Career Development

What Does a Campaign Manager Do?

Find out what a campaign manager does, how to get this job, and what it takes to succeed as a campaign manager.

Campaign managers are responsible for overseeing the day-to-day operations of political campaigns. They work closely with candidates to develop and implement strategies for winning elections, including creating and executing plans for raising money, attracting voters’ attention, and getting out their vote on Election Day.

Campaign managers may also be tasked with managing the campaign staff—including hiring, training, and supervising individuals who work on the campaign full time or part time.

Campaign Manager Job Duties

A campaign manager typically has a wide range of responsibilities, which can include:

  • Planning and directing an effective campaign strategy including raising funds for the campaign
  • Communicating with the campaign’s supporters to keep them informed about campaign activities
  • Coordinating communications between all campaign staff members, volunteers, and stakeholders to ensure effective communication within the campaign team
  • Managing staff members who are working on the campaign, including hiring new staff members as needed and firing unproductive employees
  • Conducting research to identify potential voters who could be persuaded to vote for the candidate
  • Preparing the candidate for debates, interviews with the media, and other public appearances
  • Managing the campaign’s finances, including fundraising through small donations or large donations from individuals or corporations
  • Conducting research on political issues to help the candidate formulate positions on key issues
  • Planning campaign strategies such as where to hold rallies or other events to reach target audiences

Campaign Manager Salary & Outlook

Campaign managers’ salaries vary depending on their level of education, years of experience, and the size and industry of the company. They may also earn additional compensation in the form of bonuses.

  • Median Annual Salary: $62,500 ($30.05/hour)
  • Top 10% Annual Salary: $122,000 ($58.65/hour)

The employment of campaign managers is expected to grow at an average rate over the next decade.

As political campaigns become more sophisticated, they will continue to require more planning and organization. Campaign managers will be needed to organize fundraising efforts and plan advertising and social media strategies.

Campaign Manager Job Requirements

A campaign manager typically needs to have the following qualifications:

Education: Campaign managers are typically required to have a bachelor’s degree in a field such as political science, communications, public relations or marketing. Some employers may accept candidates with degrees in other fields, such as business administration or English, if they have relevant experience.

Training & Experience: Campaign managers typically receive on-the-job training. They may shadow a senior campaign manager or campaign director to learn the responsibilities of the job. They may also receive training in the form of seminars or conferences. For example, the American Association of Political Consultants offers conferences and seminars for political professionals.

Certifications & Licenses: A certification in campaign management is a great way to increase your qualifications while also increasing your experience in the field.

Campaign Manager Skills

Campaign managers need the following skills in order to be successful:

Communication: Communication is another skill that can be essential for campaign managers. They often need to communicate with a variety of people, including the campaign’s staff, volunteers, donors and other stakeholders. They also need to be able to communicate effectively with the candidate they’re working with. Strong communication skills can help a campaign manager convey their ideas and strategies to their team and ensure that everyone is on the same page.

Leadership: Campaign managers often have leadership skills that allow them to direct and motivate teams of people. They often have the ability to delegate tasks, motivate their team members and encourage them to work toward a common goal. Strong leadership skills can also help campaign managers to develop their skills as a campaign director.

Organization: Organization is another skill that can be helpful for campaign managers to have. This is because they often have many tasks to complete and many people to manage. Being able to organize your time and tasks can help you be more efficient and complete your work more quickly. It can also help you be more prepared for meetings and events.

Strategic thinking: Campaign managers need to be strategic thinkers to develop and implement their strategies. They need to be able to think several steps ahead to ensure their campaigns are successful. For example, a campaign manager might think about how a particular action they take might affect their campaign’s reputation and how they can minimize any potential risks.

Marketing: Marketing skills can be an important asset for a campaign manager to have. They can use these skills to create advertisements, design marketing materials and plan events that can help promote their candidate. They can also use marketing skills to help their candidate create a brand that appeals to voters.

Campaign Manager Work Environment

Campaign managers work long hours, often more than 50 per week, and they are usually required to work on weekends. They also travel frequently to meet with potential donors, campaign workers, and the media. The work can be extremely stressful, and campaign managers must be able to handle a great deal of pressure. They must be able to make quick decisions, juggle many tasks at once, and deal with difficult people. They must also be able to motivate and inspire others to work hard to achieve the campaign’s goals.

Campaign Manager Trends

Here are three trends influencing how campaign managers work. Campaign managers will need to stay up-to-date on these developments to keep their skills relevant and maintain a competitive advantage in the workplace.

The Need for a More Data-Driven Approach

The need for a more data-driven approach is becoming increasingly important in marketing campaigns as businesses strive to be more efficient and effective. This trend is having a significant impact on the role of the campaign manager, who is now responsible for collecting and analyzing data in order to make better decisions about where to focus their efforts.

Campaign managers who are able to utilize data-driven approaches will be more successful in their roles, as they will be able to track the effectiveness of their campaigns and make changes when necessary. In addition, they will be better equipped to understand what works and what doesn’t work in terms of marketing strategies.

More Collaboration Between Marketing and Sales

As marketing and sales become more integrated, the role of the campaign manager will evolve.

In the past, marketing and sales were often separate departments that worked independently from each other. However, as businesses have realized the importance of collaboration between these two departments, the role of the campaign manager has changed.

Now, campaign managers are responsible for coordinating the efforts of both marketing and sales teams in order to create a more cohesive and effective campaign. By doing so, they can ensure that all aspects of the campaign are working together towards a common goal.

How to Become a Campaign Manager

A campaign manager career path can be very rewarding, but it’s important to consider all the factors that will affect your success. The first step is to find a campaign you want to work on and get involved in the planning process. This will give you an opportunity to learn about the different aspects of campaigning and meet people who have experience in this field.

Once you’ve gained some experience, you can start looking for jobs as a campaign manager. You may need to take on some short-term contract or volunteer positions before you find a permanent job. It’s also important to stay up-to-date on the latest trends in campaigning and politics.

Related: How to Write a Campaign Manager Resume

Advancement Prospects

A campaign manager is responsible for the day-to-day operations of a political campaign. He or she oversees the staff, manages the budget, and develops strategy. A campaign manager typically reports to the candidate or the candidate’s senior campaign staff.

The position of campaign manager is often seen as a stepping stone to other political positions. Many campaign managers go on to work in the candidate’s administration if the candidate is elected. Others become political consultants or lobbyists. Some campaign managers run for office themselves.

Campaign Manager Job Description Example

The campaign manager is responsible for the day-to-day management of a political campaign. This includes developing and implementing campaign strategy, coordinating campaign activities, and communicating with campaign staff, volunteers, and supporters. The campaign manager is also responsible for fundraising and financial management of the campaign.

The ideal candidate will have experience managing political campaigns, as well as experience in fundraising, marketing, and communications. He or she will be a strategic thinker with the ability to think on their feet and make quick decisions. The campaign manager must be able to work long hours and be available to travel.

Duties & Responsibilities

  • Develop and execute marketing campaigns from start to finish, including but not limited to planning, budgeting, copywriting, design, testing, launch, and analysis
  • Work with internal teams to generate campaign ideas that are on-brand and aligned with business objectives, then see those concepts through to execution
  • Create detailed project timelines and track progress against milestones, ensuring all deliverables are met according to schedule
  • Manage day-to-day communications with vendors and other external partners to ensure smooth execution of campaigns
  • Monitor campaign performance in real-time and course correct as needed to hit desired KPIs
  • Generate post-campaign reports detailing results, learnings, and recommendations for future optimization
  • Stay up-to-date on industry trends and best practices, sharing insights with the team on a regular basis
  • Maintain strong relationships with cross-functional teams, providing updates on campaign progress and working collaboratively to troubleshoot any issues that arise
  • Serve as a subject matter expert on all things related to digital marketing campaigns
  • Proactively identify opportunities for process improvement and make recommendations to senior management
  • Manage multiple campaigns simultaneously while maintaining a high level of quality and attention to detail
  • Train and mentor junior members of the team, providing guidance and support as needed

Required Skills and Qualifications

  • Bachelor’s degree in marketing, advertising, communications, or related field
  • 3-5 years professional experience in marketing, advertising, or related field
  • Experience developing and managing budgets
  • Excellent project management skills
  • Strong analytical skills and experience with data-driven decision making
  • Outstanding written and verbal communication skills

Preferred Skills and Qualifications

  • Master’s degree in marketing, advertising, communications, or related field
  • Experience working in a political campaign
  • Experience with voter targeting and database management
  • Familiarity with graphic design and basic HTML
  • Proficiency in Spanish

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