Brand Strategist Resume Example & Writing Guide
Use this Brand Strategist resume example and guide to improve your career and write a powerful resume that will separate you from the competition.
Brand strategists are responsible for creating and maintaining the overall vision for a company’s brand. They define its personality, set its direction, and create an identity that will resonate with consumers. And in order to do all of these things well, brand strategists need to be highly organized, creative, detail-oriented, and collaborative.
Because brand strategists are usually part of a larger team, they also need to possess strong communication skills. And because they work closely with other departments like marketing, advertising, and PR, they need to have a solid understanding of how each of these departments functions.
Here are some tips and an example to help you write a great brand strategist resume that hiring managers will love.
How to Write a Brand Strategist Resume
Here’s how to write a brand strategist resume of your own.
Write Compelling Bullet Points
When you’re writing bullet points, it can be tempting to focus on the responsibilities of your job. But if you want to stand out from other candidates, you need to go beyond that and focus on the results of your work.
For example, rather than saying you “managed social media accounts,” you could say that you “increased Twitter followers by 20% in 6 months, resulting in a 150% increase in brand awareness.”
The second bullet point is much stronger because it provides specific numbers and details about how you achieved those results.
Identify and Include Relevant Keywords
When you apply for a brand strategist role, your resume is likely to go through an applicant tracking system (ATS). This system will scan your resume for certain keywords related to the job opening. If your resume doesn’t include enough of the right keywords, the ATS might automatically reject your application.
The best way to make sure your resume makes it past the ATS is to include keywords that are commonly found in brand strategist job postings. Here are a few examples:
- Brand Strategy
- Brand Development
- Branding & Identity
- Branding
- Brand Management
- Advertising
- Digital Marketing
- Social Media Marketing
- Content Strategy
- Marketing Strategy
- Art Direction
- Email Marketing
- Copywriting
- Branding & Design
- Marketing
- Social Media
- Graphic Design
- Market Research
- Strategy
- Photography
- Creative Strategy
- Strategic Planning
- Customer Insight
- Integrated Marketing
- Strategic Communications
- Digital Strategy
- Content Marketing
- Public Relations
- Google Analytics
- Search Engine Optimization (SEO)
Showcase Your Technical Skills
As a brand strategist, you need to be proficient in a variety of software programs and systems in order to create and execute successful marketing campaigns. Programs like Adobe Photoshop, InDesign, and Illustrator are essential for creating digital ads, logos, and other branding materials. Additionally, brand strategists need to be familiar with social media platforms like Facebook, Twitter, and Instagram, as well as marketing automation tools like Mailchimp and HubSpot. So if you have experience with any of these programs or platforms, be sure to list them on your resume.