Career Development

What Does a Community Manager Do?

Find out what a community manager does, how to get this job, and what it takes to succeed as a community manager.

Community managers are the liaisons between local government, businesses and residents. They work to improve the quality of life in their communities by encouraging civic engagement, promoting local businesses, and ensuring that residents have access to the resources they need to live healthy and productive lives.

Community managers may also be responsible for managing social media accounts for their municipality or organization. This might include creating content, scheduling posts, responding to comments and questions, etc.

Community Manager Job Duties

Community managers have a wide range of responsibilities, which can include:

  • Communicating with fans and followers via social media channels such as Facebook, Twitter, Tumblr, Instagram, Pinterest, and others
  • Analyzing data to determine what types of content are most popular among users and what types of content perform poorly
  • Monitoring website traffic statistics to identify trends in how users interact with the site
  • Coordinating with designers to develop new features or make changes to existing features on the website
  • Working with other members of a team to develop strategies for promoting products or services through social media channels
  • Observing trends in pop culture or the technology industry to identify topics that are likely to gain traction with users
  • Reviewing comments posted by users, responding to questions or concerns, and removing inappropriate content when necessary
  • Developing an overall strategy for interacting with community members using social media channels, email listservs, blogs, forums, etc.
  • Researching community best practices to determine how to set up online communities in a way that fosters engagement from users

Community Manager Salary & Outlook

Community managers’ salaries vary depending on their level of education, years of experience, and the size and type of organization they work for. They may also earn additional compensation in the form of bonuses or commissions.

  • Median Annual Salary: $52,500 ($25.24/hour)
  • Top 10% Annual Salary: $115,000 ($55.29/hour)

The employment of community managers is expected to grow at an average rate over the next decade.

Growth in the population and the aging of the baby-boom generation will lead to increased demand for community managers. As more people live longer, they are likely to remain active and continue to live in their communities. This should result in continued demand for community managers who can help older adults maintain their independence and stay in their homes.

Related: In-Depth Community Manager Salary Guide

Community Manager Job Requirements

A community manager typically needs the following qualifications:

Education: Community managers are typically required to have at least a bachelor’s degree. Some of the most common majors for community managers are communications, public relations and marketing.

Training & Experience: Community managers typically receive on-the-job training. This training may include learning about the company’s products and services, the company’s culture and the community manager’s role and responsibilities. Training may also include shadowing a current community manager or other employee until they are comfortable enough to complete tasks on their own.

Certifications & Licenses: Some online certification programs can help you increase your knowledge of the industry and refine your skills.

Community Manager Skills

Community managers need the following skills in order to be successful:

Social media skills: Community managers use social media to promote events, share information and engage with their audience. Having strong social media skills can help you grow your community and increase engagement.

Public speaking skills: Community managers often need to give presentations to their team or to other stakeholders. This can include everything from a short welcome speech to a full-length presentation. Public speaking skills can help you feel more comfortable when you need to speak in front of a group of people.

Decision-making skills: Community managers often make decisions quickly and with little notice. They need to be able to assess a situation and make a decision that’s best for the community. This can include everything from deciding on a new marketing strategy to resolving conflicts between members.

Interpersonal skills: Community managers often work with a team of other professionals, including other community managers, marketing teams, sales teams and more. It’s important for community managers to be able to work with others and develop positive relationships with them. This can help them to collaborate on projects and share resources.

Critical thinking skills: Community managers use critical thinking skills to solve problems and make decisions. They may use these skills to develop strategies for engaging members, increasing member retention and improving member satisfaction. Community managers may also use critical thinking skills to identify and address challenges that arise during events or campaigns.

Community Manager Work Environment

Community managers are responsible for the day-to-day operations of a community. They may work in a variety of settings, such as residential complexes, senior citizen centers, or gated communities. Some community managers work for property management companies that oversee multiple communities. Others work for homeowner associations that manage a single community. Community managers typically work full time, and their work hours may include evenings and weekends to attend meetings or events. Some community managers may be on call 24 hours a day to respond to emergencies. The work can be stressful, as community managers must juggle the needs and concerns of residents, the board of directors, and the property owner.

Community Manager Trends

Here are three trends influencing how community managers work. Community managers will need to stay up-to-date on these developments to keep their skills relevant and maintain a competitive advantage in the workplace.

More Brands Will Focus on Brand Advocacy

Brands are increasingly realizing the importance of brand advocacy, or having customers who are passionate about their products and are willing to promote them to others.

Community managers are in a unique position to foster brand advocacy, as they are responsible for building relationships with customers and helping them feel connected to the brand. By creating a strong community around the brand, community managers can encourage customers to become advocates and help promote the brand to others.

Customer Experience Will Be The Top Priority

As businesses become more focused on customer experience, they will need community managers who can create and manage online communities that are supportive and helpful.

Community managers who are able to create a positive experience for customers will be in high demand, as they will be able to help businesses improve customer satisfaction and loyalty. In addition, community managers who are able to create a strong community will be able to generate word-of-mouth marketing for their businesses.

The Role of Social Media Influencers in Influencer Marketing

The role of social media influencers in influencer marketing is becoming increasingly important. As social media platforms continue to grow in popularity, businesses are looking for ways to reach more customers through these channels.

This is where social media influencers come in. By leveraging the reach of social media influencers, businesses can connect with more customers and drive more sales. As a community manager, it is important to understand how to identify and work with social media influencers to promote your brand.

More Attention to Community Operations

Community management is becoming an increasingly important role in many businesses. This is due to the fact that online communities are becoming more and more important for companies as a way to connect with customers and create a sense of loyalty among them.

As community management becomes more popular, community managers will need to be experts in not only managing communities, but also in marketing, customer service, and product development. This will allow them to create a more holistic experience for community members and help to drive business goals.

Focus on Curation and Content Strategy

As businesses focus more on content marketing, the role of the community manager is becoming increasingly important. Community managers are responsible for curating and managing the content that is produced by the company, as well as developing strategies for promoting it.

This trend is leading to an increased demand for community managers who have strong content strategy skills. As more businesses focus on content marketing, the community manager will become an even more essential part of the team.

More Job Opportunities

Community management is an important role in many businesses, and it is becoming increasingly more popular as companies realize the value of having a designated individual to manage their online presence.

As community management becomes more popular, more job opportunities will become available for those with the necessary skills. Community managers will need to be able to navigate social media platforms, write engaging content, and manage customer relationships.

How to Become a Community Manager

A community manager career can be extremely rewarding. You’ll get to know your members and help them connect with one another. You’ll also get to know your company and its products or services inside and out.

When starting your community manager career, it’s important to think about the kind of community you want to build. Do you want a tight-knit community where members know each other well, or do you want a large, diverse community where members can connect with anyone they choose? Once you’ve decided on the kind of community you want to build, it’s time to start recruiting members.

Use social media, your company website, and other online channels to recruit new members. Make sure you have a strong presence on all the major social networks, and be sure to post interesting and engaging content that will attract people to your community.

Related: How to Write a Community Manager Resume

Advancement Prospects

Community managers can advance their careers by taking on more responsibility within their organization, such as managing a larger team or budget. They can also move into more senior roles, such as director of community or head of social media. Those with experience in a particular industry or vertical may also move into a niche role, such as healthcare community manager or education community manager. Those with strong writing and editing skills may move into content marketing or communications roles. And finally, those with a background in customer service may move into customer success or customer support roles.

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