Career Development

What Does a Content Curator Do?

Find out what a content curator does, how to get this job, and what it takes to succeed as a content curator.

Content curators are responsible for finding, organizing and presenting content to their audience. They may work in a variety of industries, but they’re commonly found in marketing departments or as freelancers who provide services to companies looking to improve their online presence.

Content curators often use social media platforms like Facebook and Twitter to find relevant information that can be used to inform the company’s overall strategy. They might also scour the web for interesting articles, videos, images, etc., that could be repurposed into blog posts, infographics, ebooks, etc.

Content Curator Job Duties

A content curator typically has a wide range of responsibilities, which can include:

  • Identifying relevant content that is not readily available through existing channels, including social media platforms and industry-specific websites
  • Presenting information in a visually appealing manner to draw attention to key points
  • Coordinating with other departments to obtain information or materials that are needed to create new content pieces
  • Conducting research to find new content ideas that are relevant to a specific audience or industry
  • Evaluating content based on its accuracy, validity, and relevance to an industry or topic
  • Highlighting important information in order to make it easier for readers to find what they’re looking for
  • Recommending changes to content so that it is more effective at achieving its purpose
  • Editing text to correct spelling, grammar, punctuation, or terminology errors
  • Curating content from multiple sources (newspapers, magazines, blogs, etc.) into a single location for easy access

Content Curator Salary & Outlook

Content curators’ salaries vary depending on their level of education, years of experience, and the type of company they work for. They may also earn additional compensation in the form of bonuses.

  • Median Annual Salary: $52,500 ($25.24/hour)
  • Top 10% Annual Salary: $122,000 ($58.65/hour)

The employment of content curators is expected to grow much faster than average over the next decade.

Demand for content curation is expected to increase as more companies recognize the value of their data and seek ways to organize and make sense of it. Content curators will be needed to organize and present this information in a way that is useful and easy to understand.

Related: Content Curator Interview Questions and Answers

Content Curator Job Requirements

A content curator typically needs to have the following qualifications:

Education: A master’s degree is often a minimum requirement to become a content curator. Some of the most common master’s degrees for this field include library science, information science, and digital media. Some of the coursework you can expect to complete includes research methods, information organization, and information technology.

Training & Experience: Content curators typically receive on-the-job training. They may learn the specific software and processes used by their employer during their first few weeks on the job. They may also receive training in the company’s style and voice.

Certifications & Licenses: While content curators don’t have to earn a certification to get a job, this credential can help them find a higher-paying job and gain additional skills.

Content Curator Skills

Content curators need the following skills in order to be successful:

Research: Content curators need to be able to research topics and find information that’s relevant to their audience. This can include finding images, videos and other types of media that support the topic. You may also need to research the history of a topic or find information about the author of a piece of content.

Editing: Content curators often edit and revise content to ensure it’s accurate and consistent with the brand’s voice. They may also edit content to make it more readable or visually appealing. For example, a content curator may rewrite a paragraph to make it shorter or change the font to make it easier to read.

Search engine optimization (SEO): Search engine optimization is the process of optimizing a website to rank higher in search engine results. Content curators may use SEO to help their employers’ websites rank higher in search engine results. This can help the company’s website receive more traffic and generate more revenue.

Social media marketing: Social media marketing is the process of creating and distributing content on social media platforms. Content curators often use social media marketing to promote their employer’s social media accounts and encourage users to share their content. This skill can help you develop strategies to grow your audience and increase the number of times users share your content.

Content creation: Content curators often create content for their employer’s website or social media channels. This requires knowledge of the company’s brand and voice, as well as the ability to create engaging content that attracts and retains visitors. Content curators also create their own content, such as blog posts, social media posts and videos. This requires the ability to create quality content that meets the employer’s standards.

Content Curator Work Environment

A content curator is responsible for finding, organizing, and sharing information on a particular topic or within a specific industry. This can be done through a variety of online platforms, such as social media, blogs, and websites. A content curator typically works in an office setting and works regular business hours; however, they may also be required to work evenings and weekends to meet deadlines or to stay up-to-date on current trends. The job can be stressful at times, as it requires the ability to handle multiple tasks simultaneously and to meet deadlines. However, most content curators find the work to be stimulating and enjoyable, as it allows them to be creative and to share their knowledge with others.

Content Curator Trends

Here are three trends influencing how content curators work. Content curators will need to stay up-to-date on these developments to keep their skills relevant and maintain a competitive advantage in the workplace.

Content Marketing Will Become More Technical

As content marketing becomes more technical, content curators will need to develop new skills in order to stay competitive.

Content curators can still be successful in this new environment by developing their expertise in specific areas and becoming known as experts in those fields. They can also focus on creating high-quality content that is both informative and entertaining.

The Rise of the Content Strategist

The rise of the content strategist is a trend that is quickly gaining popularity among businesses. This is because content strategists are able to help companies create content that is both effective and efficient.

Content curators can take advantage of this trend by becoming experts in content strategy. This includes understanding how to create content that is both engaging and useful for readers. In addition, content strategists need to be able to work with a variety of different teams within a company in order to create content that meets the needs of all stakeholders.

More Focus on User Experience (UX)

User experience (UX) has become an increasingly important factor in determining the success of a website or product. This is because users are now more likely to judge a product based on its user interface rather than its features.

As a result, content curators will need to focus on creating content that is not only accurate but also easy to read and understand. They will also need to be familiar with current trends in UX design in order to create content that appeals to users.

How to Become a Content Curator

A content curator career can be a great way to combine your love of writing with your interest in the digital world. As a content curator, you’ll be responsible for finding and sharing the best content on a given topic. This could include articles, videos, infographics, and more.

To become a successful content curator, it’s important that you have a strong understanding of the subject matter you’re covering. You should also be able to find relevant and engaging content that will appeal to your target audience. Additionally, it’s important that you have excellent communication skills so that you can effectively communicate your findings to your readers.

Advancement Prospects

There are many ways to advance your career as a content curator. One of the best ways is to get more education and training in the field. There are many online and offline courses available that can help you learn more about content curation, content marketing, and other related topics. Additionally, attending conferences and networking with other professionals in the field can help you advance your career.

Another great way to advance your career is to start your own content curation business. This can be a great way to build your portfolio, get more experience, and earn more money. If you have a passion for content curation and are willing to put in the hard work, starting your own business can be a great way to advance your career.

Finally, another way to advance your career is to get involved with a professional content curation association. These associations can provide you with networking opportunities, educational resources, and other benefits that can help you advance your career.

Content Curator Job Description Example

Are you a whiz at finding the most interesting, informative, and engaging content on the web? Do you have a knack for curating content that is relevant to your audience? If so, we want you to join our team as our content curator.

As our content curator, you will be responsible for finding, curating, and publishing content on our website and social media channels. You will work closely with our editorial team to ensure that all content is high-quality and aligns with our brand voice. In addition to curating content, you will also be responsible for creating original content, such as blog posts, infographics, and social media posts.

If you are a creative thinker with a passion for content, we want you on our team.

Duties & Responsibilities

  • Find, select, and share the most relevant and engaging content for our audience across all social media platforms
  • Write original content as needed to supplement curated content
  • Monitor trends and conversations in order to identify new content opportunities
  • Stay up-to-date on best practices and make recommendations for content strategy
  • collaborate with other team members to ensure a cohesive content strategy
  • Develop and maintain relationships with industry thought leaders and influencers
  • Identify and track metrics to measure the success of content curation efforts
  • Generate reports on content performance and present findings to stakeholders
  • Manage content calendar and ensure timely publishing of content
  • Edit and optimize content for search engine optimization
  • repurpose existing content into new formats as needed
  • Perform quality assurance checks on all content before publication

Required Skills and Qualifications

  • Bachelor’s degree in communications, journalism, English, or related field
  • 3-5 years professional writing and editing experience
  • Exceptional research skills and attention to detail
  • Strong organizational skills and multitasking ability
  • Ability to work independently and with a team to meet deadlines
  • Proficiency in Microsoft Word, Excel, and Adobe Acrobat Pro

Preferred Skills and Qualifications

  • Master’s degree in communications, journalism, English, or related field
  • Experience working with content management systems, WordPress, etc.
  • Proofreading experience and familiarity with standard style guides
  • A keen eye for detail and appreciation of great design
  • Experience with search engine optimization (SEO)


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