Competitive Intelligence Analyst Resume Example & Writing Guide

Use this Competitive Intelligence Analyst resume example and guide to improve your career and write a powerful resume that will separate you from the competition.

Competitive intelligence analysts are tasked with researching and analyzing competitors—their business models, products and services, strengths and weaknesses, opportunities and threats—in order to help their organizations stay ahead of the curve.

If you enjoy digging up data and uncovering valuable insights, competitive intelligence could be the perfect career for you. And because competitive intelligence is such a specialized field, there are very few companies that have a dedicated competitive intelligence department. That means there’s a lot of room for growth within a competitive intelligence role because there are so few people doing it.

To land your dream job as a competitive intelligence analyst, you’ll need a resume that showcases your skills and experience in this field. Follow these tips and resume example to write a competitive intelligence analyst resume that hiring managers will love.

Jennifer Thomas
Houston, TX | (123) 456-7891 | [email protected]

Proven competitive intelligence analyst with experience in the technology, automotive, and retail industries. Demonstrated ability to collect and analyze data to identify business opportunities and threats. Skilled in market research, trend forecasting, and competitive analysis.

University of Texas at Dallas Jun '10
M.S. in Management
University of Texas at Dallas Jun '06
B.S. in Business Administration
Company A, Competitive Intelligence Analyst Jan '17 – Current
  • Analyzed data from multiple sources (e.g., web analytics, CRM) to provide insights into the company’s business performance and market trends.
  • Developed dashboards for senior management that summarized key metrics in a visually appealing way and presented findings at weekly executive meetings.
  • Conducted competitive analysis of industry competitors by collecting information on pricing, products/services offered, marketing strategies, etc.
  • Assisted with the development of new product offerings based on competitor activity as well as internal capabilities and limitations.
  • Provided support for other departments within the organization including Sales & Marketing, Finance, Operations, Human Resources, etc..
Company B, Competitive Intelligence Analyst Jan '12 – Dec '16
  • Analyzed data from multiple sources, including internal and external documents, to identify trends in the market
  • Conducted competitive intelligence research on new products or services that could impact company’s product line
  • Developed a comprehensive competitor analysis report for senior management using all available information
  • Created an automated system to track competitors’ activities and monitor their progress towards strategic goals
  • Provided regular reports on industry trends and competitor activity to top executives
Company C, Research Assistant Jan '09 – Dec '11
  • Assisted with the development of a study to examine factors related to non-academic attrition and retention among students at a private university in Northern Virginia, such as financial status, parental expectations, academic motivation and support from family & friends.
  • Conducted qualitative research using focus groups composed by gender and year, transcribed audio recordings, coded data for patterns that appear across multiple transcripts and analyzed results in SPSS.
  • Wrote up final report including findings, suggestions for improvement based on these results and recommendations along with appendices containing transcriptions and coding columns used from each transcript.
  • Certified Competitive Intelligence Professional (CCIP)
  • Certified Professional Investigator (CPI)
  • Certified Fraud Examiner (CFE)

Industry Knowledge: Competitive Analysis, Market Research, Competitive Intelligence, Business Intelligence, Data Analysis
Technical Skills: Business Objects, Business Intelligence, SQL, Tableau, Microsoft Office Suite, Google Analytics
Soft Skills: Analytical Thinking, Problem Solving, Data Analysis, Communication, Leadership, Data Visualization

How to Write a Competitive Intelligence Analyst Resume

Here’s how to write a competitive intelligence analyst resume of your own.

Write Compelling Bullet Points

The best way to make your resume stand out is to use strong, specific language. So rather than saying you “analyzed data,” you could say you “analyzed customer purchase data to identify opportunities for cross-selling.”

The second bullet point is much more specific and provides a clear picture of what you did and the outcome of your work. And that’s what hiring managers want to see—quantifiable results!

Identify and Include Relevant Keywords

When you submit your resume for a competitive intelligence analyst role, it’s likely that it will be screened by an applicant tracking system (ATS). This program will scan your resume for certain keywords related to the job in order to determine whether your skills and experience are a match for the position. If you don’t have enough relevant keywords on your resume, the ATS might discard your application.

To increase your chances of getting an interview, use this list of keywords as a starting point to help you identify the most relevant skills and experiences to include on your resume:

  • Competitive Intelligence
  • Market Research
  • Competitive Analysis
  • Market Analysis
  • Market Intelligence
  • Business Analysis
  • Market Research Reports
  • Google Analytics
  • Strategic Planning
  • Business Strategy
  • Competitive Analysis & Intelligence
  • Microsoft Power BI
  • Tableau
  • Market Analysis Tools
  • SQL
  • Customer Relationship Management (CRM)
  • Google Ads
  • Business Planning
  • Competitive Strategy
  • Analytical Skills
  • Data Analysis
  • Competitive Intelligence Products
  • Business Intelligence (BI)
  • Business Analysis Services
  • Software as a Service (SaaS)
  • Data Mining
  • Internal Research
  • Analytics
  • Adobe Analytics

Showcase Your Technical Skills

As a competitive intelligence analyst, you need to be proficient in a variety of software programs and systems in order to effectively do your job. This might include market research software, business intelligence software, and data analysis software. You should also be familiar with social media platforms and have experience conducting online research.

Some of the most commonly used programs and systems in the field of competitive intelligence are:

– Market Research Software: Nielsen, comScore, GfK – Business Intelligence Software: IBM Cognos, Microsoft SQL Server, Oracle Business Intelligence Enterprise Edition – Data Analysis Software: SAS, SPSS, R – Social Media Platforms: Twitter, LinkedIn, Facebook


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