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Business Analyst vs. Marketing Analyst: What Are the Differences?

Learn about the two careers and review some of the similarities and differences between them.

Business analysts and marketing analysts are both in-demand careers with good job prospects. If you’re interested in working in either field, it’s helpful to understand the key similarities and differences between the two. In this article, we compare and contrast business analysts and marketing analysts, including job duties, skills, and education requirements. We also provide an overview of the job market for each profession and offer tips for choosing the right career path.

What is a Business Analyst?

Business Analysts are responsible for analyzing an organization’s business needs and designing solutions to improve efficiency and profitability. They work with stakeholders to understand the root cause of problems and identify opportunities for improvement. Business Analysts use data-driven analysis to develop recommendations for change. They also create business requirements documents that detail the proposed solution and how it will meet the organization’s needs. Business Analysts work in a variety of industries, including information technology, healthcare, finance, and manufacturing.

What is a Marketing Analyst?

Marketing Analysts are responsible for conducting market research and analyzing data to help their company better understand the needs of their target market. They use various tools and methods to collect data, such as surveys, focus groups, interviews, and consumer behavior studies. Marketing Analysts then compile this information and present it to marketing managers so that they can make more informed decisions about marketing strategies and campaigns. Marketing Analysts also track marketing campaign performance and make recommendations for improvements.

Business Analyst vs. Marketing Analyst

Here are the main differences between a business analyst and a marketing analyst.

Job Duties

Marketing and business analysts perform very different tasks, as their areas of focus are different. Marketing analysts study consumer behavior to help improve a company’s marketing strategies. They might look at data like demographic information, buying habits and customer preferences to determine what kind of advertising would be most effective for the company. Business analysts use data from various departments within a company to determine how it can improve its operations. These professionals usually work on projects that affect the overall success of a company.

Job Requirements

The job requirements for business analysts and marketing analysts are similar in that they both require a bachelor’s degree. However, business analysts typically need to have a degree in business administration or economics, while marketing analysts usually need a degree in marketing, statistics or another related field. Additionally, business analysts may need to have experience in an administrator role, such as human resources, while marketing analysts may need to have experience in marketing or sales.

Work Environment

Business analysts typically work in an office setting, but they may also travel to meet with clients and observe their operations. They often collaborate with other team members, such as IT professionals, software developers and project managers. Marketing analysts usually work in an office environment, where they can access data from customer surveys and focus groups. They may also attend events or conferences to gather information about consumer preferences.


Both business analysts and marketing analysts use analytical skills to examine data and draw conclusions. They also both use communication skills to present their findings to clients or colleagues. However, there are some key differences in the specific skills each type of analyst uses.

Business analysts typically use skills like financial analysis and modeling when examining data to help businesses make decisions about investments, pricing and other strategic decisions. Marketing analysts usually use skills like market research and customer segmentation when analyzing data to help businesses develop marketing plans and strategies.

Marketing analysts also benefit from having skills like copywriting and graphic design. This is because they often create marketing materials like website content, brochures and email campaigns. Business analysts typically do not need these skills as they are not responsible for creating marketing materials.


The average salary for a business analyst is $80,401 per year, while the average salary for a marketing analyst is $67,661 per year. Both of these salaries can vary depending on the size of the company, the location of the job and the level of experience the employee has.


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