Education

Best Online Business Marketing Degree Programs of 2022

Learn more about the top Business Marketing programs, what to expect, job prospects, and how to choose the program that’s right for you.

Business marketing is the process of promoting and selling products or services to businesses. Business marketing degrees can prepare students for a variety of careers in marketing, including sales, marketing research, and product management.

Business marketing degrees offer a broad overview of marketing, covering topics such as market research, product development, and sales. Students in business marketing degree programs learn about the different aspects of marketing, and how to use marketing to promote and sell products or services.

How to Choose the Right Business Marketing Program

When it comes to choosing the right business marketing bachelor’s degree program, there are many factors that come into play. The first step is to research what type of program will best suit your needs and interests. There are many different types of business marketing programs available, so it is important to find one that is a good fit for you.

Once you have narrowed down your choices, the next step is to consider the cost of each program. Tuition rates can vary significantly from one school to another, so it is important to find a program that is affordable for you. There are also many other associated costs to consider, such as room and board, books and supplies, and transportation.

Another important factor to consider is the location of the school. If you plan to study on-campus, you will need to consider the cost of living in the area as well as the availability of jobs after graduation. If you plan to study online, you will need to make sure the program is accredited and that it offers the courses you need.

Finally, you need to consider the length of the program. Most business marketing programs take four years to complete, but there are some that can be completed in as little as two years.

By considering all of these factors, you can find the right business marketing bachelor’s degree program for you.

Best Online Bachelor’s in Business Marketing Programs

The best online programs for Business Marketing ranking is based on key statistics and student reviews using data from the U.S. Department of Education. Some of the metrics influencing how the rankings are determined include graduation rate, average salary for graduates, accreditation, retention rate, and cost.

Rank 1
Indiana Wesleyan University-Marion
Marion, IN

The Bachelor of Science in Marketing at Indiana Wesleyan University-Marion offers four market-driven specializations: marketing analytics, social media, service and non-profit marketing, and digital branding, advertising, and promotions. Students in this program will develop business analysis, critical thinking, and problem-solving skills as they relate to marketing. Additionally, they will explore global marketing perspectives and how to apply them to critical business decisions.

Rank 2
Pennsylvania State University
University Park, PA

The Bachelor of Science in Marketing, Bachelor of Science in Marketing degree from Pennsylvania State University is an online degree program that is AACSB accredited. The program blends traditional marketing with new trends to deliver a learning experience that is both comprehensive and innovative. The program is taught by doctoral faculty with real-world corporate marketing experience and is designed to prepare students for a successful marketing career in the manufacturing and service industries as well as in the not-for-profit and public sectors.

Rank 3
Abilene Christian University
Abilene, TX

The Bachelor of Science in Marketing from Abilene Christian University is a fully online program that blends general business competencies with data analysis, communication, and brand management. The program is designed to help students understand consumer behavior and develop the skills necessary to create and implement successful marketing campaigns. The program offers two concentrations: General Marketing and Analytics. The General Marketing concentration is ideal for students interested in sales, research, or creative roles, while the Analytics concentration is designed for students who want to harness the power of data to identify audiences and craft more detailed campaigns.

Rank 4
University of Wisconsin-Whitewater
Whitewater, WI

The Bachelor of Science in Marketing from University of Wisconsin-Whitewater is a great choice for students looking to enter the marketing field. Students can specialize their studies by adding a Digital Marketing emphasis. All online marketing students have ready access to academic advising, library services, financial aid, technical support, mentoring, and career services.

Rank 5
Saint Leo University
Saint Leo, FL

The Bachelor of Arts in Business Administration from Saint Leo University is designed for students planning a career in sales, advertising, consumer relations, marketing management, retailing services, small business operations, or international business. The curriculum explores topics such as advertising management, personal selling, market research, consumer behavior, essential business skills, international business, and entrepreneurship. In addition to the analytical tools and technologies necessary to solve complex business problems, the program emphasizes leadership skills within Saint Leo’s core values and traditions.

Rank 6
Point Park University
Pittsburgh, PA

The Bachelor of Science in Marketing and Sales from Point Park University offers flexible course schedule options and is delivered entirely online. The curriculum is focused on helping students learn to research, interpret data, present information, and negotiate in diverse industries. Advanced courses cover topics such as buyer behavior, digital marketing, sales management, and product innovation. The program also includes hands-on training in partnership with DIRECT EFFECT that leads to proficiency in software with certifications to prove it.

Rank 7
Mount Vernon Nazarene University
Mount Vernon, OH

The Bachelor of Business Administration in Marketing from Mount Vernon Nazarene University is a 100% online program that prepares students for careers in marketing, advertising, sales, and market research. The program takes a holistic approach to marketing, combining traditional marketing theories with modern concepts. The program is flexible, allowing students to complete their degree in as little as 21 months.

Rank 8
University of Alabama at Birmingham
Birmingham, AL

The Bachelor of Science in Marketing, Bachelor of Science in Marketing degree from University of Alabama at Birmingham is an online degree program that is designed to expose students to sales techniques, marketing communications, multinational business practices, e-commerce, entrepreneurial thinking, and more. The program is 100% online and is geared toward students who are interested in careers that center on sales or marketing management, public relations, fundraising, advertising, and promotions.

Rank 9
Florida International University
Miami, FL

The Bachelor of Business Administration in Marketing from Florida International University is a 120-credit hour program that prepares students for a career in marketing. The program is offered online and provides students with a broad foundation in marketing concepts and practices. The program includes courses in sales, advertising, distribution and logistics, and international marketing. In addition to outstanding faculty and relevant coursework, students can become involved in FIU’s Chapter of the American Marketing Association, recognized among the top 10 chapters in the US for the past 10 years.

Rank 10
University of Arkansas
Fayetteville, AR

The Bachelor of Business Administration in Marketing from University of Arkansas is a degree that will prepare students for careers involving product planning, distribution, promotion, and pricing strategies. The coursework provides insights into consumer behavior, marketing research, and strategic marketing, while also exploring the broad overview of marketing functions within organizations.

What to Expect From an Online Bachelor’s in Business Marketing Program

Students in a bachelor’s in business marketing program learn how to identify and assess customer needs, develop marketing strategies, and create campaigns that promote products or services. The degree also covers principles of management, finance, and accounting.

Most programs require students to complete about 120 credits, which full-time students can typically finish in four years. In addition to coursework, many programs also require students to complete an internship.

Business marketing programs often confer a Bachelor of Business Administration (BBA) degree. However, some schools offer a Bachelor of Science (BS) in Business Marketing. While both degrees can lead to similar careers, they may differ in their focus. For example, a BBA degree may provide more comprehensive or interdisciplinary training, while a BS degree may offer more technical training.

Prospective students might want to focus on available concentrations. Choosing a specialization, such as digital marketing, product management, or sales management, can help learners hone in on their ideal career.

Common Business Marketing Courses

The courses you take while earning your business marketing degree will depend on the school you attend and the program you choose. However, there are some common courses that are often included in business marketing degree programs.

Marketing Strategy

This course covers the development and implementation of marketing plans. Emphasis is placed on the role of marketing research, target markets, product positioning, and marketing mix in the marketing planning process. Upon completion, students should be able to develop marketing plans that include primary and secondary research, target markets, product positioning, and an appropriate marketing mix.

Product Management

This course covers the basic concepts of product management and how they are applied in the business world. Topics include the product life cycle, market analysis, product planning, branding, pricing, distribution, and promotion. Upon completion, students should be able to understand the role of product management in the business world and be able to apply product management concepts to real-world situations.

Business-to-Consumer Marketing

This course covers the basic concepts of marketing products and services to consumers. Topics include the marketing mix, market research, target markets, product positioning, and marketing communications. Emphasis is placed on the development of marketing plans and strategies designed to meet the needs of specific consumer markets. Upon completion, students should be able to develop marketing plans and strategies to effectively reach specific consumer markets.

Advertising and Promotion

This course covers the elements of the promotional mix including advertising, public relations, sales promotion, and personal selling. Emphasis is placed on the planning and execution of an integrated promotional campaign. Upon completion, students should be able to develop an advertising campaign, write an advertising message, and place an advertisement.

Market Research

This course covers the process of designing, conducting, analyzing, and reporting market research. Emphasis is placed on the role of market research within the marketing planning process, the ethical considerations associated with market research, and the impact of technology on market research. Upon completion, students should be able to design, implement, and report on a market research project.

Career Options for Business Marketing Graduates

Graduates of business marketing programs work in a variety of industries, including marketing, sales, and advertising. They may also work in fields such as public relations, event planning, and market research.

Social Media Manager

Social media managers are responsible for creating and managing a company’s social media presence. This includes developing strategies to grow a following, creating and curating content, moderating comments and conversations, and analyzing data to track social media performance and adjust strategies as needed. Social media managers typically work in an office environment during regular business hours, but they may also be required to work evenings and weekends to respond to social media activity in real time.

Product Manager

Product managers are responsible for the product planning and execution throughout the Product Lifecycle, including: gathering and prioritizing product and customer requirements, defining the product vision, and working closely with engineering, sales, marketing and support to ensure revenue and customer satisfaction goals are met. The product manager is the business owner and evangelist for the product.

Marketing Analyst

Marketing analysts are responsible for analyzing data and making recommendations based on their findings. Their work is essential to the success of marketing campaigns. Marketing analysts might work in-house for a company, at a marketing agency, or in a consultancy role. In any case, they need to be able to understand and analyze data, identify trends and patterns, and make recommendations based on their findings. Marketing analysts also need to be able to communicate their findings to non-analysts, so they need to be both technically proficient and have strong communication skills.

Market Research Analyst

Market research analysts study market conditions to examine potential sales of a product or service. They help companies understand what products people want, who will buy them, and at what price. Market research analysts typically gather data on consumers, competitors, and market conditions. They use this information to help companies make decisions about what products to develop or how to market them.

Sales Manager

Sales managers are responsible for leading and motivating a team of salespeople to reach their quotas. In order to do this, sales managers must develop and implement strategies to increase sales, coach their team on best practices, and provide feedback on their performance. Sales managers also typically have their own sales quotas that they must meet. In order to succeed in this role, sales managers must be excellent communicators, strong leaders, and skilled motivators.

Insights From a Business Marketing Graduate

Amaris Bowman is a Social Media Strategist at Hootsuite. She has a bachelor’s degree in business marketing from the Fashion Institute of Technology. Amaris has over 3 years of experience in social media marketing and management.

ClimbtheLadder: What were the biggest takeaway(s) you got from your Business Marketing program that you may not have gotten otherwise?

Amaris Bowman: I would say the biggest takeaways I got from my Business Marketing program were learning how to create a brand strategy and how to think like a consumer. I learned how to do market research, target a specific audience, and create messaging that would resonate with them.

I also learned about the different aspects of marketing, such as advertising, public relations, and digital marketing. I think this gave me a well-rounded understanding of the field and helped me to understand how all the different pieces fit together.

ClimbtheLadder: What should students interested in Business Marketing be good at?

Amaris Bowman: First and foremost, students interested in business marketing should be good at marketing. This may seem like a no-brainer, but it’s important to be able to understand and execute marketing strategies if you want to be successful in this field.

In addition, students should be good at writing, as much of the work in this field will involve creating content for social media, blogs, and other marketing materials. Strong writing skills will help you create compelling and effective content that will help you achieve your marketing goals.

Finally, students should be good at using technology, as much of the work in business marketing is done online. Familiarity with social media platforms, marketing software, and other digital tools will be essential in this field.

ClimbtheLadder: What was the most challenging course you took? What advice would you give to students who are about to start this course?

Amaris Bowman: The most challenging course I took was my social media management class. The class was very hands on and required a lot of time outside of class to complete the assignments. My advice to students who are about to start this course is to be prepared to spend a lot of time on the assignments and to be very organized.

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