Career Development

What Does a Communications Manager Do?

Find out what a communications manager does, how to get this job, and what it takes to succeed as a communications manager.

Communications managers are responsible for managing the public image of an organization. They develop and implement communications strategies that help their company build relationships with customers, clients, vendors, and other stakeholders.

Communications managers may work on a variety of projects at any given time. These projects might include developing press releases or writing social media posts to inform the public about new products or services. They may also be tasked with creating marketing materials such as brochures or web pages.

Communications Manager Job Duties

Communications managers typically have a wide range of responsibilities, which can include:

  • Reviewing marketing campaigns to determine whether they are effective in reaching their goals
  • Managing budgets and financial resources to ensure that all company objectives are met
  • Conducting studies to determine how effective current marketing efforts are, and recommending changes based on the findings
  • Managing the development of new products or services by working with designers and engineers to ensure that they meet customer needs
  • Developing and implementing public relations strategies to build brand awareness, promote products or services, and increase sales
  • Coordinating with other departments to plan events such as trade shows or conventions
  • Reviewing media coverage of the company’s products or services to identify any negative coverage that requires follow up from a public relations firm or executive staff members
  • Establishing and maintaining relationships with key individuals in the media industry for the purpose of promoting products or services through advertising
  • Planning and coordinating meetings, events, and conferences for individuals or groups within the organization

Communications Manager Salary & Outlook

Communications managers’ salaries vary depending on their level of education, years of experience, and the size and industry of the company. They may also earn additional compensation in the form of bonuses.

  • Median Annual Salary: $76,500 ($36.78/hour)
  • Top 10% Annual Salary: $135,000 ($64.9/hour)

The employment of communications managers is expected to grow faster than average over the next decade.

Employment growth will be driven by the increasing importance of communications in business and other organizations. As more companies and organizations use social media, mobile devices, and other forms of communication, demand for these workers will increase.

Communications Manager Job Requirements

A communications manager typically needs to have the following qualifications:

Education: Communications managers need at minimum a bachelor’s degree in communications, public relations, journalism or another related field. Some employers prefer candidates who have a master’s degree in communications, public relations or journalism.

Training & Experience: Communications managers typically receive on-the-job training in their role. This training may include learning about the company’s products and services, the company’s communication strategies and the company’s organizational structure. Communications managers who work for government agencies may need to learn about the agency’s policies and procedures.

Certifications & Licenses: Certifications are not usually a requirement to become a communications manager. However, obtaining a professional certification can help you become a more competitive candidate when applying for jobs.

Communications Manager Skills

Communications managers need the following skills in order to be successful:

Communication: The ability to communicate effectively is an essential skill for a communications manager. You may be responsible for creating and sending emails, writing social media posts, speaking to clients and employees and more. Effective communication can help you convey your message, answer questions and build relationships.

Leadership: Leadership skills can help you communicate effectively with your team. You can use your leadership skills to motivate your team, create a positive work environment and encourage your team to meet their goals. You can also use your leadership skills to delegate tasks, provide feedback and help your team grow professionally.

Organization: Organization is the ability to keep track of multiple tasks and deadlines at once. As a communications manager, you may be responsible for managing multiple projects at once. Organization skills can help you prioritize your tasks and manage your time effectively.

Marketing: Marketing is the process of promoting a product or service to a target audience. It involves creating a message that appeals to the audience and encourages them to take action. Effective marketing can help a company grow and improve its reputation. Communications managers with marketing skills can develop effective marketing campaigns for their organizations.

Technology: The ability to understand and use technology is an important skill for a communications manager. This is because the communications industry is rapidly changing and evolving. You may need to learn new software, hardware and other technology to keep up with the latest trends and methods.

Communications Manager Work Environment

Communications managers work in a variety of settings, including corporate offices, advertising agencies, public relations firms, and government agencies. They typically work full time and may have to work evenings and weekends to meet deadlines. Although much of their work is done in an office setting, they may also travel to attend meetings or to visit clients. Communications managers may work under a great deal of pressure to meet deadlines and produce results. They must be able to handle stress and be able to work well under pressure.

Communications Manager Trends

Here are three trends influencing how communications managers work. Communications managers will need to stay up-to-date on these developments to keep their skills relevant and maintain a competitive advantage in the workplace.

The Need for Better Communication Between Teams

The need for better communication between teams is becoming increasingly important in today’s business world. This is because teams are often working on projects that require a high level of collaboration in order to be successful.

Communications managers can play a key role in improving communication between teams by creating systems and processes that help them to work together more effectively. They can also provide training and support to help team members communicate more effectively with each other.

The Importance of Being an Influencer

The importance of being an influencer is becoming increasingly clear in the world of business. In order to be successful, businesses now need to be able to influence not only their customers, but also the people around them.

This means that communications managers need to be able to not only create great content, but also promote it in a way that gets people excited about what they have to say. By understanding how to be an influencer, communications managers can become more successful in their careers.

A Greater Focus on Employee Engagement

Employee engagement has become a major focus for many businesses in recent years. This is because employers have realized that having engaged employees leads to greater productivity and profitability.

As communications managers, you can play a key role in helping to foster employee engagement within your company. This can be done by creating a culture of open communication where employees feel comfortable sharing their ideas and opinions.

How to Become a Communications Manager

Communications managers have a lot of opportunities to specialize in different areas. They can focus on corporate communications, public relations, marketing communications, or digital communications. They can also choose to specialize in a particular industry or type of organization.

No matter what area they choose to specialize in, communications managers need to be able to write and speak effectively. They also need to be able to think strategically about how best to reach their target audiences. And they need to be able to manage multiple projects simultaneously.

Related: How to Write a Communications Manager Resume

Advancement Prospects

There are many ways to advance in the field of communications, but it often depends on the individual’s goals and interests. For example, someone interested in management may get a master’s in business administration, while someone interested in research may get a PhD in communications.

There are also many different types of communications positions, so it is possible to move up within a particular area of communications. For example, a public relations specialist might eventually become a public relations manager, and a marketing communications specialist might eventually become a marketing communications director.

Communications Manager Job Description Example

At [CompanyX], we understand that two-way communication is key to a successful organization. We are looking for an experienced communications manager to join our team and help us continue to build and maintain strong relationships with our employees, customers, partners, and other stakeholders. The ideal candidate will have a proven track record in developing and executing effective communication plans and strategies. He or she will be an excellent writer and editor, with the ability to produce clear and concise messages for a variety of audiences and channels. The communications manager will also be a skilled project manager, able to juggle multiple projects and deadlines with ease.

Duties & Responsibilities

  • Develop and execute communications plans that support business objectives, including media relations, thought leadership, employee communications, and crisis management
  • Write and edit high-quality content for a variety of channels, including website, social media, email, and print collateral
  • Serve as a company spokesperson to the media, proactively securing positive press coverage and managing negative situations when they arise
  • Develop strong relationships with key members of the media and act as a resource for reporters on deadline
  • Plan and execute events that generate awareness and drive engagement with key audiences
  • Manage outside agencies and vendors to ensure quality work and value for money
  • Monitor industry trends and competitor activity, providing insights and recommendations to senior management
  • Maintain up-to-date knowledge of all relevant company policies and procedures
  • Keep abreast of new technologies and developments in the field of communications
  • Train and mentor junior team members, providing guidance and feedback on their work
  • Prepare reports and presentations for senior management on the effectiveness of communications initiatives
  • Stay within budget by monitoring spending and making cost-effective decisions

Required Skills and Qualifications

  • Bachelor’s degree in communications, public relations, marketing, or related field
  • 5-7 years of experience in a communications role, with increasing levels of responsibility
  • Proven track record of developing and executing successful communications campaigns
  • Exceptional writing, editing, and proofreading skills
  • Experience managing budgets and timelines
  • Strong project management skills

Preferred Skills and Qualifications

  • Master’s degree in communications, public relations, marketing, or related field
  • Experience working in a global or matrixed organization
  • Experience with crisis communications
  • Fluency in more than one language
  • Digital marketing experience

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