Career Development

What Does a Car Rental Agent Do?

Find out what a car rental agent does, how to get this job, and what it takes to succeed as a car rental agent.

Car rental agents are the face of car rental companies. They greet customers, answer questions about cars and services, and help them with any issues that may arise during their rental period.

Car rental agents typically work on a commission basis, so they’re motivated to provide excellent customer service in order to earn as much money as possible.

Car Rental Agent Job Duties

A car rental agent typically has a wide range of responsibilities, which can include:

  • Processing paperwork such as collecting signatures and scanning IDs to ensure compliance with local laws
  • Communicating with customers to answer questions and address concerns about their reservations or rental vehicles
  • Explaining insurance coverage, including deductible requirements and optional coverage available for an additional fee
  • Helping customers choose a vehicle that meets their needs, based on factors such as price, mileage allowance, and number of seatbelts
  • Providing customers with directions to their destinations using maps or other tools such as GPS devices
  • Explaining local traffic laws and regulations, such as speed limits and fines for parking violations
  • Processing rental applications in accordance with company standards, including credit checks and driving records checks for all drivers over 25 years of age
  • Arranging for repairs to damaged vehicles or arranging for replacements when vehicles are totaled
  • Coordinating with auto repair shops to schedule maintenance or repairs for vehicles

Car Rental Agent Salary & Outlook

Car rental agents’ salaries vary depending on their level of experience, the company size and geographic location.

  • Median Annual Salary: $49,500 ($23.8/hour)
  • Top 10% Annual Salary: $122,000 ($58.65/hour)

The employment of car rental agents is expected to grow at an average rate over the next decade.

The need to rent a car will continue to exist as more people travel for both business and pleasure. However, the growth in popularity of alternative modes of transportation, such as ride-sharing services, may limit the demand for car rental services.

Car Rental Agent Job Requirements

A car rental agent typically needs to have the following:

Education: Car rental agents are typically required to have a high school diploma or equivalent. Some car rental agencies may require a bachelor’s degree in business or a related field. Relevant coursework includes business, finance, accounting, economics and marketing.

Training & Experience: Most car rental companies will train new hires in their specific processes and procedures. Training may include shadowing an experienced agent or completing a training course online. Training may last a few days to a few weeks.

Certifications & Licenses: Certifications allow you to prove your skills and qualifications to current and potential employers. Car rental agents don’t need any certifications, but some car rental companies require agents to pass a written test to get a rental agent license.

Car Rental Agent Skills

Car rental agents need the following skills in order to be successful:

Customer service: Customer service skills can help you provide a positive experience for customers. You can use these skills to greet customers, answer their questions and help them find the right car for their needs. Customer service skills can also help you develop a positive relationship with customers, which can lead to repeat business.

Communication: Communication is the act of conveying information to others. As a car rental agent, you must communicate with customers to answer their questions and provide them with the information they need. You must also communicate with your coworkers to share information and answer questions.

Detail-oriented: Being detail-oriented means you can notice small changes in your surroundings. As a car rental agent, you may need to be detail-oriented to ensure you provide customers with the correct information and paperwork. You may also need to be detail-oriented when entering customer information into a computer system. This can help you ensure you enter the correct information and avoid any errors.

Problem-solving: Problem-solving skills allow you to identify and resolve issues for customers. As a car rental agent, you may encounter situations where customers need help finding a solution to a problem. For example, if a customer’s credit card is declined, you may need to help them find an alternative payment method. Your problem-solving skills can help you find a solution quickly and efficiently.

Computer skills: Car rental agents use computers to input customer information, search for cars and process transactions. Having strong computer skills can help you complete your job duties efficiently. You can also use your computer skills to learn more about the car rental industry, including how to use software programs that help you manage customer information and track sales.

Car Rental Agent Work Environment

Car rental agents typically work in fast-paced office environments. They may be required to work long hours, including evenings, weekends, and holidays. Some car rental agents may be required to travel to different locations. Car rental agents typically work under the supervision of a manager or supervisor.

Car Rental Agent Trends

Here are three trends influencing how car rental agents work. Car rental agents will need to stay up-to-date on these developments to keep their skills relevant and maintain a competitive advantage in the workplace.

Self-Driving Cars Will Change the Car Rental Industry

As self-driving cars become more popular, the car rental industry will change dramatically. This is because self-driving cars will allow people to rent cars without a driver, which will reduce the need for traditional car rental agents.

Car rental agents can prepare for this trend by learning how to work with self-driving cars. This includes understanding how they work and how to maintain them. In addition, car rental agents should focus on developing skills that are in demand outside of the car rental industry, such as customer service and sales.

The Growth of Ride Sharing Services

The growth of ride sharing services is a trend that is having a major impact on the car rental industry. As more and more people turn to ride sharing services like Uber and Lyft, the demand for car rental services has decreased.

This trend is likely to continue in the future, as ride sharing services become even more popular. Car rental agents who want to stay competitive will need to find ways to offer unique services that set them apart from the competition.

More Focus on Customer Service

As businesses strive to provide better customer service, car rental agencies are beginning to place a greater emphasis on customer satisfaction.

Car rental agents can capitalize on this trend by becoming experts in customer service. They can do this by training themselves on the latest trends in customer service and by practicing good communication skills. In addition, they can also focus on building relationships with customers so that they feel valued and appreciated.

How to Become a Car Rental Agent

A car rental agent career can be a great way to get started in the travel industry. As a car rental agent, you’ll learn about different types of cars and what they’re best suited for, as well as how to find the right car for each customer. You’ll also learn how to process paperwork quickly and efficiently so that customers can get on their way as soon as possible.

As you gain experience, you may want to move up the ladder and become a manager or supervisor. This will give you more responsibility and allow you to oversee a team of car rental agents. You could also move into sales, where you would sell car rental products and services to customers over the phone or online.

Related: How to Write a Car Rental Agent Resume

Advancement Prospects

Car rental agents can move up within their company by becoming a supervisor or a manager. Some may also move into sales or marketing positions. With experience, car rental agents may become independent rental car consultants.

Car Rental Agent Job Description Example

At [CompanyX], we provide our customers with a wide range of vehicles to choose from to make their travel more comfortable. We’re looking for a car rental agent to join our team and provide our customers with the best possible experience. The ideal candidate will have excellent customer service skills and be able to upsell customers on our various services. He or she will also be responsible for maintaining the cleanliness and condition of the vehicles.

Duties & Responsibilities

  • Greet customers in a professional and friendly manner
  • Assist customers with their rental needs by providing accurate information and up-selling additional products and services
  • Complete rental contracts and paperwork accurately and in a timely manner
  • Process payments for rentals using the POS system
  • Keep abreast of changes in rental rates, promotions, and policies
  • Maintain knowledge of local attractions and events to better assist customers
  • Inspect vehicles prior to rental and document any existing damage
  • Report maintenance issues and accidents to the appropriate party in a timely manner
  • Clean and gas up vehicles as needed
  • Return vehicles to the correct location at the end of the rental period
  • Balance cash drawer at the end of each shift
  • Perform other duties as assigned

Required Skills and Qualifications

  • High school diploma or equivalent
  • Valid driver’s license with clean driving record
  • Excellent customer service skills
  • Basic math skills
  • Ability to stand for long periods of time
  • Flexible schedule, including weekends and holidays

Preferred Skills and Qualifications

  • Associate’s degree or higher
  • Bilingual
  • Previous experience in the car rental industry
  • Knowledge of reservation systems
  • Outgoing personality

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