Hiring/Managing Employees

Content Specialist Job Description Template

A well written content specialist job description will help ensure you hire the right person. Learn how to write one using our template and writing guide.

In order to have a successful website or blog, you need great content. This is where a Content Specialist comes in. A Content Specialist is responsible for creating, editing, and managing the content on a website or blog. They make sure that the content is high-quality, accurate, and engaging.

If you are looking to hire a Content Specialist, it is important to write a clear and concise job description. This will help you attract candidates with the right skills and experience. Here are some tips for writing a Content Specialist job description:

Be clear about the responsibilities of the role. Include a list of duties and expectations.

Outline the required skills and qualifications.

Provide details about the company culture and work environment.

Explain what makes your company unique and why someone should want to work there.

By following these tips, you can write a Content Specialist job description that will help you find the right candidate for the job.

What Does a Content Specialist Do?

Content Specialists develop, curate and manage written, visual or audio content for a company’s website, blog, social media channels or other digital platforms. They collaborate with other members of the marketing team to create content that is on-brand and aligned with the company’s marketing goals. Content Specialists often have a background in journalism, marketing or communications. They are responsible for ensuring that all content is accurate, error-free and meets the company’s standards for quality. In addition to creating new content, Content Specialists also optimize existing content to ensure it is performing well and reaching the intended audience.

Content Specialist Job Description Template

As a content specialist at [CompanyX], you will be responsible for creating, editing, and managing a variety of written content across multiple channels. This includes website content, blog posts, articles, social media posts, email newsletters, and more. You will collaborate closely with other members of the marketing team, as well as with subject matter experts within the company, to produce high-quality, accurate, and engaging content. An understanding of SEO and how to optimize content for search engines is essential. The ideal candidate will be a strong writer with excellent editing and research skills, as well as the ability to manage multiple projects simultaneously.

Duties & Responsibilities

  • Write, edit, and proofread a variety of content including but not limited to: website copy, blog posts, articles, whitepapers, eBooks, infographics, email campaigns, and social media updates
  • Understand the client’s business, products, and services, as well as their target audience in order to produce relevant and engaging content
  • Conduct keyword research and utilize SEO best practices to ensure that all content is optimized for search engines
  • Develop an understanding of the client’s competitors and their content strategies in order to produce unique and original content
  • Work with the design team to ensure that all content is visually appealing and easy to consume
  • Manage multiple projects simultaneously and meet all deadlines in a fast-paced environment
  • collaborate with other members of the marketing team to develop and execute content marketing plans
  • Keep up-to-date with the latest industry trends and developments in order to produce timely and relevant content
  • Monitor analytics to gauge the effectiveness of published content and make necessary changes/adjustments
  • Brainstorm new and innovative ideas for content that will resonate with the target audience
  • Repurpose existing content into different formats (e.g. turning a blog post into an infographic)
  • Share content across social media platforms and track engagement metrics

Required Skills and Qualifications

  • Bachelor’s degree in journalism, English, communications, or related field
  • 2-4 years professional writing experience with a solid portfolio of work
  • Exceptional writing, editing, and research skills
  • Ability to work independently and with a team to meet deadlines
  • Excellent organizational skill and multitasking ability
  • Proficiency in Microsoft Word, Excel, and Adobe Acrobat Pro

Preferred Skills and Qualifications

  • Social media or content marketing experience
  • Proofreading experience and familiarity with standard style guides
  • Experience working with content management systems, WordPress, etc.
  • A keen eye for detail and appreciation of great design
  • Creativity and innovative thinking
  • Flexibility and adaptability

How to Write a Content Specialist Job Description

The following job description template has been created with the requirements for a content specialist in mind.

Job Brief

A job brief is a section of a job description that provides an overview of the position and what the company is looking for in a candidate. It is important to include a job brief because it helps to set the tone for the rest of the job description and gives candidates a snapshot of what the role entails.

When writing a job brief for a content specialist, it is important to highlight the key responsibilities of the role and the qualifications that the ideal candidate would possess. The job brief should also briefly touch on the company’s culture and how the content specialist would fit into the team.

Here is an example of a job brief for a Content Specialist:

We are looking for a Content Specialist to join our team. In this role, you will be responsible for creating and managing content across our website and social media channels. To be successful in this role, you should have experience in content creation and copywriting, as well as a passion for digital marketing.

If you are a creative thinker with a strong understanding of the latest trends in digital marketing, we want to hear from you!


A content specialist is responsible for creating, editing and managing various types of content. The responsibilities of a content specialist would depend on the specific needs of your organization. Here are some of the more common responsibilities:

  • Plan, develop and manage content for multiple channels such as website, social media, blog, etc.
  • Conduct keyword research to identify relevant keywords and topics for SEO purposes
  • Develop editorial calendar and content strategy in alignment with business goals
  • Generate ideas for new content and improve existing content
  • Edit and proofread content created by other team members
  • Ensure all content is accurate, consistent and meets quality standards
  • Optimize content for search engines using relevant keywords
  • Analyze web traffic data to understand content performance and identify areas for improvement
  • Coordinate with other departments such as marketing, sales, design, etc. to ensure smooth workflow

Skills and Qualifications

The skills and qualifications section of your content specialist job description is where you list the must-have skills and qualifications that are required for the role. This is different from the preferred skills and qualifications, which are the skills and qualifications that would be nice for a candidate to have but are not required.

Some examples of skills and qualifications that could be listed in the required section of a content specialist job description include:

  • Bachelor’s degree in English, journalism, communications or a related field
  • 3 to 5 years of experience writing and editing web content
  • Experience using content management systems (CMS) such as WordPress, Drupal or Joomla
  • Basic HTML and CSS knowledge
  • SEO knowledge

As you can see, the skills and qualifications required for a content specialist can vary depending on the organization. However, there are a few skills and qualifications that are commonly required for the role.


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