Career Development

What Does a Corporate Communications Manager Do?

Find out what a corporate communications manager does, how to get this job, and what it takes to succeed as a corporate communications manager.

Corporate communications managers are responsible for developing and executing a wide range of communication strategies. They commonly work with senior leadership to develop a consistent message about the company’s products, services, or other key aspects of its business.

Corporate communications managers may also be tasked with creating content for external audiences—such as investors, customers, or other stakeholders—to help build trust and loyalty in the brand.

Corporate Communications Manager Job Duties

Corporate communications managers have a wide range of responsibilities, which can include:

  • Communicating with media outlets to promote new products or services to consumers or other businesses
  • Developing and implementing communications strategies to support organizational goals
  • Coordinating with external vendors, such as printers and web designers, to produce marketing materials such as brochures or advertisements
  • Working with the chief executive officer (CEO) or chief operating officer (COO) on strategic planning issues and other high-level tasks
  • Managing the company’s public image through effective communication with customers, shareholders, and other stakeholders
  • Supervising employees who handle the design and production of printed materials such as brochures, pamphlets, flyers, or postcards
  • Monitoring industry trends to identify opportunities for growth in new markets or new product lines
  • Managing employee relations by developing policies and procedures that promote productivity, foster teamwork, and resolve conflict among staff members
  • Creating newsletters and other written materials that inform employees about company activities or policies

Corporate Communications Manager Salary & Outlook

Corporate communications managers’ salaries vary depending on their level of education, years of experience, and the size and industry of the company. They may also earn additional compensation in the form of bonuses.

  • Median Annual Salary: $76,500 ($36.78/hour)
  • Top 10% Annual Salary: $183,000 ($87.98/hour)

The employment of corporate communications managers is expected to grow faster than average over the next decade.

Corporate communications managers will be needed to help companies communicate with customers and stakeholders in an increasingly competitive environment. In addition, the use of social media and other forms of electronic communication will continue to increase, leading to greater demand for these managers.

Corporate Communications Manager Job Requirements

A corporate communications manager typically needs the following qualifications:

Education: Corporate communications managers are typically required to have a bachelor’s degree in communications, public relations, English, journalism or another related field.

Training & Experience: Most of a corporate communications manager’s training will take place on the job. They will learn the company’s policies and procedures, as well as the products and services they offer. They will also learn about the company’s target audience and how to communicate with them.

Corporate communications managers can also receive training through internships. During an internship, they can learn about the industry they want to work in and the skills they need to succeed in a corporate communications manager role. They can also gain experience in a corporate communications manager role while still in school.

Certifications & Licenses: While certifications are not required for the role of corporate communications manager, they can be valuable in your career advancement.

Corporate Communications Manager Skills

Corporate communications managers need the following skills in order to be successful:

Communication skills: Effective communication is a crucial skill for a corporate communications manager. You may be responsible for communicating with the public, investors, employees and other stakeholders. You may also be responsible for creating and distributing company news, such as press releases, social media posts and other forms of communication.

Public speaking skills: Public speaking skills are an important skill for a corporate communications manager to have, as they may be required to give presentations to their company’s leadership or to a group of investors. Public speaking skills can also help a corporate communications manager to be more comfortable when answering questions from the media or from the public.

Writing skills: A large part of a corporate communications manager’s job is writing, whether it’s emails, social media posts or full-length articles. Strong writing skills can help you create more engaging content for your company’s audience.

Leadership skills: A corporate communications manager is a manager of a team of individuals, and as such, they need to be able to lead their team effectively. Leadership skills can include the ability to delegate tasks, provide constructive feedback and motivate their team to work hard.

Strategic thinking: A corporate communications manager is responsible for developing and implementing a company’s public relations strategy. This role requires a great deal of strategic thinking, as you need to consider the company’s goals and objectives and develop a plan that aligns with them. You also need to think about how your strategy will affect the company’s reputation and how it will affect the public’s perception of the company.

Corporate Communications Manager Work Environment

The corporate communications manager works in an office environment, usually in a large corporation. The work is sedentary, and the manager may be required to work long hours, including evenings and weekends. The job may be stressful, as the manager is responsible for the company’s image and must deal with difficult situations and people. The manager must be able to handle stress and be able to think clearly and make quick decisions. The manager must also be able to work well under pressure and meet deadlines.

Corporate Communications Manager Trends

Here are three trends influencing how corporate communications managers work. Corporate communications managers will need to stay up-to-date on these developments to keep their skills relevant and maintain a competitive advantage in the workplace.

The Need for Better Communication Between Management and Employees

The need for better communication between management and employees is a trend that is being driven by the changing workforce.

As businesses become more globalized, they are increasingly relying on employees who are located in different parts of the world. This means that managers will need to be able to communicate effectively with their employees in order to ensure that work gets done efficiently and effectively.

Corporate communications managers can take advantage of this trend by developing skills in communication and leadership. They can also focus on creating a culture of open communication within their organization.

Social Media Will Become Even More Important

Social media has become an essential tool for businesses looking to connect with customers and potential customers. As social media becomes even more important, corporate communications managers will need to develop expertise in using these platforms to reach out to customers.

This requires not only a knowledge of how to use social media platforms, but also an understanding of how to create content that resonates with users. In addition, corporate communications managers will need to be able to measure the effectiveness of their social media campaigns in order to determine whether they are meeting their goals.

More Focus on Employee Engagement

Employee engagement is becoming a more important factor in business success as companies realize the value of having employees who are passionate about their work.

Corporate communications managers can play a key role in employee engagement by creating a workplace culture that encourages employees to feel valued and appreciated. This can be done through things like team-building activities and providing feedback on job performance.

How to Become a Corporate Communications Manager

A corporate communications manager career path can be very rewarding. It offers the opportunity to work with a variety of departments and teams, as well as with external stakeholders. You’ll need to have strong writing and communication skills, as well as an understanding of how to use social media effectively.

You should also be able to think strategically about how best to communicate information to different audiences. This may include developing messages that are tailored to specific groups, such as investors, customers, or employees. You’ll also need to be able to manage your time effectively so that you can meet deadlines and stay on top of all the latest developments in your industry.

Related: How to Write a Corporate Communications Manager Resume

Advancement Prospects

The corporate communications manager is responsible for developing and managing the company’s overall communications strategy. This includes internal communications, such as employee newsletters and town hall meetings, as well as external communications, such as press releases and media relations. The corporate communications manager reports to the vice president of marketing or the chief marketing officer.

The corporate communications manager position is a senior-level position, and the corporate communications manager typically has several years of experience in public relations, marketing, or corporate communications. The corporate communications manager may also have a master’s degree in public relations, communications, or business.

Corporate Communications Manager Job Description Example

At [CompanyX], we understand that two-way communication is key to maintaining a positive relationship with our employees, shareholders, and the general public. We are looking for an experienced Corporate Communications Manager to join our team and help us tell our story. The ideal candidate will have a proven track record in media relations, crisis communications, employee communications, and/or investor relations. He or she will be a strategic thinker with the ability to develop and execute communications plans that achieve business objectives. The Corporate Communications Manager will also be a skilled writer and storyteller, with the ability to craft compelling messages that resonate with our various audiences.

Duties & Responsibilities

  • Develop and execute communications plans that support business objectives and enhance the company’s reputation
  • Write, edit, and distribute high-quality content across multiple channels including but not limited to: website, blog, social media, email, press releases, and executive communications
  • Proactively manage media relations by developing relationships with key members of the press and pitching story ideas
  • Monitor news cycles and identify opportunities for proactive and reactive communications
  • Serve as a trusted advisor to senior leadership on all aspects of communications
  • Develop and maintain strong relationships with cross-functional teams including Marketing, HR, Legal, and Investor Relations
  • Manage outside agencies and vendors as needed to support communications initiatives
  • Stay up-to-date on industry trends and best practices in corporate communications
  • Measure the effectiveness of communications programs and adjust tactics as needed
  • Manage department budget and forecast future needs
  • Supervise and develop direct reports
  • Perform other duties as assigned

Required Skills and Qualifications

  • Bachelor’s degree in communications, public relations, or related field
  • 7-10 years of experience in corporate communications, public relations, or related field
  • Proven ability to develop and execute strategic communications plans
  • Exceptional writing, editing, and proofreading skills
  • Experience managing projects from start to finish with minimal supervision
  • Strong attention to detail
  • Superb organizational skills and multitasking ability

Preferred Skills and Qualifications

  • Master’s degree in communications, public relations, or related field
  • Experience working in a global organization
  • Experience developing and executing crisis communications plans
  • Familiarity with social media platforms and analytics tools
  • Proficiency in graphic design software, such as Adobe Photoshop and InDesign

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