Career Development

What Does a Client Relationship Manager Do?

Find out what a client relationship manager does, how to get this job, and what it takes to succeed as a client relationship manager.

Client relationship managers are responsible for building and maintaining relationships with clients. They work with a variety of different companies, from small businesses to large corporations, helping them develop strategies that will keep their customers happy and satisfied.

Client relationship managers may also be tasked with developing new products or services based on client feedback. This might include anything from creating new features for existing products to developing entirely new offerings that meet the needs of specific client groups.

Client Relationship Manager Job Duties

A client relationship manager typically has a wide range of responsibilities, which can include:

  • Resolving client concerns or problems by communicating with other members of the company’s staff as needed
  • Recommending solutions to complex problems or offering advice on complex issues
  • Establishing long-term relationships with clients in order to build trust and maintain loyalty
  • Assisting in the development of new products or services that meet clients’ needs
  • Conducting research on potential new clients to determine their viability as potential clients for the firm
  • Reviewing reports, proposals, or other materials submitted by clients to ensure they are accurate and complete
  • Negotiating contracts with clients to ensure that they are fair and legally binding for all parties concerned
  • Identifying potential opportunities for cross-selling additional products or services to existing clients
  • Working with other members of the team to develop strategies for winning new business from existing clients

Client Relationship Manager Salary & Outlook

Client relationship managers’ salaries vary depending on their level of education, years of experience, and the size and industry of the company. They may also earn additional compensation in the form of commissions and bonuses.

  • Median Annual Salary: $95,000 ($45.67/hour)
  • Top 10% Annual Salary: $207,000 ($99.52/hour)

The employment of client relationship managers is expected to grow at an average rate over the next decade.

Demand for these workers depends on the demand for financial planning services. As the large baby-boom generation ages and clients need help planning for retirement, demand for client relationship managers will increase.

Client Relationship Manager Job Requirements

A number of qualifications are necessary to become a client relationship manager. They include:

Education: Most client relationship managers need a bachelor’s degree. Some of the most common majors for this role are business, marketing and communications. Some companies may hire candidates who have an associate’s degree, but most prefer a bachelor’s.

Training & Experience: Client relationship managers typically receive on-the-job training. This training may include learning the company’s policies and procedures, as well as the software and technology they use. Training may also include learning about the products and services the company offers and how to sell them.

Certifications & Licenses: Certifications enable professionals to prove their qualifications to current and future employers. Client relationship managers can earn certifications to gain more practical knowledge of their daily responsibilities, test their professional skills and further advance their career.

Client Relationship Manager Skills

Client Relationship Managers need the following skills in order to be successful:

Communication: Communication is the act of conveying information to others. As a client relationship manager, you may be responsible for communicating with clients, colleagues and other stakeholders. You may also be responsible for communicating company updates to clients. Effective communication can help you build trust with clients and help you sell products and services.

Empathy: Empathy is the ability to understand another person’s perspective and feelings. As a client relationship manager, empathy is an important skill to have when interacting with clients. You can use empathy to help you understand your clients’ needs and concerns and find solutions to their problems.

Problem-solving: Problem-solving is the ability to identify and address issues. As a client relationship manager, you may be responsible for resolving customer concerns. You may also be responsible for identifying and addressing issues that arise between customers and other employees.

Time management: Time management is another skill that can help you in your career as a client relationship manager. You may have many tasks to complete in a day, so it’s important to prioritize your work and manage your time wisely. This can help you to meet your company’s expectations and complete your tasks in a timely manner.

Product knowledge: As a client relationship manager, you should have a thorough understanding of the products and services your company offers. This is important so you can answer questions from clients and provide them with the information they need to make a decision. You can also use product knowledge to help clients find the right product for them.

Client Relationship Manager Work Environment

Client relationship managers typically work in an office environment, although they may travel to meet with clients or attend conferences. They typically work regular business hours, although they may occasionally work evenings or weekends to accommodate their clients’ schedules. They may also work overtime to meet deadlines or to prepare for important meetings. Client relationship managers typically work in a fast-paced environment and must be able to juggle multiple tasks simultaneously. They must be able to handle stress well and be able to think quickly and make decisions under pressure.

Client Relationship Manager Trends

Here are three trends influencing how client relationship managers work. Client relationship managers will need to stay up-to-date on these developments to keep their skills relevant and maintain a competitive advantage in the workplace.

The Need for a More Personalized Experience

The trend of personalized experiences is growing in popularity as customers become more and more accustomed to having things done exactly the way they want them done. This is especially true when it comes to customer service, where people are looking for a more personal experience that feels more like a conversation than a transaction.

As a result, businesses need to be prepared to provide a more personalized experience for their customers. This means providing better service and understanding what each customer wants and needs. It also means being able to communicate with customers in a way that makes them feel heard and understood.

More Focus on Employee Engagement

Employee engagement is becoming an increasingly important focus for businesses, as they realize the importance of keeping employees happy and productive.

As a client relationship manager, you can capitalize on this trend by developing strategies to help your clients keep their employees engaged. This may include creating programs that reward employees for good work, or helping to create a positive company culture.

Greater Use of Technology

The use of technology in business is increasing every year, and this is particularly true in the area of client relationships. As technology becomes more widespread, businesses are finding new ways to use it to connect with clients and improve the customer experience.

Client relationship managers who are able to utilize technology will be more successful in the future, as they will be able to find new ways to connect with clients and build relationships.

How to Become a Client Relationship Manager

A career as a client relationship manager (CRM) can be incredibly rewarding. It offers the opportunity to work with a variety of clients and industries, develop relationships, and help businesses grow.

To become a CRM, you’ll need to have strong communication skills, be able to build rapport quickly, and be able to connect with people on a personal level. You should also be able to think creatively about how to solve problems and come up with solutions that meet both your and your client’s needs.

It’s also important to be able to manage multiple tasks simultaneously and stay organized. As a CRM, you’ll likely be required to travel occasionally for meetings and presentations.

Related: How to Write a Client Relationship Manager Resume

Advancement Prospects

The best way to advance in this career is to develop strong relationships with clients. By providing excellent customer service and developing a good rapport with clients, you will be more likely to be promoted to a higher position. Additionally, it is important to be proactive and take on additional responsibilities when possible. By taking on more work and demonstrating your abilities, you will be more likely to be considered for a promotion. There are also many opportunities for advancement if you are willing to move to a different company. By networking and keeping your eye out for new opportunities, you can find a position that is a better fit for your skills and goals.

Client Relationship Manager Job Description Example

At [CompanyX], we believe that happy clients are the key to a successful business. We are looking for an experienced Client Relationship Manager (CRM) to join our team and help us foster strong, long-lasting relationships with our clients. The ideal candidate will have experience managing client relationships in a fast-paced environment and will be able to quickly build rapport with clients. They will be responsible for managing the client relationship lifecycle, from initial contact to project completion. The CRM will work closely with the account management and project management teams to ensure that client expectations are being met and that projects are running smoothly.

Duties & Responsibilities

  • Maintain strong relationships with clients by providing quality customer service, handling customer inquiries and complaints in a timely manner, and addressing their needs
  • Understand the client’s business and objectives to provide them with the best possible service
  • Serve as the primary point of contact for the client, keeping them updated on the status of their account and any changes that may affect them
  • Proactively identify opportunities to improve the client experience and increase satisfaction
  • Collaborate with other departments to ensure that the client’s needs are being met
  • Develop and maintain a deep knowledge of the company’s products and services
  • Keep abreast of industry trends and developments to better understand the client’s needs
  • Prepare reports and presentations for clients as needed
  • Attend client meetings and events, both in person and virtually
  • Build and maintain a network of contacts within the client organization
  • Manage multiple projects simultaneously while meeting deadlines
  • Train and mentor new team members as needed

Required Skills and Qualifications

  • Bachelor’s degree in business, marketing, or related field
  • 5+ years proven experience in customer service, sales, or a similar role
  • Proven track record of meeting and exceeding targets
  • Exceptional communication, negotiation, and presentation skills
  • Excellent organizational and time-management skills
  • Strong ability to build relationships and rapport with clients

Preferred Skills and Qualifications

  • Master’s degree in business, marketing, or related field
  • 7+ years proven experience in customer service, sales, or a similar role
  • Experience working in a fast-paced, high-pressure environment
  • Fluency in more than one language
  • Advanced computer skills, including CRM software

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