Chief Sales Officer Resume Example & Writing Guide

Use this Chief Sales Officer resume example and guide to improve your career and write a powerful resume that will separate you from the competition.

Sales is a highly competitive field that requires a unique combination of skills and experience. If you’re ready to break into the industry or make a move into a new role within sales, you’ll need a compelling resume that highlights your past successes, skills, and experience.

Mary Thompson
Phoenix, AZ | (123) 456-7891 | [email protected]

Seasoned sales executive with a successful track record of building and leading high-performing sales teams across a variety of industries. Demonstrated expertise in developing and executing sales strategies that drive market share and revenue growth. Proven ability to lead through change and build enduring customer relationships.

University of Phoenix Jun '10
M.B.A. in Marketing
Northern Arizona University Jun '06
B.S. in Business Administration
Company A, Chief Sales Officer Jan '17 – Current
  • Led the sales team to achieve a record-breaking $1B in revenue for the company, with an average growth of 20% per year.
  • Created and implemented new strategies that resulted in increased market share by over 30%.
  • Managed a team of 15 direct reports across multiple functions including Sales Operations, Marketing, Product Management, and Finance & Administration.
  • Oversaw all aspects of marketing strategy from lead generation through close resulting in more than 100% increase in leads generated annually.
  • Developed and executed go-to-market plans for new products/features as well as existing ones to ensure maximum exposure and adoption within target markets.
Company B, Chief Sales Officer Jan '12 – Dec '16
  • Spearheaded the development of a sales strategy that increased revenue by 25% in one year
  • Conducted extensive research on market trends and customer preferences to identify new opportunities for growth
  • Managed all aspects of the company’s sales operations, including budgeting, forecasting and staffing
  • Collaborated with management team to develop strategic plan focused on long-term goals and objectives
  • Oversaw the implementation of an innovative incentive program designed to increase productivity among employees
Company C, Sales Representative Jan '09 – Dec '11
  • Created and managed CRM to track opportunities, follow-up emails with personalised messages & utilise effective presentation skills to pitch products; created database of prospective customers for regular sales calls.
  • Handled the entire selling process from cold calling, scheduling meetings and conducting presentations in house or on site, negotiations & closing deals.
  • Used powerful negotiation tactics including creating urgency & perceived loss to secure new business wins by delivering over 100% revenue growth objectives each year.
  • Certified Sales Professional
  • Certified Professional in Selling (CPS)
  • Certified Sales Manager (CSM)

Industry Knowledge: Sales Management, Sales Process, Sales Strategy, Account Management, Sales Forecasting, Sales Force Automation
Technical Skills: Salesforce, Adobe Creative Suite, Microsoft Office Suite, Salesforce Sales Cloud, Salesforce Service Cloud, Google Analytics
Soft Skills: Communication, Customer Service, Leadership, Motivation, Negotiation, Teamwork

How to Write a Chief Sales Officer Resume

Here’s how to write a resume of your own.

Write Compelling Bullet Points

The best way to make your resume stand out is to use specific numbers and metrics to quantify your experience and achievements. So rather than saying you “managed sales team,” you could say that you “increased sales by 20% in first year as Chief Sales Officer, leading to a 30% increase in company valuation during exit.”

The second bullet point is much more powerful because it provides specific numbers that demonstrate your impact. And it also provides context by mentioning the company valuation during exit.

Identify and Include Relevant Keywords

When you apply for a chief sales officer (CSO) role, your resume is likely to go through an applicant tracking system (ATS) that scans it for specific keywords related to the job. If your resume doesn’t have enough of the right keywords, your application might not make it past the initial screening process.

To increase your chances of landing an interview, make sure to include relevant keywords throughout all sections of your resume. You can find a list of common CSO keywords below, but you should also take the time to read through the job posting and take note of terms that are repeated.

  • Sales Management
  • Business Development
  • Sales
  • Account Management
  • Strategy
  • Customer Relationship Management (CRM)
  • Direct Sales
  • Marketing Strategy
  • Business Strategy
  • Solution Selling
  • Business-to-Business (B2B)
  • Marketing
  • Cloud Computing
  • Lead Generation
  • Entrepreneurship
  • Strategy Consulting
  • Software as a Service (SaaS)
  • Executive Management
  • Customer Retention
  • Product Management
  • Sales Operations
  • Channel Partners
  • Cross-functional Team Leadership
  • Strategic Partnerships
  • International Sales
  • Start-ups
  • Contract Negotiation
  • P&L Management
  • Sales Process
  • New Business Development

Showcase Your Technical Skills

As a chief sales officer, you need to be proficient in a variety of software programs and systems in order to effectively manage your sales team. This might include customer relationship management (CRM) software, salesforce automation (SFA) software, and lead management software. You should also be familiar with data analysis tools, like Excel and Tableau, in order to effectively track your team’s sales performance.

In addition to your technical skills, you should also highlight your ability to manage and motivate a team of salespeople. This is an essential skill for chief sales officers, as they are responsible for leading and inspiring their team to reach their sales goals.


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