Demand Generation Manager Resume Example & Writing Guide
Use this Demand Generation Manager resume example and guide to improve your career and write a powerful resume that will separate you from the competition.
As a demand generation manager, you’ll be tasked with creating an effective strategy that will help your company grow. You’ll need to identify opportunities, develop compelling content, and devise an effective plan to reach your target audience.
Demand generation managers work closely with sales and marketing teams to develop strategies that will help them reach their goals. And because they’re often the first point of contact between a company and its potential customers, demand generation managers need to be able to quickly establish trust and credibility.
Here are some tips and an example resume to help you write a demand generation manager resume that hiring managers will love.
How to Write a Demand Generation Manager Resume
Here’s how to write a resume of your own.
Write Compelling Bullet Points
The best way to make your resume stand out is to use specific examples and numbers. So rather than saying you “managed demand generation team,” you could say that you “led team of 10+ demand generation analysts to drive $2M+ in new revenue for top-tier clients in first year.”
The second bullet point is much stronger because it provides specific details about what you did, who you did it for, and the results of your work.
Identify and Include Relevant Keywords
Applicant tracking systems (ATS) are used by companies to help manage the recruiting process. When you submit your resume, the ATS will scan it for certain keywords related to the job opening. If your resume doesn’t have enough of the right terms, the ATS might automatically reject your application.
To increase your chances of getting an interview, make sure to include relevant keywords throughout all parts of your resume. You can find them in the job posting or by reading through the job description. Here are some common demand generation manager keywords to get you started:
- Demand Generation
- Lead Generation
- Sales Management
- Marketing Strategy
- Marketing
- Strategic Partnerships
- Account Management
- Direct Marketing
- Business Development
- Sales
- Customer Relationship Management (CRM)
- Lead Generation Marketing
- Sales Operations
- Business-to-Business (B2B)
- Software as a Service (SaaS)
- Sales Process
- Salesforce.com
- Direct Sales
- Go-to-market Strategy
- Cross-functional Team Leadership
- Enterprise Software
- Sales Management Training
- Product Management
- Business Strategy
- Marketing Management
- Strategic Planning
- Pricing Strategy
- Search Engine Optimization (SEO)
- Lead Generation Marketing Strategies
- Account Development
Showcase Your Technical Skills
As a demand generation manager, you need to be proficient in a variety of software programs and systems in order to effectively do your job. These might include marketing automation software, email marketing software, CRM software, and web analytics tools. Additionally, you should be familiar with social media platforms and have experience creating and managing online campaigns.
Including your technical skills on your resume will show recruiters that you have the necessary skills and experience to be successful in the role.