Career Development

What Does a Content Marketing Manager Do?

Find out what a content marketing manager does, how to get this job, and what it takes to succeed as a content marketing manager.

Content marketing managers are responsible for creating and managing all of the content that appears on their company’s website, social media accounts, blog posts, etc. They work closely with other members of their organization to determine what types of content will be produced and how it will be presented to consumers.

Content marketing managers may also have a hand in developing strategies for distributing this content across various platforms. This might include determining which pieces of content should be posted to Facebook or Twitter, when they should be posted, and how often they should be updated.

Content Marketing Manager Job Duties

A content marketing manager typically has a wide range of responsibilities, which can include:

  • Establishing metrics to track progress and success of marketing campaigns, such as brand awareness, lead generation, and conversion rates
  • Researching current trends in the industry to identify opportunities for content creation
  • Developing a content strategy based on audience needs, industry trends, and business objectives
  • Developing and managing the content production process from start to finish, including hiring writers, designers, and developers, as well as overseeing the editing and publishing process
  • Coordinating with marketing teams to ensure that content is aligned with advertising campaigns and company events
  • Reviewing articles for spelling and grammatical errors before publishing them online
  • Creating original content for blogs, newsletters, and social media channels such as Facebook, Twitter, and LinkedIn
  • Managing the planning, creation, production, and distribution of digital content across multiple channels and formats
  • Creating a content calendar and maintaining relationships with content creators to ensure that all projects are completed on time and within budget

Content Marketing Manager Salary & Outlook

Content marketing managers’ salaries vary depending on their level of education, years of experience, and the size and industry of the company. They may also earn additional compensation in the form of bonuses or commissions.

  • Median Annual Salary: $76,500 ($36.78/hour)
  • Top 10% Annual Salary: $122,000 ($58.65/hour)

The employment of content marketing managers is expected to grow faster than average over the next decade.

Demand for content marketing is expected to increase as more companies recognize its value and invest in it. Content marketing managers will be needed to create and manage the content that supports these efforts.

Content Marketing Manager Job Requirements

A content marketing manager typically needs the following qualifications:

Education: Content marketing managers typically need a bachelor’s degree in marketing, communications or English. Some employers prefer candidates who have a master’s degree in marketing or a related field. Relevant coursework includes marketing strategy, research, statistics, economics, business and communication.

Training & Experience: Content marketing managers typically receive on-the-job training to learn the specific processes and procedures of their role. Training may include shadowing other employees in the marketing department or learning from a senior content marketing manager. Training may also include learning the software and technology the company uses to create content.

Certifications & Licenses: While certifications are not usually required for content marketing manager roles, they can help you stand out when applying for a position.

Content Marketing Manager Skills

Content marketing managers need the following skills in order to be successful:

Writing skills: Content marketing managers often write their own content, so strong writing skills are important for this job. They may also write their company’s social media posts, emails and other marketing materials.

Marketing skills: Marketing skills are another important skill for content marketing managers. These professionals use their marketing skills to create and implement marketing strategies for their organizations. They use their marketing skills to create and promote content, analyze the success of their content and make changes to improve their content.

Research skills: Content marketing managers need research skills to find information for their content. They need to know how to find information on topics that they may not be familiar with. They also need research skills to find data that supports their content.

Social media marketing skills: Social media marketing involves creating and managing content on social media platforms. This can include writing posts, creating graphics and videos and interacting with followers. Content marketing managers often have strong social media marketing skills, as they are responsible for creating content that attracts and engages an audience.

Strategic planning: Strategic planning is the ability to create a plan that aligns with an organization’s goals. As a content marketing manager, strategic planning is an important skill to have because it allows you to create a plan that helps your company grow its audience and increase its sales. For example, you might create a plan that includes a variety of different types of content, such as blog posts, social media posts and infographics.

Content Marketing Manager Work Environment

The content marketing manager works in an office environment during regular business hours. They may occasionally travel to meet with clients or attend conferences. The job is generally sedentary, although some standing and walking may be required when attending meetings or events. The content marketing manager is often required to work overtime to meet deadlines or to coordinate with other departments within the company. The job can be stressful at times, but the content marketing manager is usually able to work independently and has a great deal of control over their work.

Content Marketing Manager Trends

Here are three trends influencing how content marketing managers work. Content marketing managers will need to stay up-to-date on these developments to keep their skills relevant and maintain a competitive advantage in the workplace.

Content Marketing Becomes More Strategic

As content marketing becomes more strategic, it is becoming a key component of many businesses’ marketing strategies. This means that content marketing managers will need to be even more strategic in their approach to content creation.

They will need to be able to identify the most important topics for their audience and create content that is both engaging and informative. They will also need to be able to measure the success of their content campaigns and make adjustments as needed.

Content Marketing Becomes More Collaborative

As content marketing becomes more collaborative, content marketers will need to work closely with other members of the marketing team.

This trend is happening because businesses are realizing the value of having a team of people working together on content projects. By collaborating on content, businesses can produce higher-quality content that is better suited to their target audience. In addition, this trend allows businesses to utilize the different skills and expertise of their team members.

More Focus on Personalization

As consumers become more accustomed to receiving personalized experiences online, businesses are beginning to focus on providing similar experiences for their customers. This is especially true in the world of content marketing, where businesses are trying to create content that is specifically tailored to each individual customer.

Content marketing managers can capitalize on this trend by creating content that is personalized to each customer’s interests and needs. This will help to ensure that customers feel like they are getting a unique experience from the business, which can lead to increased loyalty and sales.

How to Become a Content Marketing Manager

A content marketing manager career path can be a great way to combine your love of writing with your interest in marketing. As a content marketing manager, you’ll be responsible for creating and managing all the content on your company’s website, blog, and social media channels. This could include articles, videos, infographics, and more.

To become a successful content marketing manager, it’s important that you have strong writing skills and are able to create engaging content that will resonate with your target audience. You should also have experience working in marketing and be familiar with the latest trends in digital marketing.

If you want to become a content marketing manager, start by building up your portfolio of writing samples. You can do this by blogging about topics related to your industry, or by writing guest posts for other blogs. Also make sure to stay up-to-date on the latest marketing trends so that you can create effective content that will drive results.

Related: How to Write a Content Marketing Manager Resume

Advancement Prospects

There are many ways to advance your career as a content marketing manager. One way is to move into a higher-level position within your company, such as a director or vice president of marketing. Another way is to start your own content marketing agency. This can be a great option if you have a strong network of clients and contacts. Finally, you can also advance your career by becoming a thought leader in the content marketing industry. This can be done by writing a book, speaking at conferences, or teaching courses on content marketing.

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