20 Braze Interview Questions and Answers

Prepare for the types of questions you are likely to be asked when interviewing for a position at Braze.

When it comes to customer engagement, Braze is a platform that delivers messaging experiences across push, email, in-product, and more. As a result, the company has a wide range of interview questions that focus on customer engagement.

Some of the most common questions asked in a Braze interview include:

-What is your experience with customer engagement? -What strategies have you used to improve customer engagement? -What do you think is the most important factor in customer engagement? -How would you handle a situation where a customer is not responding to your engagement efforts?

Answering these questions well is critical to getting hired at Braze. In this article, we will provide some tips on how to answer Braze interview questions so that you can make a great impression in your interview.

Braze Interview Process

The interview process at Braze can vary depending on the position you are applying for. However, most positions will require at least a phone screen with a recruiter, followed by an interview with the hiring manager. For some positions, you may also be required to do a presentation or complete a project. The interview process can be lengthy, but overall communication is good and they appreciate your time.

1. What are your thoughts on the current state of the customer engagement industry?

The interviewer may ask this question to gauge your knowledge of the industry and how you fit into it. Your answer should include a brief overview of the current state of the industry, as well as what you think is most important for brands to focus on moving forward.

Example: “The customer engagement industry has grown significantly in recent years, with more brands than ever before using messaging apps to communicate with their customers. As a result, there are many new tools available that can help businesses streamline their messaging efforts. I believe that companies need to prioritize finding ways to integrate these tools into their existing processes so they don’t have to start from scratch when implementing them.”

2. What is your experience with SaaS (Software as a Service)?

SaaS is a type of software that provides access to applications and data over the internet. It’s an increasingly popular way for businesses to provide their services, so it’s important that you have experience with this technology if you’re interviewing for a role in marketing or customer service.

Example: “I’ve worked with SaaS before, but I’m not as experienced with it as other types of software. However, I am familiar with how to use SaaS platforms like Braze because they are similar to other systems I’ve used in the past. In my last position, I was tasked with creating a new email campaign using Braze. I had to learn about the platform first, but once I did, I found it easy to create the campaign.”

3. How have you used CRM in past sales positions?

The interviewer may ask this question to learn more about your experience with customer relationship management (CRM) software. This type of software is often used by sales teams to organize and manage client information, including contact details, previous purchases and other important data. Your answer should show that you have the skills necessary to use CRM effectively.

Example: “In my last position as a sales representative for a technology company, I used Salesforce CRM to keep track of all my clients’ information. For each new lead, I would enter their name, email address, phone number and any other relevant information into the system so I could easily access it later. Then, when I needed to reach out to them or send them an email, I could do so quickly because I had already entered their information into the system.”

4. If hired, how do you think you would contribute to our team’s success?

This question is an opportunity to show your interviewer that you understand the company’s goals and how you can help achieve them. When answering this question, it can be helpful to refer to the job description or any other information you have about the organization.

Example: “I think I would contribute to the team’s success by helping Braze grow its customer base through my expertise in marketing automation. In my last role, I helped increase sales for a client by 20% by implementing strategies like personalized messaging and automated email campaigns. If hired, I hope to continue using these same strategies to help Braze reach new customers.”

5. How do you typically follow up with potential clients?

Interviewers may ask this question to learn more about your sales process. They want to know how you approach new clients and what strategies you use to close deals. In your answer, share a few steps of the process that you typically take when following up with potential customers.

Example: “I always start by sending an introductory email or call to introduce myself and my company. If they don’t respond within 24 hours, I follow up again. After that, I try to reach out every week until they respond. This strategy has helped me close many deals in the past because it shows that I’m persistent but not too aggressive.”

6. How would you describe your communication style?

This question can help the interviewer understand how you interact with others and your ability to collaborate. Describe a time when you had to communicate important information to a group of people or an entire organization.

Example: “I would describe my communication style as direct, but also empathetic. I prefer to be straightforward in my communications so that everyone understands what’s expected of them. However, I try to do this in a way that doesn’t offend anyone. In my last role, I was tasked with communicating some changes to our marketing strategy to the rest of the team. I made sure to explain why we were making these changes and how they could benefit us.”

7. Describe your experience working with computer programming languages.

The interviewer may ask this question to see if you have experience with the specific computer programming language that Braze uses. If you do, share your experience and how it helped you in your previous role. If you don’t, explain why you haven’t worked with a particular language before and what steps you would take to learn one.

Example: “I’ve worked with JavaScript for several years now, so I’m very comfortable working with it. In my last position, I used JavaScript to create custom experiences within Braze’s platform. This allowed me to use the scripting language to customize the user experience based on customer preferences.”

8. What types of programs and software do you have experience developing?

This question can help the interviewer understand your experience level and determine if you’re a good fit for their company. If you have no prior experience developing programs or software, consider including other types of projects you’ve worked on that required critical thinking and problem-solving skills.

Example: “In my last role as a web developer, I was responsible for creating websites using HTML, CSS and JavaScript. I also created landing pages with WordPress and developed mobile apps using Swift.”

9. Tell me about a time when you had to work on multiple projects at once.

This question can help an interviewer understand how you manage your time and prioritize tasks. When answering, it can be helpful to mention a specific example of when you had multiple projects going on at once and the steps you took to complete them all successfully.

Example: “At my previous job, I was responsible for managing our social media accounts while also creating content for our blog. This required me to work on both marketing and editorial projects simultaneously. To balance these two responsibilities, I set aside one day each week to focus solely on blogging and another day to create new social media posts.”

10. Do you like working independently or collaborating with others?

This question can help the interviewer determine how you might fit into their team. If they ask this, it’s likely that they want to know if you prefer working alone or with others and whether you’re comfortable collaborating with your teammates. When answering this question, try to be honest about what type of work environment you prefer while also showing that you are willing to adapt to different situations.

Example: “I enjoy both working independently and collaboratively. I find that when I’m working on a project by myself, I am able to focus more and get my work done quickly. However, I also really enjoy collaborating with others because I think we can often come up with better ideas when we discuss our work together.”

11. Have you ever worked in a startup before?

If you’re applying for a position at a startup, the interviewer may ask this question to learn more about your experience. If you haven’t worked in a startup before, consider describing your previous work environment and how it compares to working in a startup.

Example: “I’ve never worked in a startup before, but I have worked in an innovative company that was constantly changing its marketing strategies. This company had a small team of marketers who were responsible for creating new content and implementing different advertising methods. We learned from our mistakes and implemented new strategies based on what we learned.”

12. Give an example of a difficult situation that you faced while working with a client and how you addressed it.

Interviewers may ask this question to assess your problem-solving skills and ability to work with clients. In your answer, try to describe a situation that you resolved successfully while also highlighting the specific steps you took to solve it.

Example: “In my previous role as a digital marketing specialist, I worked with a client who was having issues with their website’s search engine optimization. The client had implemented several SEO strategies on their site but wasn’t seeing any results. After speaking with the client about their goals for their website, I suggested they implement additional SEO strategies to help improve their rankings. They agreed, and we started implementing new strategies. It took some time, but eventually, the client saw an increase in their website traffic.”

13. Describe your experience using data analysis tools and platforms.

The interviewer may ask this question to learn more about your analytical skills and how you use data to make decisions. To answer, think of a time when you used data analysis tools or platforms to complete a project or task.

Example: “In my last role as a digital marketing specialist, I was responsible for using Google Analytics to track the performance of our company’s website. This included analyzing traffic sources, user behavior and conversion rates. I also used Google Tag Manager to create customized tags that allowed us to measure key metrics like page views, form submissions and in-app purchases.”

14. Can you provide an example of a time when you were able to meet goals by selling a product or service?

This question is an opportunity to show your communication skills and ability to sell. When answering this question, it can be helpful to provide a specific example of how you sold the product or service and what results you achieved.

Example: “In my previous role as a marketing manager for a software company, I was responsible for selling our lead generation services to new clients. In order to do so, I created a sales presentation that outlined the benefits of using our lead generation services. I presented the information to several potential clients and was able to successfully convince them to purchase our lead generation services.”

15. What was your most successful sales pitch?

This question can help the interviewer understand your communication skills and how you present information to clients. When answering this question, it can be helpful to provide a specific example of a time when you successfully sold something or helped someone make a decision.

Example: “My most successful sales pitch was for my previous employer where I convinced a client to purchase our company’s software instead of a competitor’s. The client had been using the competitor’s product for years but wanted to switch to ours because they were having issues with their current system. I explained that we could offer them more features than the competitor at a lower price point, which would allow them to save money in the long run.”

16. How well do you perform under pressure?

Employers ask this question to see how you handle stressful situations. They want to know that you can perform well when the stakes are high and time is short. In your answer, share a specific example of a time you performed under pressure. Explain what steps you took to manage the situation effectively.

Example: “I thrive in high-pressure situations because I am always prepared for them. When I was working as an account manager at my previous company, we were tasked with creating a new campaign within two weeks. We had no idea what we would be doing or who our target audience was. However, I knew that if we all worked together, we could create something great. So, I gathered everyone into a room and asked them to brainstorm ideas. After about 30 minutes, we came up with a few different concepts. Then, we split off into teams and started writing copy.”

17. What type of management style works best for you?

This question can help the interviewer determine if your management style aligns with that of their company. It can also give them insight into how you might fit in with their team and what type of support you may need to succeed.

Example: “I find that a collaborative management style works best for me, as I enjoy working alongside my colleagues to solve problems and develop new strategies. However, I am also comfortable taking on more responsibility when needed. In my last role, I was promoted to lead my department after only two years because of my ability to motivate others and encourage collaboration.”

18. What would you say is your greatest strength and weakness?

This question is a common one in interviews, and it’s important to be honest. Employers want to know what your greatest strengths are so they can use them to help you succeed at the job. They also want to know about any weaknesses so that they can help you improve or provide training on those areas.

Example: “My greatest strength is my attention to detail. I am very thorough when completing projects and always make sure everything is done correctly. My weakness would be my ability to multitask. When I’m working on something, I like to focus all of my energy on that task. If there are multiple things I need to do, I prefer to complete them one at a time.”

19. What is one thing you feel could be improved about Braze?

This question is a great way to show your critical thinking skills and how you can improve processes. When answering this question, it’s important to be honest about what could be improved but also explain how you would make the change.

Example: “One thing I feel Braze could improve on is its ability to integrate with other platforms. While Braze does have integrations with many popular apps, there are still some that aren’t available. If I were hired for this position, I would suggest creating an integration team that works together to create new integrations.”

20. Why do you want to work at Braze?

This question is a great way to learn more about the candidate’s interest in your company. It also gives you an opportunity to share what makes Braze unique and why it’s a great place to work.

Example: “I’ve been following Braze for quite some time, and I’m impressed with how quickly the company has grown. I think that speaks volumes about the culture here and the innovative products Braze offers. I’d love to be part of this team because I feel like we could accomplish so much together.”


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