Customer Marketing Manager Resume Example & Writing Guide
Use this Customer Marketing Manager resume example and guide to improve your career and write a powerful resume that will separate you from the competition.
Customer marketing managers are responsible for building and maintaining customer relationships in order to grow revenue. They’re often the face of a company when interacting with customers, so having strong communication skills is key. Customer marketing managers are also tasked with identifying opportunities for growth within an existing customer base and creating strategies to capitalize on those opportunities.
Because there’s so much opportunity within the customer marketing space, you might find yourself working in a variety of roles throughout your career—from lead generation to customer support to account management. But no matter where you end up, there’s one constant that you’ll need to include on your resume no matter what: customer service experience.
Follow these tips and resume example to write a customer marketing manager resume that hiring managers will love.
How to Write a Customer Marketing Manager Resume
Here’s how to write a resume of your own.
Write Compelling Bullet Points
Bullet points are the most important part of your resume because they’re the first thing recruiters and hiring managers will read. And they’re the best way to showcase your experience and qualifications.
So it’s important to use them to their full potential. And that means using them to describe the specific results of your work. So rather than saying you “managed marketing campaigns,” you could say you “managed marketing campaigns that resulted in a 15% increase in sales for new product line.”
The second bullet point is much more specific and provides more detail about what you did and the results of your work.
Identify and Include Relevant Keywords
When you apply for a customer marketing manager role, your resume is likely to go through an applicant tracking system (ATS). This system will scan your resume for certain keywords related to the position in order to determine whether your skills and experience are a match for the job opening.
The best way to make sure your resume makes it past the ATS is to include relevant keywords throughout all sections of your document. You can find a list of commonly used keywords below:
- Customer Marketing
- Marketing Strategy
- Digital Marketing
- Marketing
- Market Research
- Customer Relationship Management (CRM)
- Marketing Management
- Product Marketing
- Business Development
- Lead Generation
- Strategy
- Business Strategy
- Account Management
- Advertising
- Search Engine Optimization (SEO)
- Social Media Marketing
- Business-to-Business (B2B)
- Customer Experience
- Sales
- Social Media
- E-commerce
- Digital Strategy
- Email Marketing
- Online Marketing
- Brand Management
- Strategic Planning
- Marketing Communications
- Google Analytics
- Product Management
- Adobe Photoshop
Showcase Your Technical Skills
As a customer marketing manager, you need to be proficient in a variety of software programs and systems in order to effectively do your job. These might include customer relationship management (CRM) software, marketing automation software, and email marketing platforms. Additionally, you should be familiar with social media platforms and have experience creating and managing digital marketing campaigns.
Including your technical skills on your resume will show recruiters that you have the necessary skills and experience to be successful in the role. Be sure to list any relevant programs, systems, and platforms that you are familiar with, as well as your level of expertise.