Career Development

Copywriter Job Description: Salary, Duties, & More

Copywriters are the people who write the copy you see in advertisements, on packaging, or sometimes even on large billboards. They are specialized writers who are responsible for crafting persuasive content that’s intended to convince consumers to buy a product or service.

Copywriters are the people who write the copy you see in advertisements, on packaging, or sometimes even on large billboards. They are specialized writers who are responsible for crafting persuasive content that’s intended to convince consumers to buy a product or service.

Copywriters often write at length about product features, benefits, and value propositions to convince people to buy a company’s product. They also commonly create taglines and slogans for companies’ brands. In many cases, copywriters are responsible for developing the voice of a brand by determining how it should speak to its target audience.

Read on to learn more about what it’s like to be a copywriter and what it takes to become one yourself.

Copywriter Job Duties

Copywriters are responsible for the following:

  • Consulting with clients to determine their specific needs and goals and creating appropriate campaigns to address these needs and goals
  • Drafting, revising, and editing written communications including marketing materials, brochures, brochure and catalog copy, web content, and sales scripts
  • Developing slogans and taglines that entice consumers to purchase products or services
  • Preparing proposals for new projects and pitching ideas to clients
  • Researching information about competitors’ products or approaches to marketing in order to create unique campaigns that will resonate with target audiences
  • Collaborating with other members of a marketing team such as art directors or graphic designers in order to develop the most effective campaign possible
  • Reviewing advertisement drafts to ensure compliance with industry standards such as the Federal Trade Commission (FTC) rules regarding deceptive advertising practices

Copywriter Salary & Outlook

The median salary for copywriters is $58,658. Those earning higher wages tend to work in advertising and public relations firms. The highest earners are making over $94,000 per year.

The demand for copywriters is expected to decline slightly over the next decade. This is due to the rising popularity of websites that have automated content generation systems and improvements in those systems.

Copywriter Job Requirements

The requirements for copywriters are as follows:

Education: Most employers prefer that their copywriters have a bachelor’s degree in English, journalism, marketing or another related field.

Experience: Many employers require that candidates be able to write and edit quickly and efficiently. A strong background in writing and editing is necessary. Candidates with experience writing and editing advertisements may find it easier to obtain employment.

Training: Copywriters usually learn the skills they need through hands-on training from experienced colleagues and supervisors. In some cases, however, employers offer formalized training programs in areas such as creative writing, public relations, marketing, and more.

Copywriter Skills

Copywriters must possess the following skills:

Communication skills: Copywriters must be able to communicate effectively with clients and other employees.

Creativity: Copywriters must be able to think creatively in order to create effective advertising copy.

A passion for writing: This is a job that requires a great deal of time spent at the computer. If you don’t enjoy writing, you won’t enjoy working as a copywriter.

An ability to research: Researching topics is a crucial part of the job. Without it, you can’t write well-informed articles or marketing materials.

An understanding of marketing concepts: Copywriters need to understand marketing concepts in order to make sure their work meets client needs.

Good organizational skills: Copywriters must be able to prioritize their work and organize the workload.

Copywriter Work Environment

Copywriters may work in an office or at home. They spend the day writing sales material, advertisements, and other materials for clients. They often have to think creatively, which may result in long hours. Most copywriters can choose when they want to work; however, deadlines are often tight, so some nights and weekends are spent working on new projects. Some may be required to travel to businesses or clients who will use the company’s services. 

Copywriter Career Path

Getting Started

The early years of copywriting are a period of trial and error. Many people start out writing for trade publications but fail to get established. Those who have a talent for writing may decide to go into freelance writing, which can be a difficult way to earn a living. Most people take a job in another field while they try to break into the field of copywriting.

Five Years On The Job

At five years on the job, about half of all copywriters are self-employed freelancers, and many of them survive by working on retainer. A few others have established themselves at prestigious advertising agencies or with large corporations that do their own in-house advertising. The work is satisfying but unpredictable; some days are extremely productive, and others are spent doing research or preparing bids.

Ten Years On The Job

Ten-year veterans may be on their own as freelance copywriters or working as in-house copywriters for corporations or advertising agencies. They earn good salaries—some of them very good—and most feel they’ve chosen one of the best professions for writers.

Copywriter Trends

Here are three trends influencing how copywriters work. Copywriters will need to stay up-to-date on these developments to keep their skills relevant and maintain a competitive advantage in the workplace.

Copywriters Face Increasing Pressure to Use Metrics

As digital marketing becomes more data-driven, copywriters will have to focus on measurable outcomes when crafting messages for clients.

In the past, copywriters have been able to rely on their instincts and personal experiences when creating content, but this model is becoming less viable as businesses become more concerned with the measurable results of their online strategies.

To stay relevant in this field, copywriters will need to develop strong data analysis skills and learn how to create messages that deliver clear and quantifiable benefits for customers. 

Mobile-First Content

The rapid rise of mobile devices has resulted in the creation of new rules for content writing, with some suggesting that content should be written with mobile devices in mind.

While this may seem like a huge challenge, it is more important than ever to adapt to this new medium in order to stay relevant and increase sales. Mobile marketing can make your business more competitive by allowing you to access more customers on the go – but only if you are able to create mobile-friendly content that will keep them engaged throughout their shopping experience. 

Increase in Marketing Jobs

Marketing jobs are on the rise, which is due to an increase in companies looking to hire new marketing teams.

This trend is especially true in large cities like New York City and Los Angeles, where new marketing opportunities are emerging across all industries. This shift has created an increased demand for copywriters, who help write both online and print advertisements.

How to Become a Copywriter

1. Planning Your Career

If you’re thinking about a career as a copywriter, it’s important to find a company that fits your personality and interests. As a copywriter, you will be responsible for writing ad copy, press releases, brochures, and other marketing materials; therefore, it is essential to feel comfortable in this environment.

Copywriters need strong writing skills and an eye for detail; those who have been published or have experience with the Associated Press Stylebook are more likely to succeed in this field.

2. Writing a Resume

The best resumes for copywriters emphasize their creativity, ability to understand voice and tone, and their technical knowledge of writing.

When describing your experience, be sure to list the specific skills you used within each job role. For example, if you were responsible for writing content for social media platforms such as Facebook and Twitter, mention how you were able to create compelling copy that was optimized for search engines and social media users. 

In addition to listing your skills, be sure to list any publications or press releases you have been a part of, as well as any relevant certifications or digital marketing training you’ve received in the past.

3. Applying for Jobs

As a copywriter, you will need to build a network and get your name out there through self-promotion. Your industry contacts will be the best way to get in touch with employers who might be looking to hire or can help you get started. You can also network in person by going to industry events or conferences. It’s important to connect with everyone, not just people who might have connections. This way you can ask them about how their job works and how they got it.

Building connections through social media platforms like LinkedIn, Twitter, and Instagram is also a good place to start. You can also start your own blog and share some of your own content to show off your skills as a writer. If people in your industry like what they read, they may put in a good word for you or hire you. Self-promotion skills are essential for getting any of your own work out there. Make sure to post about the articles or projects you’ve been working on. 

4. Ace the Interview

Writing is all about telling stories; think carefully about how your story will resonate with this particular company. As a copywriter, your portfolio is a key tool to take along with you and to make reference to during your interview. You may be asked about measurable results of your copywriting such as successful sales campaigns you’ve written for. Be prepared to talk about your writing process as well as how you work within a team.

Preparing for an interview as a copywriter involves doing your research on the business, the founding of the company, its current status, and any recent news. Also, prepare answers to typical questions about your background and knowledge of key topics, such as SEO, advertising, and branding.

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