Career Development

What Does a Content Coordinator Do?

Find out what a content coordinator does, how to get this job, and what it takes to succeed as a content coordinator.

Content coordinators are responsible for managing the flow of information within an organization. They work with writers, designers, and other content creators to ensure that everything is consistent and cohesive.

Content coordinators may also be tasked with creating their own content—they might write blog posts or create social media updates on behalf of their company.

Content Coordinator Job Duties

A content coordinator typically has a wide range of responsibilities, which can include:

  • Researching topics to develop content that meets audience needs
  • Writing and editing article content, including interviewing sources and fact checking
  • Conducting market research to identify target audiences and potential topics of interest
  • Working with writers to ensure that they have all the information needed to create quality content
  • Reviewing materials created by other content creators to ensure that they are consistent with the brand’s tone and style
  • Coordinating with writers to schedule production timelines and monitor progress on projects
  • Scheduling interviews with experts who can speak about hot topics in their field
  • Making sure that all content is compliant with state and federal laws regarding issues such as copyright violations, defamation, and invasion of privacy
  • Maintaining records of all publications and broadcast materials produced by the company

Content Coordinator Salary & Outlook

Content coordinators’ salaries vary depending on their level of education, years of experience, and the size and industry of the company. They may also earn additional compensation in the form of bonuses.

  • Median Annual Salary: $62,500 ($30.05/hour)
  • Top 10% Annual Salary: $122,000 ($58.65/hour)

The employment of content coordinators is expected to grow slower than average over the next decade.

Content coordinators will be needed to organize and manage the large amounts of information that organizations produce and collect. However, automation may limit the need for these workers in some industries. For example, content analysis software can identify topics and themes in written text.

Related: Content Coordinator Interview Questions and Answers

Content Coordinator Job Requirements

A content coordinator typically needs to have the following qualifications:

Education: Most employers require content coordinators to have at least a bachelor’s degree. Some of the most common majors for this role are English, journalism, communications and public relations.

Training & Experience: Content coordinators typically receive on-the-job training to learn the specific processes and procedures of their role. Training may include shadowing current content coordinators or learning from other company employees. Training may last for a few days to a few months, depending on the company and the role.

Certifications & Licenses: While content coordinators don’t require certifications to earn their position, they can earn certifications to gain more knowledge about their responsibilities and further advance their career.

Content Coordinator Skills

Content coordinators need the following skills in order to be successful:

Editing: Content coordinators often edit and proofread their own work and the work of others. They may also be responsible for ensuring that the content they create is free of errors. This requires attention to detail and the ability to identify and fix mistakes.

Research: The ability to conduct research is an important skill for a content coordinator. You may be responsible for finding information about a company’s history, its products or its competitors. You may also be responsible for finding images and videos to accompany the written content.

Communication: Communication is the act of conveying information through verbal or nonverbal means. As a content coordinator, you may be responsible for communicating with multiple departments and individuals. This requires effective communication skills, including the ability to listen, speak and write. You may also be responsible for communicating information to the public, which requires excellent communication skills.

Time management: Time management is the ability to plan and execute tasks in a timely manner. This is especially important for content coordinators, as they often have multiple projects they need to complete simultaneously. For example, they may be responsible for updating a blog, creating a social media post and updating a website. They need to ensure they complete each task by the deadline.

Organization: Organization is another important skill for content coordinators. They often have many tasks to complete in a short period of time, so they need to be able to prioritize their work and keep track of deadlines. Content coordinators also need to keep track of their work files and records, so organization is essential for their success.

Content Coordinator Work Environment

Content coordinators work in a variety of settings, including corporate offices, advertising agencies, public relations firms, and marketing departments. They may work for print publications, such as magazines and newspapers, or for online content providers. Most content coordinators work full time during regular business hours, although some may work evenings and weekends to meet deadlines. Some content coordinators may travel to attend conferences or to meet with clients.

Content Coordinator Trends

Here are three trends influencing how content coordinators work. Content coordinators will need to stay up-to-date on these developments to keep their skills relevant and maintain a competitive advantage in the workplace.

Content Marketing Will Become Even More Important

As content marketing becomes more and more important, content coordinators will need to develop skills that allow them to create high-quality content quickly and efficiently.

Content coordinators can utilize this trend by becoming familiar with the latest trends in content marketing and by learning how to create content that is both engaging and informative. They can also focus on developing relationships with other members of the marketing team so that they can work together to create a cohesive content strategy.

The Rise of the Content Strategist

The rise of the content strategist is a trend that is quickly gaining popularity among businesses. This is because content strategists are able to help businesses create content that is both effective and efficient.

Content coordinators can take advantage of this trend by becoming experts in content strategy. This means that they need to be able to understand what makes good content and how to create it in a way that is both effective and efficient. In addition, they need to be able to manage teams of writers and ensure that everyone is working towards the same goal.

More Focus on User Experience (UX)

User experience (UX) has become an increasingly important factor for businesses in recent years. This is because users are now more likely to judge a company based on its website or app than ever before.

As a result, content coordinators can play a key role in ensuring that user experience is top-notch. They can do this by creating content that is easy to read and navigate, as well as by designing layouts that are visually appealing.

How to Become a Content Coordinator

A career in content marketing is a great way to use your writing skills and develop an understanding of how content can be used to reach and engage customers. It’s also a field that’s constantly evolving, so there’s always new things to learn and new ways to apply your skills.

To get started in content marketing, you need to have a strong foundation in writing and editing. You should also be able to think creatively about how to create engaging content that will resonate with your target audience. And finally, you need to be able to work effectively within a team environment to produce high-quality content on schedule.

If you want to become a content marketer, start by developing your writing and editing skills. Read widely and write often, both for pleasure and for professional purposes. Also try your hand at creative writing, which will help you develop your ability to come up with interesting ideas and tell stories.

Once you have a strong foundation in writing and editing, start exploring the world of content marketing. Read blogs and articles about best practices in content marketing, watch videos and listen to podcasts, and attend workshops and webinars. Try your hand at creating some content yourself, either for your own blog or for someone else’s.

Advancement Prospects

There are many ways to advance your career as a content coordinator. One of the best ways is to get more education and training in your field. This will make you more qualified for higher-level positions. Another way to advance your career is to gain more experience. This can be done by taking on more responsibility at your current job, or by moving to a new job with more responsibility. As you gain more experience and knowledge, you will be able to advance to higher-level positions, such as content manager or content director.

Content Coordinator Job Description Example

At [CompanyX], we produce high-quality content that informs, entertains, and inspires. We’re looking for a detail-oriented content coordinator to join our team and help us continue to create content that our readers love. The ideal candidate will have experience managing content, developing editorial calendars, and working with writers, editors, and designers. He or she will be highly organized and able to juggle multiple projects at once. The content coordinator will be responsible for ensuring that all content is accurate, on-brand, and on-schedule.

Duties & Responsibilities

  • Serve as the liaison between the content team and other departments, ensuring that all content needs are met in a timely and efficient manner
  • Assist with the development and implementation of content strategy
  • Write, edit, and proofread various types of content including but not limited to website copy, blog posts, articles, whitepapers, eBooks, etc.
  • Manage the content calendar and ensure that all deadlines are met
  • Conduct keyword research and utilize SEO best practices when creating and optimizing content
  • Monitor web analytics to identify trends and make recommendations for content optimization
  • Stay up-to-date on industry trends and newsworthy topics to ensure that the content is relevant and engaging
  • curate and repurpose existing content as needed
  • collaborate with designers, videographers, and other creatives to develop visually appealing content
  • manage the content library and keep it organized and accessible
  • track content performance and report on findings
  • assist with content marketing initiatives such as social media campaigns, email marketing, lead generation, etc.

Required Skills and Qualifications

  • Bachelor’s degree in journalism, communications, marketing, or related field
  • 2-4 years of professional writing and editing experience
  • Exceptional organizational skills and attention to detail
  • Ability to multitask and meet deadlines in a fast-paced environment
  • Strong verbal and written communication skills
  • Proficiency in Microsoft Office, Google Docs, and content management systems

Preferred Skills and Qualifications

  • Experience working with WordPress or other content management systems
  • Proofreading experience and familiarity with standard style guides
  • Experience coordinating projects and team members
  • Graphic design skills and experience with Adobe Creative Suite


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