Career Development

What Does a Communications Coordinator Do?

Find out what a communications coordinator does, how to get this job, and what it takes to succeed as a communications coordinator.

Communications coordinators are responsible for managing the flow of information within an organization. They commonly work with public relations professionals to develop and implement a consistent communications strategy that supports the organization’s overall goals and objectives.

Communications coordinators may also be tasked with developing internal communications strategies, such as how best to inform employees about new policies or procedures.

Communications Coordinator Job Duties

Communications coordinators have a wide range of responsibilities, which can include:

  • Coordinating internal and external communications including press releases, website updates, social media, newsletters, and event planning
  • Writing copy for advertising campaigns, brochures, catalogs, flyers, mailers, billboards, banners, radio spots, television commercials, or other promotional materials
  • Coordinating with clients regarding project deliverables, deadlines, and budgets
  • Reviewing client contracts for accuracy and legality
  • Developing marketing plans for products or services based on target audiences and business goals
  • Coordinating public relations campaigns by arranging interviews with reporters from newspapers, radio stations, or television stations
  • Developing and distributing press kits that include background information about the company or organization being promoted
  • Managing communications with employees via email, text messages, newsletters, social media platforms such as Facebook or Twitter, or other means
  • Organizing and hosting events such as press conferences, product launches, charity fundraisers, networking mixers, and awards ceremonies

Communications Coordinator Salary & Outlook

Communications coordinators’ salaries vary depending on their level of education, years of experience, and the size and industry of the company. They may also earn additional compensation in the form of bonuses.

  • Median Annual Salary: $52,500 ($25.24/hour)
  • Top 10% Annual Salary: $80,500 ($38.7/hour)

The employment of communications coordinators is expected to grow faster than average over the next decade.

Employment growth will be driven by the increasing use of mobile devices and social media platforms, which require a large number of people to coordinate their efforts. In addition, the need for public relations specialists in healthcare settings will continue as more people receive care from providers who are part of large health systems.

Communications Coordinator Job Requirements

A communications coordinator typically needs to have the following qualifications:

Education: Communications coordinators need a bachelor’s degree in communications, public relations, journalism or another related field. These programs teach students the fundamentals of communication, including writing, research, media and interpersonal skills.

Training & Experience: Communications coordinators typically receive on-the-job training. This training may include learning the company’s policies and procedures, the software they use and the workflow of the department. Communications coordinators may also receive training in the specific skills they need for their role, such as writing and editing.

Certifications & Licenses: Certifications are not usually a requirement to become a communications coordinator, but they can help you become a more competitive candidate when applying for jobs.

Communications Coordinator Skills

Communications coordinators need the following skills in order to be successful:

Communication: The ability to communicate effectively is an important skill for a communications coordinator. You may be responsible for communicating with clients, colleagues and other stakeholders. You may also be responsible for creating and sending written and verbal messages. This skill can help you to convey information clearly and to understand the messages you receive.

Organization: Organization is a crucial skill for a communications coordinator because it allows you to complete your work on time and with high quality. You may be responsible for managing multiple projects at once, so it’s important to be able to prioritize your tasks and keep track of deadlines. Organization also allows you to be efficient with your time and resources, which can help you save your company money.

Public speaking: Public speaking is a necessary skill for communications coordinators, as they often present information to groups of people. This can include speaking to a large audience at a conference or presenting information to a small group of employees. Public speaking can also include presenting information through a video or webinar.

Time management: Time management is the ability to manage multiple tasks and deadlines simultaneously. This is an important skill for communications coordinators, as they often oversee multiple projects at once. For example, a communications coordinator might be responsible for updating a company’s social media accounts, writing blog posts, creating marketing materials and managing a calendar of events. Being able to manage all of these tasks effectively is an important skill for this position.

Technology: The role of a communications coordinator often requires the use of various types of technology, including computers, smartphones, video equipment and more. Having a strong understanding of technology and how to use it is an important skill for a communications coordinator.

Communications Coordinator Work Environment

Communications coordinators work in a variety of settings, including corporate offices, advertising agencies, public relations firms, and government agencies. They typically work full time and may have to work evenings and weekends to meet deadlines. Although much of their work is done in an office setting, they may also travel to attend meetings or to conduct research. Communications coordinators may work under a great deal of pressure to meet deadlines and produce high-quality work. They must be able to handle multiple projects simultaneously and be able to work well under pressure.

Communications Coordinator Trends

Here are three trends influencing how communications coordinators work. Communications coordinators will need to stay up-to-date on these developments to keep their skills relevant and maintain a competitive advantage in the workplace.

The Need for Better Communication Between Teams

The need for better communication between teams is becoming increasingly important in today’s business world. This is because teams are often working on projects together, and they need to be able to communicate effectively in order to be successful.

Communications coordinators can play a key role in this process by helping to create a culture of communication within their team. They can also help to facilitate communication between other teams, which can be very helpful when working on large projects.

More Focus on Employee Engagement

Employers are beginning to focus more on employee engagement as a way to improve productivity and reduce turnover. Communications coordinators can use this trend to their advantage by developing strategies that encourage employees to feel connected to the company and its goals.

This trend also means that communications coordinators will need to be skilled in creating engaging content that keeps readers interested. In addition, they will need to be able to manage social media channels and develop marketing campaigns that resonate with customers.

The Importance of Being Mobile-Friendly

As technology advances, businesses are becoming increasingly mobile-friendly. This means that communications coordinators need to be familiar with designing and developing websites that are compatible with mobile devices.

In order to stay competitive, businesses need to be able to reach out to potential customers wherever they are. This means that communications coordinators need to be able to design and develop websites that are easy to navigate on mobile devices.

How to Become a Communications Coordinator

Communications coordinators have a lot of options when it comes to career paths. They can move up the ladder and become communications directors, or they can specialize in a particular area such as marketing communications, public relations, or corporate communications.

One way to stand out from the crowd is to develop expertise in a particular area. For example, if you want to work in marketing communications, then focus on developing your skills in writing, graphic design, and video production. You can also build your network by attending industry events and connecting with professionals on LinkedIn.

Related: How to Write a Communications Coordinator Resume

Advancement Prospects

Communications coordinators typically start out in entry-level positions and advance to positions of greater responsibility over time. As they gain experience, they may move into supervisory or managerial roles, or they may specialize in a particular area of communications, such as public relations, marketing, or event planning. With further education and training, communications coordinators may become communications directors or vice presidents.

Communications Coordinator Job Description Example

At [CompanyX], we are looking for a Communications Coordinator who will be responsible for assisting with the development and implementation of internal and external communication plans and strategies. The Communications Coordinator will work closely with the Communications Manager to develop content for various channels including website, social media, email, and print. This role will also be responsible for managing projects and timelines, as well as coordinating with other departments to ensure alignment with overall communications objectives. The ideal candidate will have excellent writing, editing, and project management skills, as well as the ability to think strategically and work independently.

Duties & Responsibilities

  • Assist in the development and implementation of communications plans, including but not limited to media relations, social media, digital marketing, and traditional marketing
  • Write, edit, and proofread a variety of materials such as press releases, website content, blog posts, articles, e-newsletters, and presentations
  • Develop relationships with members of the media and secure positive coverage in print, broadcast, and online outlets
  • Monitor news stories, identify opportunities for proactive and reactive media outreach, and pitch story ideas to reporters and editors
  • Plan and execute special events, trade shows, and conferences, including developing invitations, arranging logistics, and preparing on-site materials
  • Manage and maintain accurate contact lists, media databases, and other communications tools and resources
  • Assist in the development and execution of social media strategies, including content creation, community management, and reporting
  • Design and produce high-quality collateral such as brochures, fact sheets, infographics, and annual reports
  • Take photographs and create videos at events and speaking engagements, and manage an extensive photo and video library
  • Serve as project manager for various communications initiatives, ensuring tasks are completed on time and within budget
  • Provide administrative support to the communications team, including scheduling meetings and travel, processing invoices, and ordering supplies
  • Perform other duties as assigned

Required Skills and Qualifications

  • Bachelor’s degree in communications, public relations, or related field
  • 3-5 years professional experience in communications, public relations, or a related field
  • Excellent writing, editing, and proofreading skills
  • Exceptional organizational skills and attention to detail
  • Ability to manage multiple projects simultaneously and meet deadlines in a fast-paced environment
  • Proficient in Microsoft Office, with aptitude to learn new software and systems

Preferred Skills and Qualifications

  • Master’s degree in communications, public relations, or related field
  • Experience working in a nonprofit or association environment
  • Experience with graphic design, web design, or video production
  • Experience with social media platforms and best practices

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