Copywriter Resume Example & Writing Guide
Use this Copywriter resume example and guide to improve your career and write a powerful resume that will separate you from the competition.
Copywriters write the words that sell stuff. They craft marketing materials like brochures, websites, and advertisements that convince people to buy a product or service. If you love writing, have a knack for storytelling, and enjoy playing with words, copywriting could be the perfect career for you.
The best copywriters are persuasive but also empathetic. They understand their audience—whether it’s a group of potential customers or a room full of executives—and know how to speak directly to them. They can identify what people want and need and then deliver on it with compelling language.
The best copywriters also know how to sell without being pushy. They know how to use words to paint a picture in someone’s mind without overselling the product or service being described. And they know how to use words to inspire action without demanding it.
Here are some tips and an example to help you write the perfect copywriting resume to land your dream job.
How to Write a Copywriter Resume
Here’s how to write a copywriter resume of your own.
Write Compelling Bullet Points
Bullet points are the most important part of your resume because they’re the first thing recruiters will read. And if they’re not compelling, you’ll lose the chance to make a lasting impression.
So rather than simply listing your responsibilities, you should use them to demonstrate how you contributed to the company and helped achieve its goals.
For example, rather than saying you “wrote copy for website and blog posts,” you could say you “wrote compelling copy for website and blog posts that increased website traffic by 15% in six months.”
The second bullet point is much stronger because it provides specific numbers and details about what you did and the results of your work.
Identify and Include Relevant Keywords
When you submit your resume online, it’s likely that it will be scanned by an applicant tracking system (ATS) for certain keywords. These programs look for specific terms related to the job opening in order to determine whether or not you’re a good fit. If your resume doesn’t include enough of the right terms, your application might not make it past the initial screening.
One way to make sure your resume makes it past the ATS is to focus on including keywords throughout all sections of your resume, especially in the skills and experience sections. You can find a list of common keywords below:
- Copywriting
- Content Strategy
- Content Marketing
- Copy Editing
- Blogging
- Creative Writing
- Search Engine Optimization (SEO)
- Web Content Writing
- Copywriting for Advertising
- Adobe InDesign
- Writing
- Journalism
- Content Management
- Advertising
- Content Development
- Storytelling
- Press Releases
- Digital Marketing
- Email Marketing
- Social Media Marketing
- SEO Copywriting
- Copywriting Services
- Creative Strategy
- Integrated Marketing
- Digital Copywriting
- Advertising Copywriting
- Digital Strategy
- Creative Writing Skills
- Digital Copywriting Services
- Blogging Strategy
Showcase Your Technical Skills
As a copywriter, you need to be proficient in a number of programs in order to create effective and persuasive content. Programs like Microsoft Word, Adobe Photoshop, and InDesign are essential for creating print content, while programs like Adobe Premiere and After Effects are necessary for creating video content. Additionally, copywriters need to be familiar with SEO best practices, so be sure to list any relevant skills you have in this area.