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Chief Revenue Officer vs. CEO: What Are the Differences?

Learn about the two careers and review some of the similarities and differences between them.

The chief revenue officer (CRO) is a corporate officer responsible for maximizing an organization’s revenue. The chief executive officer (CEO) is the highest-ranking executive in a company and is responsible for its overall operation and performance. Both positions are important to the success of a business, but they have different roles and responsibilities. In this article, we compare and contrast the job titles of CRO and CEO, and we provide information on what each position entails.

What is a Chief Revenue Officer?

A Chief Revenue Officer is responsible for generating revenue for their company through various means, such as sales, marketing, business development, and customer success. They work closely with other executives to develop and implement strategies to grow the company’s revenue. The Chief Revenue Officer is also responsible for setting and achieving revenue targets, as well as managing the budget for the revenue-generating departments. In some companies, the Chief Revenue Officer is also responsible for managing the sales team.

What is a CEO?

A CEO, or Chief Executive Officer, is the highest-ranking executive in a company. They are responsible for making major decisions that will impact the company as a whole. CEOs develop and implement strategies and policies to ensure that the company meets its goals and objectives. They also oversee the different departments within the company and make sure that they are working together efficiently. CEOs typically report to the company’s board of directors.

Chief Revenue Officer vs. CEO

Here are the main differences between a Chief Revenue Officer and a CEO.

Job Duties

A CEO is the highest-level employee in a company, so their job duties often revolve around overseeing every aspect of it. This can include tasks like managing the board of directors, setting company goals and objectives, delegating assignments to other executives and departments and establishing business strategies.

A chief revenue officer’s job duties are more focused on increasing revenue for a company. They may do this by finding new clients or expanding current clientele through effective sales techniques. A CRO may also work with lower-level employees to ensure that customer service standards are being met and exceeded.

Job Requirements

The job requirements for a chief revenue officer (CRO) and CEO are quite different, as the CRO position is more focused on generating revenue while the CEO position is responsible for overseeing the entire company. The CRO typically reports to the CEO.

To become a CRO, you need at least a bachelor’s degree in business administration or another related field. Many CROs also have a master’s degree in business administration (MBA). Additionally, it is helpful to have several years of experience working in sales or marketing. Some companies may also require that candidates have experience leading a team of salespeople.

To become a CEO, you need at least a bachelor’s degree, but many CEOs have a graduate degree, such as an MBA. You also need significant experience working in leadership roles within a company. Some CEOs start their careers as entry-level employees and work their way up through the ranks, while others are hired from outside the company.

Work Environment

Chief revenue officers typically work in an office environment, but they may travel to meet with clients and attend conferences. They also spend time on the phone or emailing potential clients about their company’s products and services. Chief revenue officers often work long hours during busy periods, such as when launching a new product or service.

Chief executives usually work in an office environment, but they may travel for business purposes. CEOs may also visit customers’ locations to observe how their employees are performing and ensure that customer needs are being met. CEOs may work long hours depending on the demands of their job.


Both CEOs and chief revenue officers (CROs) need to have excellent strategic planning skills. They both develop long-term goals for their organizations and create plans to achieve those goals. They also need to be able to think creatively to come up with new solutions to problems and ways to improve their companies’ products, services and operations.

Both CEOs and CROs need to have strong leadership skills. They inspire and motivate employees to work hard and achieve company goals. They also build and maintain relationships with important stakeholders, such as shareholders, customers, partners and suppliers.

While CEOs are responsible for the overall operation of their companies, CROs are focused on generating revenue. As a result, CROs need to have strong sales skills. They need to be able to identify potential customers and sell them on the benefits of their company’s products or services. They also need to be able to negotiate contracts and pricing.


The average salary for a chief revenue officer is $205,954 per year, while the average salary for a CEO is $283,371 per year. The salary for a chief revenue officer may vary depending on the size of the company, the industry in which they work and their level of experience.


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