Consumer Insight Manager Resume Example & Writing Guide

Use this Consumer Insight Manager resume example and guide to improve your career and write a powerful resume that will separate you from the competition.

As an expert in your field, you know how to ask the right questions, identify trends, and uncover opportunities. You use this knowledge to craft compelling stories that resonate with customers and help them identify with your brand.

As a consumer insight manager, you’re responsible for the big picture—developing strategies and plans that help your company better understand its customers and meet their needs. You might conduct research, analyze data, or write reports that inform decisions about new products or services. Or you might work directly with designers, developers, and marketers to help them create more user-friendly products and services.

Whatever your role is, you need a solid understanding of your audience to do it well. And you need to be able to present your findings in a way that’s both compelling and easy to understand.

Here are some tips and an example to help you write a fantastic consumer insight manager resume that hiring managers will love.

James Smith
Houston, TX | (123) 456-7891 | [email protected]

Data-driven consumer insights manager with a passion for understanding how people think, feel, and behave. Recognized for ability to translate complex data into meaningful insights that drive business decisions. Skilled at working with cross-functional teams in fast-paced environments.

Southern Methodist University Jun '10
M.B.A. in Marketing
Southern Methodist University Jun '06
B.S. in Business Administration
Company A, Consumer Insight Manager Jan '17 – Current
  • Led the development of a new product offering for an existing client, increasing revenue by $1M annually within first year.
  • Conducted primary and secondary research to identify market opportunities and develop insights that informed business strategy.
  • Developed a comprehensive consumer segmentation model based on psychographic data to help clients better understand their customers’ needs and wants.
  • Managed a team of 5 researchers across multiple projects including quantitative analysis, qualitative focus groups, ethnography, etc., resulting in over 100 deliverables per month.
  • Created marketing materials such as white papers, infographics, videos, webinars, etc., which resulted in increased awareness among target audiences and contributed to overall growth of the company’s brand recognition by 20%.
Company B, Consumer Insight Manager Jan '12 – Dec '16
  • Conducted in-depth interviews with customers to identify their needs and preferences, resulting in a 25% increase in sales
  • Analyzed customer data from surveys and focus groups to determine trends that could be used for marketing purposes
  • Collaborated with other departments (sales, operations, finance) to develop strategies based on consumer insights
  • Managed the budget for all research activities; maintained an 85% cost/benefit ratio
  • Created reports summarizing findings and presented them at weekly team meetings
Company C, Marketing Research Analyst Jan '09 – Dec '11
  • Conducted primary and secondary research to support marketing decision making for new product development, market expansion, and other strategic initiatives.
  • Analyzed data using statistical methods to identify trends, relationships, and insights that informed marketing decisions.
  • Presented findings to internal stakeholders in a clear and concise manner to facilitate decision making.
  • Certified Consumer Insights Professional
  • Certified Marketing Research Professional
  • Certified Survey Methodologist

Industry Knowledge: Consumer Behavior, Market Research, Competitive Analysis, Data Analytics, Business Strategy
Technical Skills: Google Analytics, Excel, PowerPoint, Tableau, SPSS, QlikView
Soft Skills: Communication, Leadership, Teamwork, Problem Solving, Strategic Thinking, Attention to Detail, Time Management

How to Write a Consumer Insight Manager Resume

Here’s how to write a resume of your own.

Write Compelling Bullet Points

The best way to make your resume stand out is to include specific examples of your work. And the best way to do that is to use the “So what?” test. So what if you managed a team of 10 people? So what if you increased sales by 20%? Those are just numbers and don’t tell the whole story. But if you write that you managed a team of 10 people and increased sales by 20%, that’s much more interesting and provides a clear picture of what you did.

Identify and Include Relevant Keywords

When you apply for a consumer insight manager role, your resume goes through an applicant tracking system (ATS). This system is designed to scan your resume for certain keywords that indicate your relevant experience. If your resume doesn’t include enough of the right terms, your application might not make it past the initial screening process.

To increase your chances of getting an interview, you should focus on including relevant keywords in your resume. You can find these keywords by reading through job postings and taking note of the terms that keep popping up. Here are some of the most common consumer insight manager keywords:

  • Consumer Insight
  • Market Research
  • Analytics
  • Qualitative Research
  • Consumer Behavior
  • Survey Design
  • Quantitative Research
  • Retail
  • Survey Research
  • Business Analysis
  • Interviewing
  • Research
  • Focus Groups
  • Strategic Planning
  • Competitive Analysis
  • Marketing Strategy
  • Consumer Insights Consulting
  • Adobe Analytics
  • Stakeholder Management
  • SQL
  • Microsoft Access
  • Consumer Products
  • Product Development
  • Business Strategy
  • Analytics Consulting
  • Consumer Marketing
  • Marketing
  • Business Development
  • Concept Development
  • Social Media Marketing

Showcase Your Technical Skills

As a consumer insight manager, you need to be proficient in a variety of software programs and systems in order to effectively do your job. This might include market research software, data analysis software, and customer relationship management (CRM) software. Additionally, you need to be able to use Excel to create reports and presentations.

Recruiters are looking for consumer insight managers who are able to use technology to collect and analyze data, and who can then use that data to create actionable insights. So if you have experience with any of these programs or systems, be sure to list them on your resume.


Healthcare Compliance Manager Resume Example & Writing Guide

Back to Resume

Crane Technician Resume Example & Writing Guide