CRM Manager Resume Example & Writing Guide

Use this CRM Manager resume example and guide to improve your career and write a powerful resume that will separate you from the competition.

Customer relationship management (CRM) is a big buzzword in business right now, and for good reason. In a world where companies are becoming increasingly dependent on digital interactions with customers, it’s more important than ever to have a solid CRM strategy in place.

If you’re looking for a job in this growing field, you’ll need a resume that showcases your experience with customer data management and your ability to identify trends and opportunities in your organization’s customer base. Here are some tips and an example to help you write yours.

Jennifer Thomas
Phoenix, AZ | (123) 456-7891 | [email protected]

Seasoned CRM manager with over eight years of experience in customer service and support. Proven ability to manage customer data, implement customer retention strategies, and oversee customer interactions to drive customer satisfaction and loyalty.

University of Phoenix Jun '10
M.B.A. in Marketing
Northern Arizona University Jun '06
B.S. in Business Administration
Company A, CRM Manager Jan '17 – Current
  • Managed a team of 5 CRM analysts to provide customer service support for the company’s largest client, an international bank.
  • Developed and implemented new processes that increased efficiency by 20% resulting in $100k annual savings.
  • Oversaw all aspects of data entry including account setup, maintenance, and closure as well as vendor onboarding/offboarding procedures.
  • Created and managed project plans for large-scale projects with multiple stakeholders to ensure deadlines are met while maintaining quality control standards.
  • Trained staff on proper documentation practices to ensure compliance with regulatory requirements such as SOX, GLBA, etc..
Company B, CRM Manager Jan '12 – Dec '16
  • Worked with the sales team to create a new lead qualification process that increased qualified leads by 25%
  • Created and implemented an account manager training program that improved customer satisfaction ratings by 10%
  • Managed all aspects of the company’s CRM system, including data entry, reporting and client communication
  • Improved overall productivity by streamlining processes and automating manual tasks through technology upgrades
  • Conducted regular audits on existing clients to ensure consistent quality standards were met or exceeded
Company C, Sales Representative Jan '09 – Dec '11
  • Sourced and developed relationships with new customers through networking and cold-calling.
  • Conducted needs analysis with potential customers to identify pain points and offer solutions in the form of company products and services.
  • Presented proposals to customers, negotiated contracts, and closed deals while maintaining high customer satisfaction ratings.
  • Certified Administrator
  • Certified Marketing Automation Professional
  • Pardot Certified Consultant

Industry Knowledge: Salesforce, Salesforce Analytics, Salesforce App Development, Microsoft Excel, Microsoft Access, SQL
Technical Skills:, Microsoft Office Suite, Google Drive, Google Docs, Google Analytics, Excel, PowerPoint, Access
Soft Skills: Communication, Leadership, Interpersonal Skills, Problem-Solving, Decision Making, Teamwork, Multi-Tasking

How to Write a CRM Manager Resume

Here’s how to write a crm manager resume of your own.

Write Compelling Bullet Points

Bullet points are the most important part of your resume because they’re the first thing recruiters and hiring managers will read. And they’re the best way to showcase your experience and qualifications.

But many job seekers make the mistake of using generic bullet points that don’t really tell a story or provide any context about their experience.

Instead, you should use your bullet points to tell a story about your experience. And that story should be specific and detailed.

For example, rather than saying you “managed customer accounts,” you could say you “managed customer accounts for top-tier luxury brand, overseeing $10M+ in annual revenue and managing 15+ accounts across five states.”

The second bullet point provides much more detail about the scope of the project and the size of the company. It also provides a specific number for the revenue generated by the accounts you managed.

Identify and Include Relevant Keywords

When you submit your resume for a customer relationship manager (CRM) role, it’s likely that it will be scanned by an applicant tracking system (ATS) for certain keywords. This system looks for certain terms related to the job like “sales” or “marketing” in order to determine whether your skills are a match for the position. If your resume doesn’t include enough of the right keywords, your application might not make it past the initial screening process.

To increase your chances of getting noticed, use this list of common CRM manager keywords as a starting point for creating or updating your resume:

  • Administration
  • Implementation
  • Consulting
  • Development
  • Consulting Services
  • Training
  • Implementation & Administration
  • CRM
  • Software as a Service (SaaS)
  • Salesforce Sales Cloud
  • Salesforce Lightning
  • Certified Administrator
  • Customer Relationship Management (CRM)
  • Business Analysis
  • Sales Process
  • Sales Management
  • Account Management
  • Software Development Life Cycle (SDLC)
  • Requirements Analysis
  • Integration
  • Salesforce Lightning Design System
  • Microsoft Dynamics CRM
  • Microsoft Dynamics AX
  • Marketing Strategy
  • Business Development
  • Marketing
  • Business Process Improvement
  • Sales Operations
  • Strategic Planning

Showcase Your Technical Skills

CRM managers need to be proficient in a variety of software programs in order to successfully track and manage customer relationships. Programs like Microsoft Office Suite (Excel, Word, PowerPoint), CRM software (such as Salesforce, SugarCRM, and Pipedrive), and social media platforms (like LinkedIn and Twitter) are all commonly used by CRM managers. Additionally, CRM managers need to be familiar with big data concepts and platforms like Hadoop, Hive, and Spark.

So if you have experience with any of these programs or platforms, be sure to list them on your resume. And if you’re not familiar with them, now is the time to learn them!


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