Consumer Insight Manager Resume Example & Writing Guide
Use this Consumer Insight Manager resume example and guide to improve your career and write a powerful resume that will separate you from the competition.
As an expert in your field, you know how to ask the right questions, identify trends, and uncover opportunities. You use this knowledge to craft compelling stories that resonate with customers and help them identify with your brand.
As a consumer insight manager, you’re responsible for the big picture—developing strategies and plans that help your company better understand its customers and meet their needs. You might conduct research, analyze data, or write reports that inform decisions about new products or services. Or you might work directly with designers, developers, and marketers to help them create more user-friendly products and services.
Whatever your role is, you need a solid understanding of your audience to do it well. And you need to be able to present your findings in a way that’s both compelling and easy to understand.
Here are some tips and an example to help you write a fantastic consumer insight manager resume that hiring managers will love.
How to Write a Consumer Insight Manager Resume
Here’s how to write a resume of your own.
Write Compelling Bullet Points
The best way to make your resume stand out is to include specific examples of your work. And the best way to do that is to use the “So what?” test. So what if you managed a team of 10 people? So what if you increased sales by 20%? Those are just numbers and don’t tell the whole story. But if you write that you managed a team of 10 people and increased sales by 20%, that’s much more interesting and provides a clear picture of what you did.
Identify and Include Relevant Keywords
When you apply for a consumer insight manager role, your resume goes through an applicant tracking system (ATS). This system is designed to scan your resume for certain keywords that indicate your relevant experience. If your resume doesn’t include enough of the right terms, your application might not make it past the initial screening process.
To increase your chances of getting an interview, you should focus on including relevant keywords in your resume. You can find these keywords by reading through job postings and taking note of the terms that keep popping up. Here are some of the most common consumer insight manager keywords:
- Consumer Insight
- Market Research
- Analytics
- Qualitative Research
- Consumer Behavior
- Survey Design
- Quantitative Research
- Retail
- Survey Research
- Business Analysis
- Interviewing
- Research
- Focus Groups
- Strategic Planning
- Competitive Analysis
- Marketing Strategy
- Consumer Insights Consulting
- Adobe Analytics
- Stakeholder Management
- SQL
- Microsoft Access
- Consumer Products
- Product Development
- Business Strategy
- Analytics Consulting
- Consumer Marketing
- Marketing
- Business Development
- Concept Development
- Social Media Marketing
Showcase Your Technical Skills
As a consumer insight manager, you need to be proficient in a variety of software programs and systems in order to effectively do your job. This might include market research software, data analysis software, and customer relationship management (CRM) software. Additionally, you need to be able to use Excel to create reports and presentations.
Recruiters are looking for consumer insight managers who are able to use technology to collect and analyze data, and who can then use that data to create actionable insights. So if you have experience with any of these programs or systems, be sure to list them on your resume.