17 Demand Generation Manager Skills for Your Career and Resume

The demand generation manager is responsible for creating and executing marketing programs that generate leads for the sales team. This role requires a mix of technical and interpersonal skills, as well as a strategic mindset. If you’re interested in becoming a demand generation manager, or you’re already in this role and want to improve your skills, understanding what skills are essential can help you succeed.

Lead Nurturing

A demand generation manager needs to be able to nurture leads through the sales funnel. This means that they need to understand how to communicate with potential customers and provide them with information about a product or service. They also need to know when to follow up with leads, what types of messages are most effective at different points in the sales process and how to track lead progress.

Email Marketing

Email marketing is a common practice for demand generation managers to use when communicating with potential customers. They often send emails that encourage prospects to take action, such as filling out a form or calling the company. Other emails might include links to webinars or other resources that help prospects learn more about a product or service.

Strategic Thinking

Strategic thinking is the ability to see how your actions can affect a company’s goals. As a demand generation manager, you may need to develop strategies for increasing sales or improving customer satisfaction. Strategic thinking allows you to determine what steps are necessary and how they might work together to achieve success. It also helps you identify potential obstacles that could hinder progress and find ways to overcome them.

Flexibility

Flexibility is the ability to adapt to changing circumstances. As a demand generation manager, you may need to shift your strategy or tactics based on customer feedback. You also might have to adjust your schedule to accommodate meetings with clients and colleagues. Being flexible can help you meet deadlines and achieve success in your role.

A/B Testing

A/B testing is a method of comparing two versions of the same content to determine which one performs better. For example, if you have an email with subject line A and another email with subject line B, you can send both emails to different groups of people and track their performance. You may find that subject line B performed better than subject line A, so you would then use subject line B for all future emails.

Creativity

Creativity is the ability to think of new ideas and solutions. As a demand generation manager, you may need to be creative in your approach to marketing campaigns or developing strategies for attracting customers. Your creativity can help you come up with unique ways to reach potential clients and encourage them to take action. This skill also allows you to develop innovative methods for increasing sales and meeting company goals.

Lead Scoring

A demand generation manager is responsible for creating and maintaining a sales funnel that leads customers through the process of purchasing a product or service. They use lead scoring to track customer activity, which allows them to identify potential buyers and prioritize their marketing efforts accordingly. A strong demand generation manager can create an effective lead-scoring system by analyzing data and identifying trends in consumer behavior.

Organization

Organization is the ability to keep track of multiple tasks and deadlines. As a demand generation manager, you may oversee several campaigns at once, each with its own set of goals and metrics. Strong organizational skills allow you to prioritize your work and delegate tasks effectively. They also help you stay on top of campaign data so that you can analyze trends and make informed decisions about future campaigns.

SEO/SEM

SEO and SEM are two types of digital marketing that a demand generation manager might use to attract customers. SEO is the practice of optimizing your website’s content so it can rank higher in search engine results. This allows potential customers to find you more easily when they search for products or services like yours. A demand generation manager who has skills in SEO can help their company grow by attracting new customers through online searches.

Communication

Communication is the ability to convey information in a way that others can understand. As a demand generation manager, you may need to communicate with clients and colleagues through email, phone calls or video conferencing software. Strong communication skills allow you to relay your ideas clearly so that others can take action on them. You also use communication skills when presenting data to an audience, as it’s important for everyone to understand what you’re saying.

Marketing Automation

Marketing automation is a set of software tools that allow you to automate certain marketing processes. For example, if someone fills out a form on your website, you can automatically send them an email with a link to download a free ebook related to the topic they were reading. This allows you to save time by not having to manually send emails and track each one individually. It also helps you build relationships with potential customers by sending them relevant content.

Content Creation & Curation

Content creation and curation is the process of creating new content or finding existing content to share with your audience. As a demand generation manager, you might create blog posts, social media updates, emails, videos and other types of content to help drive traffic to your website and convert visitors into leads. You can also use tools like Google Alerts to find relevant news stories that you can share on your company’s social media channels.

Database Management

Database management is the ability to create, update and maintain a database. This includes understanding how to use software that supports databases as well as knowing how to interpret data from the database. A demand generation manager may need this skill to track their campaigns and understand what content or messages are most effective at driving leads. They may also need it to analyze data about their company’s sales funnel to determine if they’re generating enough leads for their sales team.

Project Management

Project management skills are important for demand generation managers because they help you oversee the creation of campaigns and track their progress. You might use project management software to plan, monitor and evaluate your team’s work on a campaign. This can help you ensure that everyone is working toward the same goals and that each member has the resources they need to complete their tasks.

Social Media Advertising

Social media advertising is the process of creating and distributing content on social media platforms to promote a product or service. As a demand generation manager, you might create posts that encourage potential customers to contact your company for more information about a product or service. You can also use social media advertising to promote products directly by sharing links to landing pages where visitors can learn more about the product.

Web Analytics

Web analytics is the process of collecting data about a website’s traffic and user activity. This information can help you understand how people interact with your site, what content they find most engaging and where potential customer dropoffs occur. As a demand generation manager, it’s important to have an understanding of web analytics so you can track the success of your campaigns and make adjustments as needed.

Leadership

Leadership skills are important for demand generation managers because they often oversee a team of other marketing professionals. This requires them to be able to motivate their team members and help them grow professionally. They also need to have the ability to make decisions on behalf of their company, which requires strong leadership skills.

How Can I Learn These Demand Generation Manager Skills?

There are a few ways that you can learn the skills necessary to be a demand generation manager. First, you can take some courses or attend some training sessions that focus specifically on demand generation. Additionally, you can read some books or articles on the subject, or even shadow someone who currently works in demand generation. Finally, you can try to gain some experience by working on projects related to demand generation, or even by starting your own demand generation initiative.