot of responsibility on their shoulders. They need to be able to see the big picture and understand how all the pieces fit together. They also need to be able to think creatively about new ways to market the brand.

To become a successful brand marketing manager, you need to have a strong understanding of branding, marketing, and advertising. You also need to be able to work well with people from different departments within the company. And finally, you need to be able to see the big picture and understand how your decisions will impact the entire company.

Related: How to Write a Brand Marketing Manager Resume

Advancement Prospects

There are many ways to advance your career as a brand marketing manager. One way is to move up within your current organization. As you gain experience and demonstrate your ability to successfully manage brand marketing campaigns, you may be promoted to a senior brand marketing manager position.

Another way to advance your career is to move to a larger organization. Larger organizations typically have more resources and can offer more opportunities for career growth.

You can also advance your career by becoming a brand marketing consultant. Brand marketing consultants work with a variety of clients, helping them to develop and implement successful brand marketing strategies. This can be a great way to gain experience with a variety of brands and to build your reputation as an expert in the field.

Brand Marketing Manager Job Description Example

At [CompanyX], we’re looking for a brand marketing manager who will be responsible for developing and managing marketing programs to support the growth of our brand. The ideal candidate will have experience working with creative teams to develop marketing collateral, as well as experience managing budgets and developing marketing plans. He or she will be a strategic thinker with the ability to think outside the box to develop creative solutions to problems. The brand marketing manager will be responsible for ensuring that all marketing activities are aligned with the overall brand strategy and objectives.

Duties & Responsibilities

  • Develop and execute marketing plans that align with business objectives and strategies, while staying within budget
  • Oversee all aspects of campaigns from start to finish, including planning, development, execution, tracking, and reporting
  • Conduct market research to identify opportunities and trends, and develop insights to inform marketing decisions
  • Write creative briefs and work with agencies and/or internal teams to develop high-quality deliverables
  • Manage multiple projects simultaneously and adjust priorities as needed in a fast-paced, ever-changing environment
  • Develop strong relationships with cross-functional teams, including sales, product, design, and engineering, to ensure alignment on objectives and strategies
  • Serve as the brand steward, ensuring all communications are consistent with the brand identity and guidelines
  • Analyze data and performance metrics to optimize campaigns and track ROI
  • Stay up-to-date on industry trends and best practices, and share insights with the team
  • Mentor and manage direct reports, providing guidance and feedback to help them grow and develop in their careers
  • Foster a collaborative and positive team environment

Required Skills and Qualifications

  • Bachelor’s degree in marketing, communications, or related field
  • 7-10 years professional experience in marketing, with at least 3 years in a management role
  • Proven track record of developing and executing successful marketing campaigns
  • Experience managing budgets and campaign expenditures
  • Strong analytical skills, with the ability to use data to make decisions
  • Excellent communication, writing, and presentation skills

Preferred Skills and Qualifications

  • Master’s degree in marketing, business administration, or related field
  • Experience in the luxury goods or fashion industry
  • Experience working with global teams
  • Fluency in more than one language

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