Resume

Communications Lead Resume Example & Writing Guide

Use this Communications Lead resume example and guide to improve your career and write a powerful resume that will separate you from the competition.

Communications is an integral part of any organization. It’s how companies get their message out to their customers, how they share news about new products or services, how they promote their brands, and how they engage with the public.

If you’re looking for a role that gives you the opportunity to build relationships and tell stories—all while shaping an organization’s public image—communications might be the perfect career choice for you!

Here are some tips and an example to follow when writing your communications resume to land your next job in this competitive field.

Mary Thompson
Chicago, IL | (123) 456-7891 | [email protected]
Summary

Strategic communications professional with experience in both for-profit and nonprofit sectors. Demonstrates expertise in developing and executing communications plans, managing media relations, and crafting compelling content. Passionate about using communications as a tool to drive social change.

Education
Southern Illinois University Carbondale Jun '10
B.A. in Journalism and Mass Communications
Experience
Company A, Communications Lead Jan '17 – Current
  • Developed and implemented a comprehensive communications plan to increase awareness of the organization’s mission, programs, and services among current supporters as well as new audiences.
  • Managed all aspects of social media platforms including Facebook, Twitter, Instagram, LinkedIn, YouTube, and blog posts.
  • Oversaw creation of content for print materials such as brochures and newsletters in addition to digital marketing efforts on websites and email campaigns.
  • Collaborated with staff across departments to develop strategies that support organizational goals while also meeting business objectives through effective use of resources available.
  • Provided leadership by setting an example for others within the department regarding work ethic and attention to detail while maintaining a positive attitude at all times during stressful situations or when faced with challenges.
Company B, Communications Lead Jan '12 – Dec '16
  • Created a weekly email newsletter that was sent to over 1,000 subscribers and increased the company’s email list by 25%
  • Managed social media accounts for Twitter, Facebook and Instagram with an average engagement rate of 10%
  • Collaborated with marketing team on content creation for website homepage redesign project (increased site traffic by 20%)
  • Spearheaded new product launch campaign resulting in 100% increase in sales from previous year
  • Conducted market research to identify trends and opportunities within industry; presented findings at quarterly meetings
Company C, Communications Coordinator Jan '09 – Dec '11
  • Led the development and implementation of all marketing and communications initiatives, including advertising, public relations, social media, and events.
  • Managed the production of all marketing materials, including print, digital, and social media content.
  • Collaborated with the sales team to develop and execute promotional strategies that drive revenue growth.
Certifications
  • Certified in Public Relations (CPR)
  • Certified Social Media Strategist
  • Google AdWords Certified
Skills

Industry Knowledge: Communications, Public Relations, Branding, Press Releases, Photography, Social Media, Community Management, Copywriting, Marketing, Communications Strategy
Technical Skills: Adobe Creative Cloud, Wix, WordPress, Adobe Photoshop, Adobe Illustrator, Microsoft Office Suite, Microsoft Excel, Microsoft PowerPoint
Soft Skills: Communication, Leadership, Teamwork, Time Management, Problem Solving, Critical Thinking, Creativity

How to Write a Communications Lead Resume

Here’s how to write a resume of your own.

Write Compelling Bullet Points

Bullet points are the most effective way to showcase your experience and qualifications. But rather than simply listing your responsibilities, you can make your resume more interesting by using bullet points to describe the results of your work.

For example, rather than saying you “managed social media accounts,” you could say that you “increased Twitter followers by 20% in six months, contributing to a 10% increase in website traffic during that time.”

The second bullet point is much more interesting and provides a clear indication of your impact on the company.

Related: What Is a Communications Lead? How to Become One

Identify and Include Relevant Keywords

When you apply for a communications lead role, your resume will likely be scanned by an applicant tracking system (ATS) for certain keywords. ATS programs rank resumes based on the number of relevant keywords that are found throughout the document. If your resume doesn’t include enough of the right terms, your application might not make it past the initial screening process.

The best way to identify the right keywords is to read through the job posting and take note of the terms that are used most often. Then, use those same words throughout your resume when describing your experience and skills. Here are some common communications lead keywords:

  • Digital Marketing
  • Social Media Marketing
  • Content Strategy
  • Social Media
  • Copywriting
  • Marketing Strategy
  • Search Engine Optimization (SEO)
  • Public Relations
  • Writing
  • Blogging
  • Marketing
  • Digital Media
  • Digital Strategy
  • Press Releases
  • Online Marketing
  • Digital Communications
  • Integrated Marketing
  • Newsletters
  • Strategic Communications
  • Advertising
  • Journalism
  • Press Relations
  • Editing
  • Online Advertising
  • Event Planning
  • Corporate Communications
  • Corporate Social Responsibility
  • Digital Media Planning
  • Adobe Photoshop
  • Media Relations

Showcase Your Technical Skills

As a communications lead, you will be responsible for managing and executing communications plans. This will require you to be proficient in a variety of software programs and systems, including project management software, graphic design software, and social media platforms. Additionally, you should have experience with public relations, event planning, and marketing.

Some of the most commonly used software programs and systems in communications include: Microsoft Office Suite, Adobe Creative Suite, Hootsuite, and MailChimp. If you have experience with any of these programs or others like them, be sure to list them in your technical skills section.

Related Resume Examples

Previous

Housekeeping Coordinator Resume Example & Writing Guide

Back to Resume
Next

Chief Academic Officer Resume Example & Writing Guide