Career Development

What Does a Business Marketing Manager Do?

Find out what a business marketing manager does, how to get this job, and what it takes to succeed as a business marketing manager.

Marketing managers are responsible for overseeing the marketing efforts of their organization. They work with a variety of different teams—from sales to customer service to product development—to ensure that the company’s products and services are well-represented in the marketplace.

Marketing managers may also be tasked with developing new strategies or initiatives to help grow the business. This might include creating new campaigns, planning events or exhibitions, or even launching new products or services.

Business Marketing Manager Job Duties

A business marketing manager typically has a wide range of responsibilities, which can include:

  • Developing marketing strategies and plans for products or services, including pricing, packaging, and promotion
  • Analyzing the performance of various marketing campaigns to determine their effectiveness
  • Managing the day-to-day operations of the marketing department, including planning, implementing, and analyzing marketing campaigns
  • Developing new product lines and making recommendations on which products to introduce or discontinue based on consumer preferences
  • Identifying target markets and determining what types of products or services they need or want
  • Creating and maintaining brand awareness through advertising campaigns such as TV commercials, radio spots, social media posts, etc.
  • Researching consumer habits and preferences to identify new opportunities for growth in targeted markets
  • Managing all aspects of the company’s public relations efforts, such as writing press releases, arranging media interviews, and scheduling events for clients
  • Evaluating the performance of sales staff and recommending training opportunities to improve performance

Business Marketing Manager Salary & Outlook

Business marketing managers’ salaries vary depending on their level of education, years of experience, and the size and industry of the company. They may also earn additional compensation in the form of bonuses or commissions.

  • Median Annual Salary: $72,500 ($34.86/hour)
  • Top 10% Annual Salary: $122,000 ($58.65/hour)

The employment of business marketing managers is expected to grow faster than average over the next decade.

Demand for marketing services will continue to increase as firms seek to differentiate their products and services from those offered by competitors. Business marketing managers will be needed to help companies develop strategies that allow them to compete more effectively in their markets.

Business Marketing Manager Job Requirements

A business marketing manager typically needs to have the following qualifications:

Education: Business marketing managers are typically required to have a bachelor’s degree in marketing, business administration or a related field. Some employers prefer to hire candidates who have a master’s degree in business administration with a concentration in marketing.

Training & Experience: Business marketing managers typically receive on-the-job training in the form of an orientation period with a company. During this time, they learn about the company’s products and services, marketing strategies and any software or computer programs they need to use regularly. They also learn about the company’s workflow and how to interact with other departments.

Certifications & Licenses: While you don’t need a certification or license to become a business manager, one can help you stand out during the hiring process and demonstrate your dedication to the profession.

Business Marketing Manager Skills

Business marketing managers need the following skills in order to be successful:

Communication skills: As a business marketing manager, you may be required to communicate with clients, colleagues and other business professionals. Effective communication skills can help you convey your ideas and messages to others in a clear and concise manner. You can use your communication skills to write marketing copy, send emails, make phone calls and present to an audience.

Technical skills: Technical skills are the knowledge and ability to use software, applications and technology. Business marketing managers often use technology to create marketing campaigns and track their results. Technical skills can also include knowledge of software and applications that help you create marketing materials, such as graphic design software, word processing software and spreadsheets.

Strategic thinking: Strategic thinking is the ability to see the big picture and understand how your actions can affect the company’s goals. Business marketing managers use strategic thinking to develop marketing campaigns that can help companies grow. Strategic thinking can also help you develop marketing strategies that are innovative and unique.

Analytical skills: Analytical skills are the ability to gather information, evaluate it and make decisions based on the information you have. Business marketing managers use analytical skills to make decisions about marketing campaigns, including what marketing strategies to use, what the best time to use them is and what the best way to measure the success of the campaign is.

Relationship building: Relationship building is the process by which you develop and maintain relationships with others. This skill is important for business marketing managers because it allows you to form connections with potential clients and business partners. You can use relationship building skills to build a network of contacts that can help you grow your business.

Business Marketing Manager Work Environment

Business marketing managers typically work in an office environment, although they may travel to meet with clients or attend conferences. They usually work full time and may occasionally work overtime to meet deadlines or attend evening or weekend events. Marketing managers may experience some stress due to the pressure to meet deadlines and achieve objectives.

Business Marketing Manager Trends

Here are three trends influencing how business marketing managers work. Business marketing managers will need to stay up-to-date on these developments to keep their skills relevant and maintain a competitive advantage in the workplace.

The Need for a More Integrated Approach to Marketing

The marketing industry is evolving, and businesses are starting to realize the need for a more integrated approach to marketing. This means that marketing managers will need to be able to work across different channels and collaborate with other departments in order to create a cohesive message.

In order to be successful, business marketers will need to be able to understand the needs of their customers and develop strategies that meet those needs. They will also need to be able to track and measure the success of their campaigns so that they can be improved over time.

More Focus on Digital Marketing

As businesses continue to focus on digital marketing, marketing managers will need to develop skills in areas such as social media marketing, search engine optimization, and email marketing.

These trends indicate that marketing managers will need to be well-versed in all aspects of digital marketing in order to be successful. They will need to be able to not only create effective campaigns, but also monitor their performance and make changes as needed.

A Greater Emphasis on Customer Experience

Businesses are increasingly focusing on customer experience as a way to differentiate themselves from the competition. This trend is having a major impact on the role of the marketing manager, who is responsible for creating a positive customer experience through products, services, and communications.

To be successful in this environment, marketing managers will need to be able to understand what makes customers tick and how to create experiences that resonate with them. They will also need to be able to communicate the value of customer experience to other members of the organization.

How to Become a Business Marketing Manager

A business marketing manager can have a rewarding career in many different industries. They need to be able to understand the needs of their customers and develop marketing campaigns that will meet those needs. They also need to be able to manage budgets and work with teams to get projects completed on time.

To become a business marketing manager, you should have a degree in marketing or business administration. You should also have experience working in marketing roles. Networking with other marketers and attending industry conferences will help you stay up-to-date on the latest trends.

Related: How to Write a Business Marketing Manager Resume

Advancement Prospects

Business marketing managers can advance their career by taking on additional responsibilities within their organization, such as managing a larger team or budget. They may also move into a more strategic role, such as developing marketing plans or campaigns. Those who are self-employed may be able to increase their earnings by taking on more clients or expanding their services.

Business Marketing Manager Job Description Example

The Business Marketing Manager will be responsible for the development and execution of marketing plans and programs in support of [CompanyX]’s business objectives. This role will work closely with the sales team to ensure that the marketing initiatives are aligned with the sales goals and objectives. The Business Marketing Manager will also be responsible for managing the marketing budget and will be expected to deliver results within the allocated budget.

The ideal candidate for this position will have a minimum of 5 years of marketing experience, with at least 3 years of experience in B2B marketing. The candidate should have a proven track record in developing and executing successful marketing campaigns and programs. The candidate should also have excellent communication and presentation skills.

Duties & Responsibilities

  • Develop and execute marketing plans that support the business objectives of assigned products or services
  • Research, write, edit, and proofread marketing materials such as brochures, website content, white papers, case studies, blog posts, email campaigns, and social media content
  • Work with designers to develop creative concepts that are on-brand and aligned with business goals
  • Manage projects from start to finish, ensuring all deadlines are met and deliverables are of high quality
  • Conduct market analysis to identify opportunities and threats, and adjust marketing plans accordingly
  • Monitor competitor activity and keep abreast of industry trends
  • Develop relationships with key opinion leaders and influencers
  • Stay up-to-date on new marketing tools and technologies, and make recommendations on how they can be leveraged to achieve business goals
  • Manage budgets and track ROI for marketing campaigns
  • Generate reports on campaign performance and present findings to upper management
  • Train and manage junior members of the marketing team
  • Perform other duties as assigned

Required Skills and Qualifications

  • Bachelor’s degree in marketing, business, or related field
  • 7-10 years of experience in marketing management with a proven track record of success
  • Experience developing and executing marketing plans and campaigns
  • Strong analytical skills and experience measuring and reporting on marketing KPIs
  • Excellent communication, writing, and presentation skills
  • Highly organized with strong project management skills
  • Proven ability to work independently and as part of a team

Preferred Skills and Qualifications

  • MBA or other advanced degree
  • Experience with B2B marketing
  • Experience in the technology industry
  • Experience managing a marketing budget
  • Proficient in graphic design software such as Adobe Photoshop and InDesign

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