CRM Manager Resume Example & Writing Guide
Use this CRM Manager resume example and guide to improve your career and write a powerful resume that will separate you from the competition.
Customer relationship management (CRM) is a big buzzword in business right now, and for good reason. In a world where companies are becoming increasingly dependent on digital interactions with customers, it’s more important than ever to have a solid CRM strategy in place.
If you’re looking for a job in this growing field, you’ll need a resume that showcases your experience with customer data management and your ability to identify trends and opportunities in your organization’s customer base. Here are some tips and an example to help you write yours.
How to Write a CRM Manager Resume
Here’s how to write a crm manager resume of your own.
Write Compelling Bullet Points
Bullet points are the most important part of your resume because they’re the first thing recruiters and hiring managers will read. And they’re the best way to showcase your experience and qualifications.
But many job seekers make the mistake of using generic bullet points that don’t really tell a story or provide any context about their experience.
Instead, you should use your bullet points to tell a story about your experience. And that story should be specific and detailed.
For example, rather than saying you “managed customer accounts,” you could say you “managed customer accounts for top-tier luxury brand, overseeing $10M+ in annual revenue and managing 15+ accounts across five states.”
The second bullet point provides much more detail about the scope of the project and the size of the company. It also provides a specific number for the revenue generated by the accounts you managed.
Identify and Include Relevant Keywords
When you submit your resume for a customer relationship manager (CRM) role, it’s likely that it will be scanned by an applicant tracking system (ATS) for certain keywords. This system looks for certain terms related to the job like “sales” or “marketing” in order to determine whether your skills are a match for the position. If your resume doesn’t include enough of the right keywords, your application might not make it past the initial screening process.
To increase your chances of getting noticed, use this list of common CRM manager keywords as a starting point for creating or updating your resume:
- Salesforce.com Administration
- Salesforce.com
- Salesforce.com Implementation
- Salesforce.com Consulting
- Salesforce.com Development
- Salesforce.com Consulting Services
- Salesforce.com Training
- Salesforce.com Implementation & Administration
- CRM
- Software as a Service (SaaS)
- Salesforce Sales Cloud
- Salesforce Lightning
- Salesforce.com Certified Administrator
- Customer Relationship Management (CRM)
- Business Analysis
- Sales Process
- Sales Management
- Account Management
- Software Development Life Cycle (SDLC)
- Requirements Analysis
- Integration
- Salesforce Lightning Design System
- Microsoft Dynamics CRM
- Microsoft Dynamics AX
- Marketing Strategy
- Business Development
- Marketing
- Business Process Improvement
- Sales Operations
- Strategic Planning
Showcase Your Technical Skills
CRM managers need to be proficient in a variety of software programs in order to successfully track and manage customer relationships. Programs like Microsoft Office Suite (Excel, Word, PowerPoint), CRM software (such as Salesforce, SugarCRM, and Pipedrive), and social media platforms (like LinkedIn and Twitter) are all commonly used by CRM managers. Additionally, CRM managers need to be familiar with big data concepts and platforms like Hadoop, Hive, and Spark.
So if you have experience with any of these programs or platforms, be sure to list them on your resume. And if you’re not familiar with them, now is the time to learn them!