17 Client Liaison Interview Questions and Answers

Learn what skills and qualities interviewers are looking for from a client liaison, what questions you can expect, and how you should go about answering them.

A client liaison is the first point of contact between a company and its clients. As a client liaison, you will be responsible for managing client relationships, handling customer inquiries and complaints, and providing information about the company’s products and services.

To be successful in this role, you will need to have excellent communication and people skills. You will also need to be able to stay calm under pressure and have the ability to resolve conflict. If you have these skills and are looking for a new challenge, then a career as a client liaison may be for you.

Before you can start your new job, you will need to ace your job interview. To help you prepare, we have put together a list of the most common client liaison interview questions and answers.

Are you comfortable talking with people you don’t know?

This question is a good way to assess your communication skills. It can also show the interviewer how you might interact with clients and customers. When answering this question, it can be helpful to mention a specific time when you had to talk to someone new or unfamiliar.

Example: “I am definitely comfortable talking with people I don’t know. In my previous role as an administrative assistant, I was responsible for scheduling meetings between our CEO and other company executives. This required me to call many different people who were not familiar with our organization. However, I always made sure to introduce myself and explain why they were receiving the call. By doing so, I was able to build rapport with these individuals and make them more comfortable with our company.”

What are some of the most important qualities for a client liaison?

Employers ask this question to make sure you have the skills and abilities needed for the role. They want someone who is organized, friendly and empathetic. When answering this question, think about what qualities helped you succeed in previous roles.

Example: “I believe that empathy and communication are two of the most important qualities for a client liaison. As a liaison, I would be working with clients who may be upset or frustrated. It’s my job to help them feel comfortable and calm while also resolving their issues as quickly as possible. Communication is key because it allows me to understand exactly what they need from me. Empathy helps me put myself in their shoes so I can better relate to their situation.”

How would you handle a situation where a client was unhappy with the service they received?

This question can help interviewers understand how you handle conflict and whether or not you have the ability to diffuse it. In your answer, try to explain what steps you would take to resolve the situation while also maintaining a positive relationship with the client.

Example: “I once had a client who was unhappy with their service because they didn’t receive the same level of attention as other clients. I listened to them carefully and asked questions to make sure I understood exactly why they were upset. Then, I explained that we provide the same level of service to all our clients and apologized for any misunderstanding. Finally, I offered to give them a discount on their next order.”

What is your experience working with clients in a customer service role?

Customer service is an important skill to have when working as a client liaison. Employers ask this question to make sure you have experience in customer service roles and how they can benefit their company. In your answer, explain what skills you used in previous positions that are transferable to this role.

Example: “I worked as a receptionist at a law firm for three years. My main responsibility was answering phones and greeting clients who came into the office. I also helped with scheduling appointments and filing paperwork. This job taught me how to work well under pressure and prioritize tasks. It also gave me valuable communication skills, which I use every day in my current position.”

Provide an example of a time when you went above and beyond to help a client.

This question can help the interviewer understand your dedication to helping clients and how you might approach a similar situation in their company. Use examples from previous roles that highlight your customer service skills, ability to problem-solve or willingness to learn new things.

Example: “In my last role as a client liaison for an insurance company, I had a client who was having trouble understanding his policy. He called me multiple times with questions about different aspects of his coverage, including what he would need to do if he wanted to make changes to his policy. After talking with him on several occasions, I realized that he just needed someone to walk him through all of the details of his policy so he could fully understand it. So, I created a detailed document outlining everything he needed to know about his policy and emailed it to him.”

If a client has a question about a product or service, where do you think is the best place to answer it?

This question can help the interviewer understand how you would interact with clients and their questions. Your answer should show that you value your client’s time and want to make sure they get answers in a timely manner.

Example: “I think it is best to answer any questions about products or services as quickly as possible, so I would try to respond within 24 hours of receiving the question. If I am not available at that moment, I will send an email letting them know when I will be able to respond.”

What would you do if you were assigned to work with a client you didn’t get along with?

This question can help the interviewer assess your interpersonal skills and ability to work with clients you don’t get along with. Use examples from past experiences where you had to work with a client who was difficult or challenging, but still managed to maintain good relationships with them.

Example: “I once worked with a client who was very demanding and would often change his mind about what he wanted us to do for him. I found that being polite and respectful toward him helped me keep my cool when he became frustrated or impatient. He eventually started to respect me more because of how I handled myself in our interactions. Eventually, he began to trust me and rely on me as an expert in my field.”

How well do you understand our company’s products and services?

The interviewer may ask this question to assess your knowledge of the company’s products and services. This can be an important factor in determining whether you are a good fit for the position, as client liaison representatives must have a strong understanding of their company’s offerings. When answering this question, it can be helpful to mention specific aspects of the company that interest you or that you find unique.

Example: “I am very interested in your company’s product line because I think it is quite innovative. For example, I know that your company was one of the first to offer a new type of software that helps businesses manage their finances more effectively. I also understand how your company has expanded its offerings over time to include additional types of software and other business solutions.”

Do you have experience working with clients over the phone?

This question can help the interviewer determine if you have experience working with clients over the phone and how well you communicate. Use your answer to highlight your communication skills, ability to multitask and customer service orientation.

Example: “In my previous role as a client liaison, I worked primarily over the phone. My primary responsibility was helping customers find the right products for their needs. To do this, I would ask questions about what they were looking for and then use that information to search our database of products. If I didn’t have any relevant products in stock, I would place an order for them and let the customer know when it would arrive. This helped me build strong relationships with many of my clients.”

When meeting with a client in person, what is your preferred meeting location and setup?

This question can help the interviewer understand your interpersonal skills and how you interact with clients. Your answer should show that you are aware of the client’s preferences, such as their comfort level with technology or if they prefer face-to-face meetings.

Example: “I always try to meet my clients in person when possible because I find it is the best way to build rapport and trust. If a client prefers to communicate via email or phone calls, I will do so, but I always make sure to follow up with a meeting in person. For example, I recently had a client who preferred communicating by email. I responded to all of his emails within 24 hours and followed up with a phone call. After our conversation, he agreed to have a meeting in person.”

We want our client liaisons to be able to sell our products and services. What is your experience selling products or services and how did you do it?

This question is an opportunity to show the interviewer that you have experience selling and can do so in a professional manner. When answering this question, it’s important to highlight your communication skills and ability to persuade others.

Example: “In my previous role as a client liaison, I was responsible for generating new leads by cold calling potential clients. I would call businesses within a certain industry and try to find out if they were experiencing any challenges or problems. If I found one, I would offer our services to help solve their problem. This strategy helped me generate over $100,000 in revenue each month.”

Describe your process for keeping track of your clients’ information.

This question can help the interviewer understand how you organize your work and prioritize tasks. Your answer should show that you have a system for organizing information, whether it’s through technology or other means.

Example: “I use an online calendar to keep track of my clients’ appointments and important dates. I also store all their contact information in my phone so I always have it with me. This helps me stay organized and ensures I don’t miss any deadlines or important events.”

What makes you stand out from other client liaisons?

Employers ask this question to learn more about your qualifications and how you can contribute to their company. When answering, it’s important to highlight your unique skills or experiences that make you a valuable candidate for the role. You may also want to mention any certifications you have in customer service or communication.

Example: “I believe my ability to communicate with clients is one of my greatest strengths as a client liaison. I am always willing to listen to what a client has to say and respond to them in a timely manner. In fact, I once had a situation where a client was upset because they didn’t receive a response from their last email. I apologized profusely and explained that I would be happy to answer any questions they had. The client responded positively and we were able to resolve the issue.”

Which industries do you have the most experience working in?

This question can help the interviewer understand your experience level and how it may relate to their company. You can use this opportunity to explain any relevant skills you have that could benefit them, such as communication or teamwork.

Example: “I’ve worked in both healthcare and financial industries, where I gained valuable experience working with clients who had unique needs. In my current role, I work primarily with small businesses, helping them create marketing strategies and develop budgets for advertising campaigns. These experiences have helped me build a strong foundation of client-focused skills.”

What do you think is the most important aspect of customer service?

This question can help the interviewer understand your customer service philosophy. Your answer should reflect a commitment to providing excellent customer service and helping customers feel valued. You can also use this opportunity to show that you value teamwork by mentioning how it helps you provide better customer service.

Example: “I think the most important aspect of customer service is making sure my clients are happy with their experience. I always strive to exceed expectations, so they leave feeling like they got more than what they paid for. Teamwork is also very important to me because it allows me to collaborate with other team members who have different skills and experiences. This makes us all stronger as we work together to solve problems and meet our client’s needs.”

How often do you contact your clients?

This question can help the interviewer understand how often you will be in contact with them and what your communication style is. You should answer honestly, but also consider that some clients may prefer less frequent contact than others.

Example: “I usually try to call my clients at least once a month, although I know some people prefer to only hear from me every few months. If they don’t respond to my first message within two weeks, I’ll send another one just to check in. I find this helps ensure that everyone’s needs are being met. I also like to meet with my clients in person at least twice a year so we can discuss their goals and make sure everything is going well.”

There is a client you’ve been working with who suddenly stops responding to your communications. How do you react?

This question can help the interviewer understand how you react to challenging situations and whether or not you have a plan for handling them. In your answer, try to demonstrate that you are proactive in anticipating potential problems and developing solutions before they occur.

Example: “I would first make sure I had followed up with the client at least once every two weeks. If there was still no response after this, I would contact my supervisor to discuss what steps we could take next. Depending on the nature of our relationship, I might also reach out to the client’s manager or another person who may be able to provide insight into why the client has stopped responding.”


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