Category Analyst Resume Example & Writing Guide

Use this Category Analyst resume example and guide to improve your career and write a powerful resume that will separate you from the competition.

As an aspiring category analyst, you’ll be tasked with analyzing data and trends in order to identify new opportunities for growth within your organization. This is a great job for anyone who’s interested in working in marketing or business development, as well as anyone who enjoys researching trends.

Category analysts help companies identify new opportunities for growth by researching markets, analyzing data, and creating reports. They work with other members of a company’s leadership team to determine which products or services are most relevant for their target audience and identify ways to improve upon existing offerings.

Here are some tips and an example to help you write a fantastic category analyst resume that hiring managers will love.

David Moore
Los Angeles, CA | (123) 456-7891 | [email protected]

Seasoned category analyst with over a decade of experience working with major retailers in the CPG space. Proven ability to develop and execute business plans that increase market share and improve profitability. Driven by a passion for data analysis and a knack for uncovering insights that lead to successful product launches.

University of California, Santa Barbara Jun '10
B.A. in Economics
Company A, Category Analyst Jan '17 – Current
  • Collaborated with the Global Marketing team to develop and implement a new product strategy for the company’s largest category, resulting in an increase of $1B in revenue within 2 years.
  • Led cross-functional teams to create a comprehensive marketing plan that included pricing, packaging, merchandising, and promotional strategies across multiple channels (eCommerce & Retail).
  • Developed analytical models to forecast sales by SKU/category based on historical data as well as future projections using predictive analytics tools such as SAS and R.
  • Analyzed competitive landscape through competitor analysis and benchmarking to identify opportunities for growth and improvement.
  • Created detailed reports outlining findings from research efforts which were used by senior management to make strategic decisions regarding the business direction going forward.
Company B, Category Analyst Jan '12 – Dec '16
  • Analyzed and interpreted data from various sources to identify trends, patterns, and opportunities for improvement
  • Conducted competitive analysis of products/services in the marketplace to determine how they compare with company offerings
  • Provided input on product development by providing feedback on customer needs and preferences
  • Collaborated with marketing team to develop new product features based on market research findings
  • Developed a comprehensive understanding of all aspects of the business through training programs and mentoring
Company C, Merchandise Planner Jan '09 – Dec '11
  • Utilized market analysis and trends to develop merchandise plans that supported the company’s overall strategy and objectives.
  • Created SKU level plans that identified quantity, timing, and location of merchandise for both new and existing products.
  • Monitored in-stock levels and made recommendations to buyers to adjust orders based on sales trends and inventory levels.
  • Certified Grocery Specialist
  • Certified Cheese Professional
  • Certified Meat Professional

Industry Knowledge: Product, Platform, User Experience, Marketing, Sales
Technical Skills: Microsoft Office Suite, Tableau, Microsoft Excel, Python, HTML, CSS
Soft Skills: Communication, Teamwork, Leadership, Creativity, Problem Solving, Time Management

How to Write a Category Analyst Resume

Here’s how to write a category analyst resume of your own.

Write Compelling Bullet Points

Bullet points are the most important part of your resume because they’re the first thing recruiters and hiring managers will read. And if they’re not written well, they can make or break your chances of getting an interview.

The key is to be as specific as possible when describing your experience. Rather than saying you “managed data for marketing campaigns,” you could say you “managed data for marketing campaigns for pet food brand, resulting in a 15% increase in click-through rate for email campaigns.”

The second bullet point is much more specific and provides more detail about what you did and the results of your work.

Identify and Include Relevant Keywords

When you apply for a category analyst role, your resume will go through an applicant tracking system (ATS). This system looks for certain keywords related to the job in order to determine whether you’re a good fit. If your resume doesn’t have enough of the right keywords, your application might not make it past the initial screening process.

To increase your chances of getting an interview, use this list of commonly used keywords as a guide when you’re writing or updating your resume:

  • Market Research
  • Category Management
  • Analytical Skills
  • Marketing Strategy
  • Forecasting
  • Customer Insight
  • Market Analysis
  • Tableau
  • Cross-functional Team Leadership
  • Competitive Analysis
  • Business Strategy
  • Analytics
  • Statistical Analysis
  • Market Planning
  • SAP Products
  • Microsoft Power BI
  • SQL
  • Strategic Planning
  • Business Analysis
  • Tableau Public
  • Category Analysis
  • Market Research Reports
  • Market Intelligence
  • Microsoft Access
  • Marketing
  • Goodwill
  • Business Planning
  • Negotiation
  • Strategy
  • Analytical Skills

Showcase Your Technical Skills

Category analysts use a variety of programs and systems to complete their work, so it’s important to list any relevant technical skills you have. Programs like Microsoft Office Suite (Excel, Word, PowerPoint), Google Suite (Gmail, Docs, Drive, Calendar), and social media platforms like LinkedIn and Twitter are all commonly used by category analysts. Additionally, category analysts may be called on to use specific software programs relevant to their industry, so it’s important to be familiar with as many programs as possible.


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