Demand Generation Manager Resume Example & Writing Guide

Use this Demand Generation Manager resume example and guide to improve your career and write a powerful resume that will separate you from the competition.

As a demand generation manager, you’ll be tasked with creating an effective strategy that will help your company grow. You’ll need to identify opportunities, develop compelling content, and devise an effective plan to reach your target audience.

Demand generation managers work closely with sales and marketing teams to develop strategies that will help them reach their goals. And because they’re often the first point of contact between a company and its potential customers, demand generation managers need to be able to quickly establish trust and credibility.

Here are some tips and an example resume to help you write a demand generation manager resume that hiring managers will love.

James Smith
Phoenix, AZ | (123) 456-7891 | [email protected]

Strategic marketer with a decade of experience developing and executing successful demand generation programs that have generated pipeline and revenue growth for technology companies. Proven track record of creating and managing integrated marketing campaigns, including thought-leadership content, lead nurturing, and event marketing.

Thunderbird School of Global Management Jun '10
M.B.A. in Marketing
University of Arizona Jun '06
B.S. in Business Administration
Company A, Demand Generation Manager Jan '17 – Current
  • Led the B2B demand generation team to drive pipeline growth through lead nurturing, marketing automation, and outbound sales campaigns.
  • Managed a team of 3 direct marketers focused on increasing revenue from existing customers as well as acquiring new ones.
  • Created and executed email nurture programs that resulted in an average open rate of over 20% with click-through rates above 5%.
  • Developed and implemented multi-touch outbound sales strategies for specific verticals including healthcare, education, finance, technology, etc., resulting in $1M+ in annualized revenue per campaign.
  • Collaborated closely with cross-functional teams across Sales & Marketing to develop go-to-market plans for targeted accounts based on business objectives and available resources.
Company B, Demand Generation Manager Jan '12 – Dec '16
  • Spearheaded the development of a new lead generation campaign that increased qualified leads by 25%
  • Collaborated with sales and marketing teams to identify opportunities for cross-sell and upsell campaigns
  • Managed all aspects of demand generation, including budgeting, forecasting, staffing and reporting
  • Conducted regular competitive analysis to ensure optimal performance against industry standards
  • Developed an inbound lead generation strategy that improved conversion rates by 10%
Company C, Marketing Intern Jan '09 – Dec '11
  • Conducted market research to identify opportunities for new products and services.
  • Assisted with the development and implementation of marketing plans.
  • Prepared reports on marketing and sales activities and results.
  • HubSpot Inbound Marketing Certified
  • Google AdWords Certified
  • LinkedIn Ads Certified

Industry Knowledge: Telemarketing, Email Marketing, Search Engine Optimization, Lead Scoring, Account Based Marketing, Demand Generation
Technical Skills: Salesforce, Hubspot, Marketo, Hubspot, Marketo, Oracle, Microsoft Office Suite
Soft Skills: Communication, Leadership, Teamwork, Public Speaking, Time Management, Problem Solving

How to Write a Demand Generation Manager Resume

Here’s how to write a resume of your own.

Write Compelling Bullet Points

The best way to make your resume stand out is to use specific examples and numbers. So rather than saying you “managed demand generation team,” you could say that you “led team of 10+ demand generation analysts to drive $2M+ in new revenue for top-tier clients in first year.”

The second bullet point is much stronger because it provides specific details about what you did, who you did it for, and the results of your work.

Identify and Include Relevant Keywords

Applicant tracking systems (ATS) are used by companies to help manage the recruiting process. When you submit your resume, the ATS will scan it for certain keywords related to the job opening. If your resume doesn’t have enough of the right terms, the ATS might automatically reject your application.

To increase your chances of getting an interview, make sure to include relevant keywords throughout all parts of your resume. You can find them in the job posting or by reading through the job description. Here are some common demand generation manager keywords to get you started:

  • Demand Generation
  • Lead Generation
  • Sales Management
  • Marketing Strategy
  • Marketing
  • Strategic Partnerships
  • Account Management
  • Direct Marketing
  • Business Development
  • Sales
  • Customer Relationship Management (CRM)
  • Lead Generation Marketing
  • Sales Operations
  • Business-to-Business (B2B)
  • Software as a Service (SaaS)
  • Sales Process
  • Direct Sales
  • Go-to-market Strategy
  • Cross-functional Team Leadership
  • Enterprise Software
  • Sales Management Training
  • Product Management
  • Business Strategy
  • Marketing Management
  • Strategic Planning
  • Pricing Strategy
  • Search Engine Optimization (SEO)
  • Lead Generation Marketing Strategies
  • Account Development

Showcase Your Technical Skills

As a demand generation manager, you need to be proficient in a variety of software programs and systems in order to effectively do your job. These might include marketing automation software, email marketing software, CRM software, and web analytics tools. Additionally, you should be familiar with social media platforms and have experience creating and managing online campaigns.

Including your technical skills on your resume will show recruiters that you have the necessary skills and experience to be successful in the role.


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