Brand Strategist Resume Example & Writing Guide

Use this Brand Strategist resume example and guide to improve your career and write a powerful resume that will separate you from the competition.

Brand strategists are responsible for creating and maintaining the overall vision for a company’s brand. They define its personality, set its direction, and create an identity that will resonate with consumers. And in order to do all of these things well, brand strategists need to be highly organized, creative, detail-oriented, and collaborative.

Because brand strategists are usually part of a larger team, they also need to possess strong communication skills. And because they work closely with other departments like marketing, advertising, and PR, they need to have a solid understanding of how each of these departments functions.

Here are some tips and an example to help you write a great brand strategist resume that hiring managers will love.

Mary Thompson
New York City, NY | (123) 456-7891 | [email protected]

Creative brand strategist with nine years of experience in the advertising and marketing industries. Specializes in developing and executing brand strategies that connect with consumers and create a lasting impression. Skilled in creating campaigns across all channels, including digital, print, and broadcast.

Columbia University Jun '10
M.S. in Integrated Marketing Communications
Barnard College Jun '06
B.A. in English
Company A, Brand Strategist Jan '17 – Current
  • Developed a new brand strategy for the company, including positioning and naming of the product line.
  • Led an in-depth research project to understand customer needs and develop a go-to-market plan that included pricing, distribution channels, marketing strategies, etc.
  • Created a comprehensive business model with detailed financials to support the go-to-market plan and presented it to senior leadership for approval.
  • Managed all aspects of the development process from concept through launch including design, engineering, manufacturing, supply chain management, quality control/assurance and fulfillment operations.
  • Oversaw creative direction across multiple products within the portfolio as well as external vendor relationships (e.g., packaging).
Company B, Brand Strategist Jan '12 – Dec '16
  • Created a digital marketing strategy that increased website traffic by over 30% in 3 months
  • Conducted research on the competition and regularly updated company’s competitive analysis to stay ahead of trends
  • Collaborated with creative team to develop new product concepts, positioning statements and brand messages
  • Managed all aspects of social media campaigns for multiple brands; created engaging content that boosted engagement 10%
  • Spearheaded rebranding effort for $10M+ division within Fortune 500 company (increased sales 20% in 1 year)
Company C, Marketing Intern Jan '09 – Dec '11
  • Conducted market research and analysis to identify new business opportunities and target markets.
  • Developed marketing plans and campaigns to promote products and services to new and existing customers.
  • Assisted with the organization of promotional events and trade shows.
  • Certified Social Media Strategist
  • Google AdWords Certified
  • Hootsuite Certified

Industry Knowledge: Brand Management, Brand Strategy, Brand Identity, Marketing Strategy
Technical Skills: Adobe Photoshop, Adobe Illustrator, Adobe InDesign, Microsoft Office Suite
Soft Skills: Communication, Leadership, Problem Solving, Creativity, Organization, Teamwork

How to Write a Brand Strategist Resume

Here’s how to write a brand strategist resume of your own.

Write Compelling Bullet Points

When you’re writing bullet points, it can be tempting to focus on the responsibilities of your job. But if you want to stand out from other candidates, you need to go beyond that and focus on the results of your work.

For example, rather than saying you “managed social media accounts,” you could say that you “increased Twitter followers by 20% in 6 months, resulting in a 150% increase in brand awareness.”

The second bullet point is much stronger because it provides specific numbers and details about how you achieved those results.

Identify and Include Relevant Keywords

When you apply for a brand strategist role, your resume is likely to go through an applicant tracking system (ATS). This system will scan your resume for certain keywords related to the job opening. If your resume doesn’t include enough of the right keywords, the ATS might automatically reject your application.

The best way to make sure your resume makes it past the ATS is to include keywords that are commonly found in brand strategist job postings. Here are a few examples:

  • Brand Strategy
  • Brand Development
  • Branding & Identity
  • Branding
  • Brand Management
  • Advertising
  • Digital Marketing
  • Social Media Marketing
  • Content Strategy
  • Marketing Strategy
  • Art Direction
  • Email Marketing
  • Copywriting
  • Branding & Design
  • Marketing
  • Social Media
  • Graphic Design
  • Market Research
  • Strategy
  • Photography
  • Creative Strategy
  • Strategic Planning
  • Customer Insight
  • Integrated Marketing
  • Strategic Communications
  • Digital Strategy
  • Content Marketing
  • Public Relations
  • Google Analytics
  • Search Engine Optimization (SEO)

Showcase Your Technical Skills

As a brand strategist, you need to be proficient in a variety of software programs and systems in order to create and execute successful marketing campaigns. Programs like Adobe Photoshop, InDesign, and Illustrator are essential for creating digital ads, logos, and other branding materials. Additionally, brand strategists need to be familiar with social media platforms like Facebook, Twitter, and Instagram, as well as marketing automation tools like Mailchimp and HubSpot. So if you have experience with any of these programs or platforms, be sure to list them on your resume.


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