Customer Marketing Manager Resume Example & Writing Guide

Use this Customer Marketing Manager resume example and guide to improve your career and write a powerful resume that will separate you from the competition.

Customer marketing managers are responsible for building and maintaining customer relationships in order to grow revenue. They’re often the face of a company when interacting with customers, so having strong communication skills is key. Customer marketing managers are also tasked with identifying opportunities for growth within an existing customer base and creating strategies to capitalize on those opportunities.

Because there’s so much opportunity within the customer marketing space, you might find yourself working in a variety of roles throughout your career—from lead generation to customer support to account management. But no matter where you end up, there’s one constant that you’ll need to include on your resume no matter what: customer service experience.

Follow these tips and resume example to write a customer marketing manager resume that hiring managers will love.

Michael Garcia
Chicago, IL | (123) 456-7891 | [email protected]

Driven customer marketing manager with more than 10 years of experience developing and executing customer retention, loyalty, and acquisition programs. Skilled in creating customer-centric campaigns that align with business objectives. Excels at building and managing cross-functional teams.

Keller Graduate School of Management Jun '10
M.B.A. in Marketing
University of Illinois at Urbana-Champaign Jun '06
B.S. in Business Administration
Company A, Customer Marketing Manager Jan '17 – Current
  • Developed and executed a customer marketing strategy to increase the number of new customers by 20% annually.
  • Managed a team of 3 direct reports, including budgeting, forecasting, and project management for all projects.
  • Created an integrated marketing plan that included email campaigns, social media posts, webinars, trade shows, etc., resulting in $1M+ in incremental revenue within first 6 months on the job.
  • Led development of a sales training program for 100+ employees with measurable results increasing close rates by 10%.
  • Built relationships with key stakeholders across multiple departments (Sales Operations, Sales Development) to ensure effective communication throughout the organization regarding initiatives and goals.
Company B, Customer Marketing Manager Jan '12 – Dec '16
  • Managed the development of a customer loyalty program that increased average order value by 10%
  • Conducted regular research on competitors’ marketing strategies and adjusted company’s own campaigns as needed
  • Spearheaded an email campaign to introduce new products, resulting in a 25% increase in sales
  • Collaborated with other departments (sales, operations, finance) to develop strategic plans for growth
  • Achieved monthly goals through consistent analysis of data and performance metrics
Company C, Marketing Coordinator Jan '09 – Dec '11
  • Enhanced and managed the company’s social media channels, including Facebook, Instagram, Snapchat, Twitter, and LinkedIn accounts to increase brand awareness.
  • Conducted market research for new product development by compiling competitor information in Excel spreadsheets.
  • Managed daily operations of the warehouse fulfillment center within a smaller budget by planning logistics & supply chain flow.
  • Certified Customer Experience Professional
  • Certified Marketing Professional
  • Certified Professional in Social Media

Industry Knowledge: B2C Marketing, B2B Marketing, Marketing Strategy, Marketing Analytics
Technical Skills: Microsoft Office Suite, Google Analytics, Google AdWords
Soft Skills: Communication, Leadership, Teamwork, Problem-Solving, Creativity, Strategic Thinking, Time Management

How to Write a Customer Marketing Manager Resume

Here’s how to write a resume of your own.

Write Compelling Bullet Points

Bullet points are the most important part of your resume because they’re the first thing recruiters and hiring managers will read. And they’re the best way to showcase your experience and qualifications.

So it’s important to use them to their full potential. And that means using them to describe the specific results of your work. So rather than saying you “managed marketing campaigns,” you could say you “managed marketing campaigns that resulted in a 15% increase in sales for new product line.”

The second bullet point is much more specific and provides more detail about what you did and the results of your work.

Identify and Include Relevant Keywords

When you apply for a customer marketing manager role, your resume is likely to go through an applicant tracking system (ATS). This system will scan your resume for certain keywords related to the position in order to determine whether your skills and experience are a match for the job opening.

The best way to make sure your resume makes it past the ATS is to include relevant keywords throughout all sections of your document. You can find a list of commonly used keywords below:

  • Customer Marketing
  • Marketing Strategy
  • Digital Marketing
  • Marketing
  • Market Research
  • Customer Relationship Management (CRM)
  • Marketing Management
  • Product Marketing
  • Business Development
  • Lead Generation
  • Strategy
  • Business Strategy
  • Account Management
  • Advertising
  • Search Engine Optimization (SEO)
  • Social Media Marketing
  • Business-to-Business (B2B)
  • Customer Experience
  • Sales
  • Social Media
  • E-commerce
  • Digital Strategy
  • Email Marketing
  • Online Marketing
  • Brand Management
  • Strategic Planning
  • Marketing Communications
  • Google Analytics
  • Product Management
  • Adobe Photoshop

Showcase Your Technical Skills

As a customer marketing manager, you need to be proficient in a variety of software programs and systems in order to effectively do your job. These might include customer relationship management (CRM) software, marketing automation software, and email marketing platforms. Additionally, you should be familiar with social media platforms and have experience creating and managing digital marketing campaigns.

Including your technical skills on your resume will show recruiters that you have the necessary skills and experience to be successful in the role. Be sure to list any relevant programs, systems, and platforms that you are familiar with, as well as your level of expertise.


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